Now

Since 1968 NOW has been a leader in the natural products industry. NOW Foods is an award-winning and highly respected manufacturer of vitamins, minerals, dietary supplements and natural foods. Now Foods brings you over 1600 Natural Foods, Supplements, Sports Nutrition and Personal Care Products. NOW supplements are high quality products at affordable prices. Read more >

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  1. B-100 Complex - 100 + 100 Caps (2 For Deal)

    OPTIMUM POTENCY B-100 COMPLEX FROM NOW FOODS B-100 complex is a combination of B vitamins formulated specifically to enhance assimilation. Now's formula contains all the important B's for optimal health and wellbeing. B vitamins play an important role in helping to supply our bodies with energy, healthy immunity and nervous system, digestion, and much more. Many factors such as alcohol, sugar...

    + Earn 39 Reward Points

    Sale: $39.99

    Reg.: $64.99 (Save $25.00)

    In Stock
  2. Chromium Picolinate 200mcg - 250 + 250 Caps (2 For Deal)

    200MCG OPTIMUM POTENCY CHROMIUM PICOLINATE FROM NOW FOODS. Chromium is a trace mineral extremely important in maintaining stable blood sugar levels. Now offers 200mcg of Chromium in the well absorbed picolinate form. This unique picolinate form allows chromium to readily enter the body's cell allowing it to perform more efficiently. Chromium picolinate is often recommended by Natural Health pr...

    + Earn 24 Reward Points

    Sale: $24.99

    Reg.: $29.99 (Save $5.00)

    In Stock
  3. L-Phenylalanine 500mg - 120 + 120 Caps (2 For Deal)

    L-PHENYLALANINE FREE-FORM AMINO ACID FROM NOW FOODS. This essential amino acid is vital to overall brain and nervous system function. In the body phenylalanine can be converted to the amino acid tyrosine, which is used in the production of neurotransmitters: dopamine and norepinephrine (important for promoting alertness). Now offers a 500mg potency per capsule and is often recommended for prom...

    + Earn 29 Reward Points

    Sale: $29.99

    Reg.: $39.98 (Save $9.99)

    In Stock
  4. 5-HTP 100mg - 60 V-Caps + BONUS

    100 MG OPTIMUM POTENCY 5-HTP With regular supplementation, 5-HTP has been shown to offer significant benefits to mood and brain function. 5-HTP has been know to support the mood by helping to regulate serotonin levels. [VEGETABLE CAPSULE]

    + Earn 19 Reward Points

    Sale: $19.99

    Reg.: $29.99 (Save $10.00)

    In Stock
  5. 5-HTP 100mg - 120 V-Caps + BONUS

    100 MG OPTIMUM POTENCY 5-HTP With regular supplementation, 5-HTP has been shown to offer significant benefits to mood and brain function. 5-HTP has been know to support the mood by helping to regulate serotonin levels. LARGER, MONEY SAVING 120 CAP BOTTLE! [VEGETABLE CAPSULE]

    + Earn 34 Reward Points

    Sale: $34.99

    Reg.: $49.99 (Save $15.00)

    In Stock

    (Click Add to Select Bonus)

  6. 5-HTP 100mg Chewable - 90 Tabs

    NOW 5-HTP 100mg Chewable can be used with a program of reduced intake of dietary calories and increased physical activity to help in weight management by reducing carbohydrate cravings. Through its effects on mood and cravings for food via seratonin, 5-HTP can help manage weight. This low-glycemic chewable form is safe for those controlling blood sugar. 5-HTP, the intermediate metabolite betwee...

    + Earn 27 Reward Points

    Sale: $27.49

    Reg.: $39.63 (Save $12.14)

    In Stock
  7. 5-HTP 200mg + Tyrosine - 60 Caps

    200MG OF 5-HTP WITH ADDED TYROSINE AND B VITAMINS. Working synergistically 5-HTP (5-hydroxytryptophan) and Tyrosine help your body to combat stress, anxiety and elevate moods. Enhanced with vitamin B-6 and B-3 for maximum absorption and utilization. Available in V-Caps, this therapeutic dosage is recommended by natural doctors for mild to moderate depression and in clinical trials has shown p...

    + Earn 31 Reward Points

    Sale: $31.99

    Reg.: $49.99 (Save $18.00)

    In Stock
  8. Acetyl L-Carnitine 500mg - 100 V-Caps

    Acetyl L-Carnitine from NOW can help to support healthy brain and cognitive function in older adults. L-Carnitine is a non-essential amino acid that helps to maintain overall good health by facilitating the transfer of fatty acid groups into the mitochondrial membrane for cellular energy production. It naturally occurs in red meat and other animal source foods, but we recommend supplementation ...

    + Earn 28 Reward Points

    Sale: $28.99

    Reg.: $41.49 (Save $12.50)

    In Stock
  9. Advanced Gamma E Complex - 60 Softgels

    NOW® Advanced Gamma E Complex provides the necessary full range of antioxidant protection because it contains a more natural balance of Tocopherols plus a full complement of Tocotrienols. NOW’s “Advanced” formula thereby provides superior support for health. Emerging research demonstrates that gamma-Tocopherol, the most abundant form of Vitamin E in the diet, has very important and unique funct...

    + Earn 33 Reward Points

    Sale: $33.99

    Reg.: $49.34 (Save $15.35)

    In Stock
  10. Agar Powder - 57g

    AGAR POWDER VEGETABLE GELATIN SUBSTITUTE FROM NOW FOODS Agar is a red algae that is a unique vegetable substitute for gelatin. Called Agar Agar, it has been used as a food ingredient in the Far East for centuries. NOW Agar Powder is derived entirely from natural seaweed. Agar can be used as a vegetable substitute for gelatin. Dilute 2 Tbsp of NOW Agar Powder in 1 pint of water or fruit juice. ...

    + Earn 11 Reward Points

    Sale: $11.99

    Reg.: $17.99 (Save $6.00)

    In Stock
  11. Almond Flour - 284g

    NOW Real Food Natural Almond Flour is pure, unblanched, gluten-free, and low in carbs, making it a healthy, and tasty, alternative to bleached white flour. Almonds aren’t just a healthy snack food; they’re also an excellent addition to many other popular foods. Almonds can also be used to make a wholesome and delicious flour that can be substituted for white flour in almost any recipe. NOW Real...

    + Earn 13 Reward Points

    Sale: $13.49

    Reg.: $19.31 (Save $5.82)

    In Stock
  12. Almond Flour - 624g

    NOW Real Food Almond Flour adds a rich texture and colour to your favourite baked goods. Almonds aren’t just a healthy snack food; they’re also an excellent addition to many other popular foods. Almonds can also be used to make a wholesome and delicious flour that can be substituted for white flour in almost any recipe. NOW Real Food Natural Almond Flour is pure, unblanched, gluten-free, and lo...

    + Earn 24 Reward Points

    Sale: $24.99

    Reg.: $35.74 (Save $10.75)

    In Stock
  13. Sweet Almond Oil (Expeller Pressed) - 118ml

    100% PURE ALMOND OIL FROM NOW FOODS 100% NATURAL VEGETABLE-DERIVED ALMOND OIL, COLD-PRESSED TO ENSURE OPTIMAL QUALITY. Almond oil nourishes and revitalizes your skin, without clogging poresskin. Almond oil is a great moisturizer for face or body, it can be used daily after cleansing, or just through the winter months when our skin is exposed to the elements and in need of extra nourishment. Th...

    + Earn 6 Reward Points

    Sale: $6.99

    Reg.: $9.99 (Save $3.00)

    In Stock
  14. Sweet Almond Oil (Organic, Expeller Pressed) - 237ml

    For skin in need of clean and natural nourishment, as a moisturizer or for massage, turn to NOW Organic Almond Sweet Oil. This certified Organic Almond Oil from NOW Solutions is a natural oil that’s perfect for nourishing and reviving any skin type. Almond Oil is easily absorbed and won’t clog pores, promoting clear, soft, healthy-looking skin. This natural skin-nourishing oil is ideal for the ...

    + Earn 41 Reward Points

    Sale: $41.49

    Reg.: $59.59 (Save $18.10)

    In Stock
  15. Sweet Almond Oil (Expeller Pressed) - 473 + 118ml

    100% PURE ALMOND OIL FROM NOW FOODS 100% NATURAL VEGETABLE-DERIVED ALMOND OIL, COLD-PRESSED TO ENSURE OPTIMAL QUALITY. Almond oil nourishes and revitalizes your skin, without clogging pores. Almond oil is a great moisturizer for face or body, it can be used daily after cleansing, or just through the winter months when our skin is exposed to the elements and in need of extra nourishment. This 1...

    + Earn 21 Reward Points

    Sale: $21.99

    Reg.: $28.99 (Save $7.00)

    In Stock

    (Click Add to Select Bonus)

  16. Aloe Soothing Gel - 237ml

    Aloe Soothing Gel from NOW is ideal for skin that is in need of soothing or calming due to environmental factors that cause irritation, also for skin that has been injured or damaged. Aloe Soothing Gel is a refreshing and revitalizing formula with Organic Aloe Vera and Cucumber Extract to help naturally replenish healthy skin cells. Allantoin, L-Arginine and Vitamin E help to soothe and calm sk...

    + Earn 12 Reward Points

    Sale: $12.99

    Reg.: $18.79 (Save $5.80)

    In Stock
  17. Aloe Vera 50mg - 120 Softgels

    Aloe Vera Concentrate 50mg offers a convenient, tasteless way to supplement with Aloe Vera with a softgel delivery. Aloe Vera possesses some unique properties that can be healing and protective. Aloe Vera is one of the few treatments that has a dual action that can stimulate peristaltic action (stimulant laxative), while also softening stools. Softgel delivery offers convenience versus liquid i...

    + Earn 15 Reward Points

    Sale: $15.99

    Reg.: $22.79 (Save $6.80)

    In Stock
  18. Alpha Lipoic Acid 250mg - 60 V-Caps

    NOW FOODS 250 MG OPTIMUM POTENCY ALA Alpha lipoic acid is powerful antioxidant used to help fight free radicals (oxidants that damage cells). This highest potency ALA has been formulated for maximum absorption and effectiveness. Alpha Lipoic Acid is a versatile water and fat soluble metabolic antioxidant. It is a potent free radical quencher and aids other vitamins in their antioxidant activit...

    + Earn 15 Reward Points

    Sale: $15.99

    Reg.: $21.99 (Save $6.00)

    In Stock
  19. Alpha Lipoic Acid 250mg - 120 V-Caps

    NOW FOODS 250 MG OPTIMUM POTENCY ALA Alpha lipoic acid is powerful antioxidant used to help fight free radicals (oxidants that damage cells). This highest potency ALA has been formulated for maximum absorption and effectiveness. Alpha Lipoic Acid is a versatile water and fat soluble metabolic antioxidant. It is a potent free radical quencher and aids other vitamins in their antioxidant activit...

    + Earn 29 Reward Points

    Sale: $29.99

    Reg.: $39.99 (Save $10.00)

    In Stock
  20. Alpha Lipoic Acid 600mg - 60 V-Caps

    NOW FOODS 600 MG OPTIMUM POTENCY ALA Alpha lipoic acid is powerful antioxidant used to help fight free radicals (oxidants that damage cells). This highest potency ALA has been formulated for maximum absorption and effectiveness. With added grape seed extract and BioPerine (for extra bioavailability) this formula is recommended by natural doctors to help regulate blood sugar, cleanse and detoxi...

    + Earn 29 Reward Points
    Our Price: $29.99
    In Stock

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Now Supplements

Now Foods is an American company originating from Chicago. They manufacture natural supplements that support the needs of their consumers at an affordable price. Their promise of quality, sustainability, and transparency is what drives their everyday decisions and practices.

History of Now Foods

In 1962, Now Foods started as a small chain of health food stores in Chicago. However, due to the high cost of natural health products, the founder, Elwood Richard, started formulating their own products, known as Now Foods in 1968.

By 2000, Now earned an A rating and GMP certification from the NPA and attained their certified organic manufacturer status. During this same year, they purchased Puresource, a natural products distributor in Guelph, Ontario, and that’s when Now Supplements Canada was first introduced to Canadian consumers.

By 2018, Now gained ISO certification, and by 2020, they were honoured with PETA’s Cruelty-Free certification. In 2023, they introduced their 100% Post-Consumer Recycled Resin supplement bottles to help protect the environment.

Now Foods is still owned by the Richard family and offers a diverse range of products to support consumer's health needs.

Now Foods Core Values

Quality

Every product is sustainable, plant-derived, and made without harmful substances. Each ingredient undergoes a comprehensive process and must meet strict specifications before being accepted into Now’s facility.

Their in-house, state-of-the-art lab performs many tests from raw ingredients to the finished product so what you see on the label is what you're getting in the bottle or package.

Lastly, they perform clinical studies to ensure ingredient bioavailability so their products are well absorbed by your body.

Sustainability

Now Foods is committed to environmental sustainability. They manufacture products in a way that lowers their carbon footprint and follow sustainability initiatives, like sustainable ingredient sourcing, environmentally-friendly packaging, and green facilities.

As mentioned above, they moved to 100% PCR bottles, and in 2023 they partnered with One Tree Planted to plant 55,000 trees. Their facilities operate using energy-efficient lighting, solar panels, and water conservation.

Transparency

Now Foods is transparent about quality and sustainability. They do this by obtaining seals of approval, including:

  • Non-GMO project verified
  • Canada & USDA Organic
  • Intertek GMP Supplement
  • Vegan, Gluten-Free, Halal, Keto-Friendly, Kosher, Steroid Tested, Cruelty-Free & No Artificial Sweeteners
  • Friend of The Sea & GOED Omega-3 member
  • Terracycle
  • Probiotic Strain Verified

Products

Some top-rated Now supplements that consumers love, include:

  • Liquid Biocell
  • Alpha Lipoic Acid
  • Better Stevia
  • OralBiotic Probiotic
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