Optimum Nutrition Platinum Hydro Whey (Turbo Chocolate) - 3.5lbs

What is Whey?

Whey is a natural dairy protein that is derived from the cheese making process. Most commercial whey supplements are derived from cow's milk, which is comprised of 6.25% protein: 20% in the form of whey. Whey protein supplements utilize the concentrated protein, eliminating the lactose and milk fat making it a remarkable source of protein.

Whey is a complete protein, meaning it contains all essential Amino Acids, which are vital to your metabolism, and to making your body function properly for good health. Whey also boasts the highest concentrations of Branched Chain Amino Acids (BCAA's) found in nature. Branched chain amino acids are an important source of energy during exercise and play a key role in protein synthesis.

WHEY PROTEIN, when properly processed has the highest biological value of all proteins. Biological value relates to how much of the protein consumed is actually absorbed, retained and used by your body. More specifically, biological value is the measure used to rate protein quality through nitrogen retention. The higher the quality of protein, the more nitrogen is absorbed and retained by your body.

The Importance of Protein

Protein is second most abundant substance in our body, only water is more plentiful. Protein makes up our muscles, ligaments, tendons, organs, glands, nails, hair and body fluids. Bone growth is dependent on protein. The chemical messengers that coordinate our body's activities, hormones, and the chemicals that speed up physiological reactions, enzymes, are made of protein. Our genetic material is the blueprint that instructs the cell how to produce the proteins that make life possible. Proteins are composed of amino acids, linked together by peptide bonds. When we eat protein the body must break these bonds in the digestive tract. Then single amino acids, or amino acids in short chains, are absorbed into the body, where they are reassembled into whatever substance the body needs.

Protein powders can be used for many different health and performance enhancing purposes. Recently high protein diets have made protein a popular supplement for weight loss. Protein slows the rate at which sugar enters the body. By avoiding spikes in blood sugar protein minimizes the storage of sugar as fat. Individuals with blood sugar imbalances, like diabetes and hypoglycemia, will benefit from protein's regulation of blood sugar. Protein also builds muscle tissue, which burns more energy than other body tissue and can lead to weight loss. Athletes, people who perform physical labour and anyone who is physically active requires protein to repair their tissue and build more lean tissue. People who are recovering from illness or long periods of inactivity require protein to rebuild their body tissue. The immune system is dependent on protein to make cells that protect our body. Frequent colds and flus and chronic infections are signs that the body may need more protein.

Protein powders offer a quick and easy way to ensure we are getting enough of this vital substance.

Staying Fit

• Stay active with exercise you enjoy.
• Drink enough pure water, proportionate to your body weight.
• Eat small meals frequently.
• Do not skip breakfast.
• Eat a natural, fresh well balanced diet with lots of fruit, veggies and whole grains.
• Make sure your getting enough good quality protein daily.
• Avoid processed, package and refined foods.
• Minimize sugar intake and reduce carbohydrates.
• Regularly detoxify the body, at least 2 a year.