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700MG PURE APPLE PECTIN NOW's Apple Pectin is a completely natural water-soluble fibre that "gels-up" when mixed with water, offering digestive support that is natural and simple. As a dietary fibre, Apple Pectin can be a smart alternative to help promote desired intestinal health without the use of chemicals. [CAPS]
+ Earn 63 Reward PointsSale: $21.64
Reg.: $24.99 (Save $3.35)
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100% PURE APRICOT KERNEL OIL FORM NOW FOODS 100% PURE FOOD GRADE APRICOT KERNEL OIL DERIVED FROM MEDITERRANEAN APRICOT. This delicate oil is lovely for giving your skin a beautiful glow. High in vitamin A, minerals, and essential fatty acids, apricot oil works wonders on prematurely aging skin by softening fine lines and nourishing dry, dull skin. Aroma therapists often use this oil to mix wit...
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Reg.: $9.99 (Save $3.00)
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100% PURE APRICOT KERNEL OIL FORM NOW FOODS 100% PURE FOOD GRADE APRICOT KERNEL OIL DERIVED FROM MEDITERRANEAN APRICOT. This delicate oil is lovely for giving your skin a beautiful glow. High in vitamin A, minerals, and essential fatty acids, apricot oil works wonders on prematurely aging skin by softening fine lines and nourishing dry, dull skin. Aroma therapists often use this oil to mix wit...
+ Earn 48 Reward PointsSale: $16.99
Reg.: $24.99 (Save $8.00)
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For dry hair, scalp, skin and cuticles in need of natural and intensive moisture renewal, turn to this Organic Argan Oil from NOW. Organic Argan Oil from Morocco is beneficial for all skin types due to its rich fatty acid content. Organic Argan Oil is a multi-functional product. It adds shine to your hair and provides moisture for your skin, hair, scalp and nail cuticles. It also helps to sooth...
+ Earn 99 Reward PointsSale: $33.99
Reg.: $48.70 (Save $14.71)
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Arginine & Citrulline capsules from NOW are designed to support protein metabolism. Scientific studies have shown that supplementing Citrulline along with Arginine helps maintain nitrogen balance better than supplementation with Arginine alone, which is why its included in this Arginine & Citrulline formula from NOW. Arginine and Citrulline are two amino acids that are integral to protein metab...
+ Earn 96 Reward PointsSale: $32.49
Reg.: $46.57 (Save $14.08)
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VITAMIN C PURE ASCORBIC ACID FROM NOW FOODS Ascorbic Acid is another name for Vitamin C. Vitamin C is a popular antioxidant and one of the most widely used vitamins in the world. NOW Fine Ascorbic Acid is a bioavailable form of Vitamin C in a powder form, so it can be combined with other powdered supplements or dissolved in liquid for easy ingestion. [POWDER]
+ Earn 51 Reward PointsSale: $17.99
Reg.: $24.99 (Save $7.00)
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BUST STRESS & BOOST IMMUNE WITH ASHWAGANDHA FROM NOW FOODS! 400mg Now brand ashwgandha extract with 4.5% withanolides. Ashwagandha (Withania somnifera) is a stress busting herb that is extensively used in Ayurveda, the traditional health care system in India. Ashwagandha is used as a general tonic and "adaptogen", helping the body adapt to stress. In addition, Ashwagandha has been shown to pos...
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Reg.: $22.99 (Save $5.00)
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NOW Foods brings you their Organic Ashwagandha Liquid to help the body naturally adapt to stress and increase energy. Ashwagandha (Withania somnifera) is an herb that is extensively used in Ayurveda, the traditional herbal system in India. Ashwagandha is used in Herbal Medicine as an adaptogen to help increase energy and resistance to stress (e.g. in case of mental and physical fatigue related ...
+ Earn 54 Reward PointsSale: $18.49
Reg.: $26.51 (Save $8.02)
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ASTAXANTHIN FROM NOW FOODS POTENT CAROTENOID ANTIOXIDANT FORMULA. An innovative new product from Now Foods, Astaxanthin is a phytonutrient with potent free radical fighting abilities. Thought to be ten times stronger than beta-carotene, and up to 500 times more effective in preventing lipid peroxidation than vitamin E, Astaxanthin from Now provides 4mg per capsule and is combined with Lutein, ...
+ Earn 57 Reward PointsSale: $19.99
Reg.: $29.99 (Save $10.00)
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ASTAXANTHIN FROM NOW FOODS POTENT CAROTENOID ANTIOXIDANT FORMULA. NOW BIGGER 90 CAP BOTTLE! An innovative new product from Now Foods, Astaxanthin is a phytonutrient with potent free radical fighting abilities. Thought to be ten times stronger than beta-carotene, and up to 500 times more effective in preventing lipid peroxidation than vitamin E, Astaxanthin from Now provides 4mg per capsule fo...
+ Earn 81 Reward PointsSale: $27.99
Reg.: $29.99 (Save $2.00)
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ASTRAGALUS EXTRACT FROM NOW FOODS Now's superior standardized 500mg astragalus root extract contains 70% active ingredients. Astragulus has been found to support healthy immune function through numerous mechanisms. Non-clinical studies using Astragalus have demonstrated its ability to stimulate the production of and increase the activity of specialized white blood cells, such as T-Cells and Na...
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Reg.: $26.99 (Save $8.00)
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ASTRAGALUS EXTRACT FROM NOW FOODS Now's superior standardized 500mg astragalus root extract contains 70% active ingredients. Astragulus has been found to support healthy immune function through numerous mechanisms. Non-clinical studies using Astragalus have demonstrated its ability to stimulate the production of and increase the activity of specialized white blood cells, such as T-Cells and Na...
+ Earn 27 Reward PointsSale: $9.99
Reg.: $12.99 (Save $3.00)
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100% PURE AVOCADO OIL FROM NOW FOODS 100% NATURAL AVOCADO OIL DERIVED FROM AMERICAN AVOCADOS. Slightly heavier oil than others, Avocado is excellent for softening extremely dry, cracked skin. Often use by aroma therapists to mix with fragrant oils to produce healing rubs and ointments. It is nutrient rich oil containing amino acids, proteins, vitamin A, D, and E. Generally used as salad oil, a...
+ Earn 24 Reward PointsSale: $8.99
Reg.: $12.99 (Save $4.00)
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100% PURE AVOCADO OIL FROM NOW FOODS 100% NATURAL AVOCADO OIL DERIVED FROM AMERICAN AVOCADOS. Slightly heavier oil than others, Avocado is excellent for softening extremely dry, cracked skin. Often use by aroma therapists to mix with fragrant oils to produce healing rubs and ointments. It is nutrient rich oil containing amino acids, proteins, vitamin A, D, and E. Generally used as salad oil, a...
+ Earn 66 Reward PointsSale: $22.99
Reg.: $32.99 (Save $10.00)
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B-1 1000MG FROM NOW FOODS Vitamin B-1, also known as Thiamine, is an essential nutrient first classified in 1936 by the chemist Robert Williams. As a coenzyme, thiamine helps your body metabolize carbohydrates and lipids and in a noncoenzymatic capacity plays a role in nerve tissue. Now Foods Vitamins B-1 100mg works to enhance the circulation of blood to the brain and maintains the function o...
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Reg.: $9.99 (Save $2.00)
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OPTIMUM POTENCY B-100 COMPLEX FROM NOW FOODS B-100 complex is a combination of B vitamins formulated specifically to enhance assimilation. Now's formula contains all the important B's for optimal health and wellbeing. B vitamins play an important role in helping to supply our bodies with energy, healthy immunity and nervous system, digestion, and much more. Many factors such as alcohol, ...
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Reg.: $34.99 (Save $10.00)
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Maintain good health plus support bones, cartilage, teeth, and gums with NOW B-100 Complex. Water-soluble B vitamins are not stored in the body and must be replenished daily. This is NOW’s highest potency, multiple B-vitamin product and is designed to provide consumers with the required daily intake in one complete supplement. B-100 Complex formula provides 100 mg of the majority of the B-Compl...
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Reg.: $107.09 (Save $32.60)
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NOW 1000 MCG B-12 + FOLIC ACID An ideal way to supplement your diet with this vital nutrient. B12 combined with folic acid plays an important role in the formation of red blood cells, especially during pregnancy. Also crucial for energy, metabolism and DNA production. Now B12 with folic acid is vegetarian friendly and pleasant tasting. [LOZENGE]
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Reg.: $12.99 (Save $4.00)
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NOW 1000 MCG B-12 + FOLIC ACID An ideal way to supplement your diet with this vital nutrient. B12 combined with folic acid plays an important role in the formation of red blood cells, especially during pregnancy. Also crucial for energy, metabolism and DNA production. Now B12 with folic acid is vegetarian friendly and pleasant tasting. LARGER, MONEY SAVING 250 TAB BOTTLE! [LOZENGE]
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Reg.: $28.49 (Save $6.50)
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B-12 5000MCG CHEWABLE LOZENGE FROM NOW FOODS. Vitamin B-12 (Cyanocobalamin) is a water soluble vitamin necessary for the maintenance of a healthy nervous system and for the metabolic utilization of fats and proteins. Vitamin B-12 is also essential for the synthesis of DNA during cell division and therefore is especially important for rapidly multiplying cells, such as blood cells. In addition,...
+ Earn 39 Reward PointsSale: $13.99
Reg.: $19.99 (Save $6.00)
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Now Supplements
Now Foods is an American company originating from Chicago. They manufacture natural supplements that support the needs of their consumers at an affordable price. Their promise of quality, sustainability, and transparency is what drives their everyday decisions and practices.
History of Now Foods
In 1962, Now Foods started as a small chain of health food stores in Chicago. However, due to the high cost of natural health products, the founder, Elwood Richard, started formulating their own products, known as Now Foods in 1968.
By 2000, Now earned an A rating and GMP certification from the NPA and attained their certified organic manufacturer status. During this same year, they purchased Puresource, a natural products distributor in Guelph, Ontario, and that’s when Now Supplements Canada was first introduced to Canadian consumers.
By 2018, Now gained ISO certification, and by 2020, they were honoured with PETA’s Cruelty-Free certification. In 2023, they introduced their 100% Post-Consumer Recycled Resin supplement bottles to help protect the environment.
Now Foods is still owned by the Richard family and offers a diverse range of products to support consumer's health needs.
Now Foods Core Values
Quality
Every product is sustainable, plant-derived, and made without harmful substances. Each ingredient undergoes a comprehensive process and must meet strict specifications before being accepted into Now’s facility.
Their in-house, state-of-the-art lab performs many tests from raw ingredients to the finished product so what you see on the label is what you're getting in the bottle or package.
Lastly, they perform clinical studies to ensure ingredient bioavailability so their products are well absorbed by your body.
Sustainability
Now Foods is committed to environmental sustainability. They manufacture products in a way that lowers their carbon footprint and follow sustainability initiatives, like sustainable ingredient sourcing, environmentally-friendly packaging, and green facilities.
As mentioned above, they moved to 100% PCR bottles, and in 2023 they partnered with One Tree Planted to plant 55,000 trees. Their facilities operate using energy-efficient lighting, solar panels, and water conservation.
Transparency
Now Foods is transparent about quality and sustainability. They do this by obtaining seals of approval, including:
- Non-GMO project verified
- Canada & USDA Organic
- Intertek GMP Supplement
- Vegan, Gluten-Free, Halal, Keto-Friendly, Kosher, Steroid Tested, Cruelty-Free & No Artificial Sweeteners
- Friend of The Sea & GOED Omega-3 member
- Terracycle
- Probiotic Strain Verified
Products
Some top-rated Now supplements that consumers love, include:
- Liquid Biocell
- Alpha Lipoic Acid
- Better Stevia
- OralBiotic Probiotic
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