Now

Since 1968 NOW has been a leader in the natural products industry. NOW Foods is an award-winning and highly respected manufacturer of vitamins, minerals, dietary supplements and natural foods. Now Foods brings you over 1600 Natural Foods, Supplements, Sports Nutrition and Personal Care Products. NOW supplements are high quality products at affordable prices. Read more >

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  1. Gymnema Sylvestre 400mg - 90 Caps

    GYMNEMA SLYVESTRE EXTRACT FROM NOW FOODS Gymnema SylvestreExtract is a standardized herbal extract which may support healthy glucose metabolism. Now Foods Gymnema Extract is standardized to contain a minimum of 25% Gymnemic Acids. Supports blood sugar regulation as is a natural remedy for type I & II Diabetes. [CAPS]

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    Sale: $15.99

    Reg.: $19.99 (Save $4.00)

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  2. Hawthorn Extract 300mg - 90 V-Caps

    HEART HEALTH FROM HAWTHORN BY NOW FOODS Hawthorn leaves, flowers and berries have been used for generations by herbalists as a cardiovascular tonic. Hawthorn supports cardiovascular health by enhancing cardiac muscle tone and vascular integrity. NOW Hawthorn Extract provides powerful antioxidant flavonoids, including standardized Vitexin that, along with other components in Hawthorn, have been...

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    Sale: $15.99

    Reg.: $21.99 (Save $6.00)

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  3. Hyaluronic Acid Liquid (Natural Berry) - 473ml

    Hyaluronic Acid is a compound present in every tissue of the body, with the highest concentrations found in connective tissues such as skin and cartilage. As a constituent of joint fluid, Hyaluronic Acid serves as a lubricant and plays a role in resisting compressive forces. The mouth contains the most receptor sites for hyaluronic acid absorption. Therefore, our liquid version can provide supe...

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    Sale: $48.99

    Reg.: $70.75 (Save $21.76)

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  4. Hydration Rescue With Hyaluronic Acid - 60 V-Caps

    NOW® Solutions Hydration Rescue with clinically studied Hyabest® Hyaluronic Acid has been clinically validated and shown to help maintain youthful looking skin and moisture, support and retain healthy skin moisture and improve the appearance of wrinkles. Hyabest® is a clinically validated form of hyaluronic acid that has been shown to preserve the skin’s moisture and support its natural repair ...

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    Sale: $29.99

    Reg.: $43.41 (Save $13.42)

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  5. Immune Renew - 90 V-Caps

    Immune Renew™ from NOW® is formulated with a unique 8 mushroom blend plus astragalus root extract to help support a healthy immune system. Astragalus has been shown in non-clinical studies to support a number of aspects of healthy immune function, including the enhancement of T-Cell and Natural Killer Cell activity. Natural killer cells are so named because they destroy unhealthy cells in the b...

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    Sale: $22.99

    Reg.: $32.89 (Save $9.90)

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  6. Indole-3-Carbinol (I3C) 200mg - 60 V-Caps

    INDOLE-3-CARBINOL PREVENTS CELLULAR DAMAGE CAUSE BY FREE RADICALS Indole-3-Carbinol (I3C) is a naturally occurring phytochemical found in cruciferous vegetables such as cabbage, broccoli, and kale. NOW I3C provides powerful antioxidant protection, helping to prevent cellular damage caused by free radicals. In addition, I3C can help to maintain healthy hormonal balance for both men and women an...

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    Sale: $32.99

    Reg.: $39.99 (Save $7.00)

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  7. Kelp - 250 V-Caps

    KELP FROM NOW FOODS NOW Kelp is a good source of natural iodine. Kelp is a large, leafy brown algae that belongs to the seaweed family and grows in the colder waters of the world's oceans. It is a good source of marine minerals, including potassium, magnesium, calcium and iron. It is also an excellent source of iodine, which has been shown to support healthy thyroid function. Your thyroid gl...

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    Sale: $18.99

    Reg.: $29.99 (Save $11.00)

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  8. Kelp 150mcg - 200 Tabs

    KELP 150 MCG IODINE FROM NOW Now's therapeutic dose standardized kelp extract ensures that you get 150MCG of elemental iodine per tablet. Standardization ensures that you get an optimum and consistent dose each and every tablet you take. [TABLET]

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    Sale: $12.99

    Reg.: $17.99 (Save $5.00)

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  9. Kids Echinacea Liquid - 59ml

    NOW Kids™ Liquid Echinacea uses an extract of the Echinacea root from the angustifolia variety. It’s teeming with a full spectrum of active compounds including naturally occurring echinacoside. Echinacea is traditionally used in herbal North American indigenous traditions to help relieve sore throats and symptoms of upper respiratory tract infections. NOW KIDS™ Liquid Echinacea comes with an ea...

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    Sale: $20.49

    Reg.: $29.31 (Save $8.82)

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  10. Kids Elderberry Liquid With Zinc - 237ml

    Formulated to help relieve colds, flus and sore throats plus support the immune system. Elderberry has been used traditionally in herbal medicine to maintain health and well-being. NOW Kids™ Elderberry Liquid for Kids combines elderberry 10:1 concentrate. Zinc has been added to support normal immune system function. NOW® Elderberry Liquid is sweetened with Xylitol to be tooth friendly and low g...

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    Sale: $18.49

    Reg.: $26.55 (Save $8.06)

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  11. Kids Omega-3 (Natural Fruit) - 100 Chewable Softgels

    These Natural Fruit Flavoured Kids Omega-3 from NOW Kids™ support cognitive health & brain function and the development of the brain, eyes & nerves in children 12 years and younger. NOW Kids™ utilizes a unique and patented encapsulation process in their Kids Omega-3 that incorporates natural fruit flavours, xylitol (a natural sweetener) and cellulose into this, fish-shaped capsule shell to make...

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    Sale: $23.99

    Reg.: $34.56 (Save $10.57)

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  12. L-Carnitine 1,000mg - 100 Tabs

    PUREST FORM OF L-CARNITINE FROM NOW FOODS NOW uses only natural-form L-Carnitine, synthesized in a laboratory by a patented production process generating only L-Carnitine, and is vegetarian since it isn't obtained from an animal source and contains no animal by-products. NOW carnitine products are the same form as that found in nature (L-Carnitine), with no detectable levels of synthetic D-Car...

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    Sale: $29.99

    Reg.: $44.99 (Save $15.00)

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  13. L-Carnitine Liquid (Citrus) - 473ml

    This Liquid Carnitine from NOW® has the added co-factors Vit. B6 and Pantothenic acid to aid further energy production. L-Carnitine is a non-essential amino acid that helps to maintain overall good health by facilitating the transfer of fatty acid groups into the mitochondrial membrane for cellular energy production. Citrus flavoured NOW® L-Carnitine Liquid uses only Carnipure™, a special grade...

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    Sale: $34.99

    Reg.: $49.89 (Save $14.90)

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  14. L-Lysine 500mg - 100 Tabs

    500MG OF THE ESSENTIAL AMINO ACID LYSINE. The amino acid lysine is classified as an "essential" amino acid because it cannot be manufactured by the body and must be ingested in either food or supplements. Depleted by stress, lysine is often used to help fight viral infections, including aggravating cold sores. Many people prone to cold sores increase their intake of lysine during stressful per...

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    Sale: $7.99

    Reg.: $9.99 (Save $2.00)

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  15. L-Methionine 500mg - 100 Caps

    L-METHIONINE 500MG SUPPORTS DETOX MECHANISMS 500MG pure methionine in the active "L" form. Now's L-Methionine is classified as an essential amino acid, which means that it cannot be manufactured by the body. It must be obtained through the diet or by supplementation. L-Methionine supports the production of the cellular antioxidant, glutathione, thereby assists in natural detoxification process...

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    Sale: $17.99

    Reg.: $22.99 (Save $5.00)

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  16. L-Phenylalanine 500mg - 60 Caps

    L-PHENYLALANINE FREE-FORM AMINO ACID FROM NOW FOODS. This essential amino acid is vital to overall brain and nervous system function. In the body phenylalanine can be converted to the amino acid tyrosine, which is used in the production of neurotransmitters: dopamine and norepinephrine (important for promoting alertness). Now offers a 500mg potency per capsule and is often recommended for prom...

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    Sale: $9.99

    Reg.: $12.99 (Save $3.00)

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  17. Lactose - 454g

    NOW Real Food® brings you Lactose Powder, an extract of whey that’s perfect for wholesome beverages and an excellent addition to recipes. Lactose is a sugar found in milk and is actually the first carbohydrate you and every other mammal on Earth consumes. Extracted from whey, NOW Real Food® Lactose is about 20% the sweetness of sugar and is used in unique food applications and as a sweet additi...

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    Sale: $7.99

    Reg.: $11.51 (Save $3.52)

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  18. Licorice Root 450mg - 100 V-Caps

    NOW® Licorice Root offers you an easy and natural way to help with dry coughs and other lung disorders, sore throats, and laryngitis. Licorice has a long history of medicinal use in Europe and Asia and remains a popular herbal remedy to this day. Licorice has been used in ancient Greece, China, and Egypt, primarily for ailments of the upper respiratory tract. In Chinese medicine, licorice is be...

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    Sale: $10.99

    Reg.: $16.09 (Save $5.10)

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  19. Liquid Iron (Ferric Glycinate) - 237ml

    NOW® uses Iron Taste Free™ Ferric Glycinate in this Liquid Iron formula, which has clinically demonstrated superior absorption, and is well tolerated as it is gentle and non-constipating. This vegetarian/vegan product is sweetened with Xylitol and Stevia so it is easy on enamel and blood sugar levels. This single medicinal ingredient formula is ideal for those wanting to take their iron separat...

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    Sale: $27.49

    Reg.: $39.43 (Save $11.94)

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  20. Liquid Multi Gels - 60 Softgels

    When choosing a quality multiple, there are many elements to consider including potency, profile balance and integrity, core ingredients, safety and synergistic potential. As one of the Natural Product Industry’s foremost leaders in quality, science-based multiples, NOW® is pleased to offer NOW® Liquid Multi Gels. This easy-to-swallow multiple provides a high potency B-Complex, a complete miner...

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    Sale: $23.49

    Reg.: $33.55 (Save $10.06)

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Now Supplements

Now Foods is an American company originating from Chicago. They manufacture natural supplements that support the needs of their consumers at an affordable price. Their promise of quality, sustainability, and transparency is what drives their everyday decisions and practices.

History of Now Foods

In 1962, Now Foods started as a small chain of health food stores in Chicago. However, due to the high cost of natural health products, the founder, Elwood Richard, started formulating their own products, known as Now Foods in 1968.

By 2000, Now earned an A rating and GMP certification from the NPA and attained their certified organic manufacturer status. During this same year, they purchased Puresource, a natural products distributor in Guelph, Ontario, and that’s when Now Supplements Canada was first introduced to Canadian consumers.

By 2018, Now gained ISO certification, and by 2020, they were honoured with PETA’s Cruelty-Free certification. In 2023, they introduced their 100% Post-Consumer Recycled Resin supplement bottles to help protect the environment.

Now Foods is still owned by the Richard family and offers a diverse range of products to support consumer's health needs.

Now Foods Core Values

Quality

Every product is sustainable, plant-derived, and made without harmful substances. Each ingredient undergoes a comprehensive process and must meet strict specifications before being accepted into Now’s facility.

Their in-house, state-of-the-art lab performs many tests from raw ingredients to the finished product so what you see on the label is what you're getting in the bottle or package.

Lastly, they perform clinical studies to ensure ingredient bioavailability so their products are well absorbed by your body.

Sustainability

Now Foods is committed to environmental sustainability. They manufacture products in a way that lowers their carbon footprint and follow sustainability initiatives, like sustainable ingredient sourcing, environmentally-friendly packaging, and green facilities.

As mentioned above, they moved to 100% PCR bottles, and in 2023 they partnered with One Tree Planted to plant 55,000 trees. Their facilities operate using energy-efficient lighting, solar panels, and water conservation.

Transparency

Now Foods is transparent about quality and sustainability. They do this by obtaining seals of approval, including:

  • Non-GMO project verified
  • Canada & USDA Organic
  • Intertek GMP Supplement
  • Vegan, Gluten-Free, Halal, Keto-Friendly, Kosher, Steroid Tested, Cruelty-Free & No Artificial Sweeteners
  • Friend of The Sea & GOED Omega-3 member
  • Terracycle
  • Probiotic Strain Verified

Products

Some top-rated Now supplements that consumers love, include:

  • Liquid Biocell
  • Alpha Lipoic Acid
  • Better Stevia
  • OralBiotic Probiotic
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