You may know them for their flagship product, Greens+, but Genuine Health has done a lot more in the last 30 years. Here is the story of Genuine Health.

The History of Genuine Health

Genuine Health started when its founder, Stewart Brown, opened a health food store on Church Street in Toronto. This was in the late 1980s when the AIDS epidemic was taking hold in the community. In his store, Stewart helped people every day who were looking for alternative products to support unpleasant side effects from HIV medication.

One day, a man named Sam Graci came into Stewart’s store with a unique product that he had developed. Sam Graci was a former guidance counsellor who had spent 20 years formulating a product to help support at-risk youth. Sam Graci was raised in the Niagara region of Ontario by parents who owned a produce store, and you could say that he was raised to appreciate the benefits that plants have on our bodies and our brains. In his research, Sam Graci learned that when the kids’ diets improved through the inclusion of more colourful plant nutrients, so did their behaviour and outlook on life.

The product Sam Graci brought in was called Greens+, and as soon as he saw the effect that it had on his store’s customers, Stewart Brown knew that he had to do something to bring this formula to more Canadians.

He sold his store and created Genuine Health to distribute Greens+ across Canada, and the rest is history.

A History of Research and Innovation

As it turned out, Greens+ was a first-of-its-kind product in North America. At the time, a product like Greens+ was unheard of. Health food stores sold single nutrients like vitamin C, and a formula that combined nutrients from plants was a new concept. But people loved it, and soon, Stewart was receiving anecdotal accounts of how Greens+ had improved people’s lives, noting that their energy, digestion, and sleep were improving. Stewart put Greens+ to the test, investing in independent, third-party research and evaluation. To this day, greens+ is the only natural health product that has been validated by nine studies.

Genuine Health has gone on to produce other first-of-their-kind products and categories of natural health supplements.

A Commitment to Science and Efficacy

In its 30 years of active business, Genuine Health has formulated products based on available research and only sought out ingredients that are shown to be the most effective. Lastly, products are tested once they are manufactured to ensure purity and label claims.

Genuine Health Products

From being the first company to introduce protein powder as a lifestyle category to helping pave the way for fish oil supplements in Canada to bringing eggshell membrane to Canadians and developing the first complete fermented protein powder, Genuine Health has helped pave the way for supplements today. Let’s look at some of their top products that we sell at National Nutrition.

  • Greens+: This formula combines 23 different botanicals, superfoods, and sea vegetables into a single formula that does it all. For the last 30 years, die-hard Greens+ fans have relied on the product to enhance their energy, detoxification, and digestion, thanks to its rich blend of phytonutrients called polyphenols. Greens+ is available in different formulas to enhance energy, detoxification, and bone health.
  • Fast Joint Care+: This is a unique line of products designed to reduce joint pain in as little as five days. Made with a patented form of eggshell membrane that contains a range of naturally occurring proteins that nourish and repair joints. Fast Joint Care+ products are available in three different strengths, from mild joint pain to severe arthritis.
  • Fermented Organic Vegan Proteins+: This is another innovative product that our customers love. Launched in 2014, the formula is made with a blend of seven different vegan protein sources, the product is then fermented to reduce digestive upset and improve digestion (these are common complaints when people with digestive complaints take protein powders). The fermentation process also helps to make the protein more bioavailable to the body and can also contribute to gut health. And even though it’s fermented, it still tastes great! The company has since evolved the product to include only organic ingredients, earning it both Certified Organic and Non-GMO Project Verification.
  • Genuine Health Probiotic: Genuine Health’s advanced gut health probiotics were released in 2017 and have quickly become a favourite product line of National Nutrition customers. Made with a blend of probiotic strains to help mimic the ratios of lacto and bifidobacteria found in the gut for more efficient colonization of gut bacteria. Plus, this entire line is shelf-stable, making it a great choice for travel.

Other popular product include, Genuine Health protein powders, Genuine Health green, collagen and omega 3's.

Due to their well-developed products, it’s no wonder Genuine Health is a favourite amongst natural health enthusiasts and professionals alike.