Noni 99 - 946ml - Genesis Today

Genesis Today Noni 99

Affectionately called the "cheese fruit" by Hawaiian natives, the noni fruit (Morinda citrifolia) grows out of the mineral rich soils of the volcanic, subtropical islands of the South Pacific. This nutrient dense soil allows the trees to bear fruit rich in trace minerals and unique compounds. Noni contains unique compounds that make this fruit one of the hardiest survival plants in the world with incredibly potent nutrients that support healthy digestion, natural detoxification and cleansing, and a healthy immune system.

True to its nickname, the noni fruit has a bitter, pungent taste reminiscent of blue cheese, which is a testament to the powerful nutrients it contains. Some of these compounds include anthraquinones (such as damnacanthal and alizarin), scopoletin, iridoid glycosides (such as asperuloside and asperulosidic acid), and flavonols (such as quercetin and kaempferol).

Dark and robust, Organic Noni 99 balances the health benefits of 99% pure, aged, wild-harvested noni juice with a less pungent flavor by blending it with 1% pure raspberry paste. For those who don't mind the natural noni flavor, try our Organic Noni 100. Noni 99 contains 29,000 mg of noni in each fluid ounce serving.

Organic Noni 99 has a recognizable noni aroma blended with a touch of raspberry flavor.

What is Noni?

The Noni tree is a tropical evergreen. It grows large green-yellow fruit that has an unpleasant biter smell and taste. There is a rich history of the medicinal use of Noni from Polynesia but very few scientific studies have tested these uses.

Internally Noni is given for asthma, digestive complaints, fevers, infections, diabetes and high blood pressure. Topically Noni leaves are tied around painful joints, used like a headband for headaches and made into a salve for wound healing.

Medical studies on noni have centred on its possible use for cancer treatment because it can stimulate the immune system and repair damaged cells.

Noni juice comes from fruits that have been ripened, softened and fermented. The bitter, pungent juice is then separated and bottled, or dried and to put into capsules. Some manufacturers add other fruit juices to noni liquid to improve the taste. Dried extract of noni can be purchased but it is not known how the drying process affects the medicinal value of the fruit.

Individuals with compromised kidney function, people taking potassium supplements or those on medications that alter potassium levels, should not use Noni. Noni juice is high in sugar and may upset the blood sugar levels of diabetics. The safety of noni in pregnancy and lactation has not been studied. Noni juice can cause harmless changes in the colour of your urine.