Now
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The liver is the central organ of the body’s detoxification processes and NOW® Liver Support is a combination of herbs and nutrients formulated to support the liver’s role in these processes. Liver Support from NOW® combines Milk Thistle Extract with a unique herbal-enzyme blend to create a balanced botanical formula for healthy liver function. Nutrients such as Vitamin C, N-Acetyl Cysteine and...
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NOW® Solutions long-lasting deodorant is scientifically formulated, combining the odor-fighting properties of zinc oxide with the woodsy notes of cedarwood and cypress. It offers amazing protection that you can count on to feel fresh throughout the day. NOW® Solutions Cedarwood + Cypress Deodorant is for those in need of long-lasting odour protection for the underarms and/or feet. This product ...
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Turn to NOW® Solutions refreshing Lavender Long Lasting Deodorant for long-lasting odour protection that lasts for days for the underarms and/or feet. NOW® Solutions Long-Lasting Deodorant Stick was scientifically formulated to eliminate odours for days at a time. Combining the odour-fighting properties of Zinc Oxide and Lavender Oil, it offers amazing value and unparalleled protection that you...
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Rose & Ylang Ylang Scented Long Lasting Deodorant from NOW® Solutions helps neutralize odour while keeping you fresh. Intended for those in need of long-lasting odour protection for the underarms and/or feet. NOW® Solutions long-lasting deodorant is scientifically formulated, combining the odor-fighting properties of zinc oxide with the floral notes of rose and ylang ylang. It offers amazing pr...
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For those in need of long-lasting odour protection for the underarms and/or feet, turn to NOW® Solutions Unscented Long Lasting Deodorant. This product is free of harmful forms of aluminum, talc, parabens, sulfates, mineral oil, petrolatum, propylene glycol, silicones, artificial colours and fragrances. NOW® Solutions unscented long-lasting deodorant is scientifically formulated, using the odou...
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LUTEIN FOR VISION SUPPORT AND EYE HEALTH. Now's new Lutein 37mg contains active, marigold flower derived lutein carotenoid for maximum eye-antioxidant effect. Lutein is the active carotenoid in this potent, natural source antioxidant. It is naturally derived from marigold flowers and contains a normal blend of carotenoids, including Zeaxanthin and Cryptoxanthin. Lutein is a plant pigment that ...
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Reg.: $39.99 (Save $10.00)
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10MG LYCOPENE FROM NOW FOODS Natural Lycopene is a powerful antioxidant carotenoid and the pigment that gives tomatoes, watermelon, and pink grapefruit their characteristic red color. Clinical studies have indicated that natural Lycopene works through a number of mechanisms to support cardiovascular health and immune function. In addition, epidemiological studies have determined that natural L...
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100% Pure Magnesium Flakes from NOW® Solutions are for those with skin in need of softening and hydration. Derived from the ancient Zechstein seabed in the Netherlands, one of the world’s purest remaining subterranean mineral sources, our pure magnesium flakes have traditionally been used to improve skin hydration, and make a soothing addition to bath water and foot baths. One cup of flakes con...
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Reg.: $39.95 (Save $11.96)
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Mediterranean Red Clay from NOW® Solutions is a natural powder clay that is highly absorbent and mixes easily with water and other moisturizing products. It serves as an excellent facial cleanser and purifying masque, especially for individuals with sensitive skin. Specially designed to help those with sensitive skin in need of detoxification to remove impurities and in need of a smaller pore s...
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Reg.: $17.99 (Save $5.50)
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3MG ACTIVE MELATONIN IN THE SUPERIOR SUBLINGUAL FORM Finally available in Canada, Melatonin is a fast acting and safe sleep enhancement supplement without the side effects asscociated with conventional sleep medications. As we age, melatonin levels in our brain decline - usually starting after about age 35 - to such a point that by age 60, they are about 10% what they were during our 20s. Sinc...
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LIQUID MELATONIN FROM NOW FOODS HELPS REGULATE YOUR SLEEP CYCLE now's fast acting liquid melatonin contains 3mg melatonin per dropper. Unlike recommendation sleep aids that use chemicals to induce sleep, Melatonin works naturally. The pineal gland manufactures Melatonin in response to darkness, to help the body prepare for the process of sleep. In addition, Melatonin is also a potent antioxida...
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NOW Methyl Folate 1000mcg delivers folate from Quatrefolic® (6S)-5-Methyltetrahydrofolic Acid Glucosamine Salt for support in metabolizing nutrients. forming red blood cells and assisting during pre-pregnancy. Quatrefolic® is a patented form of Methylfolate that has demonstrated bioavailability superior to that of folate from dietary sources. Folate and folic acid from our food and supplements ...
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NOW® Mood Support is a unique, nutritional supplement that combines vitamins, minerals, amino acids and herbal extracts that aid in the support of a healthy nervous system and a positive, balanced mood state. Uniquely uses powerful AMINO ACIDS as the basis for formula, where most products use Herbs or EFA’s for their mood formulas. Mood Support’s comprehensive formula is unparalleled in the mar...
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NEPTUNE KRILL OIL (NKO) Neptune Krill Oil is known for its unique fatty acid (FA) profile, as well as for its rich antioxidant content. NKO's balanced fatty acid content includes not only EPA and DHA, but also Omega-9 FA's and phospholipids as well. NKO is a rich source of Astaxanthin, a powerful immune-supporting antioxidant. Neptune Krill Oil is manufactured under strict quality control stan...
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As a source of omega-3 fatty acids for the maintenance of good health, NOW® Neptune Krill 500mg & CoQ10 50mg are derived from sustainably-sourced Neptune Krill Oil (NKO®). Neptune Krill Oil (NKO®) is known for its unique fatty acid (FA) profile, which includes EPA and DHA, plus phospholipids. In addition, NKO® naturally has Astaxanthin, a powerful free radical scavenger and immune-supporting ca...
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250MG FLUSH-FREE NIACIN FROM NOW FOODS. This moderate potency Niacin from Now offers all the health benefits of regular niacin but without the "flush". Now flush-free Niacin provides 135mg of Niacin from Inositol Hexanicotinate. This superior, non-flushing source helps to maintain healthy cholesterol levels, circulation, brain function and more. [VCAPS]
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NOW® pleasant tasting Nutritional Yeast Powder is produced from a specially selected strain of Saccharomyces cerevisiae. This yeast is grown on enriched purified cane and beet molasses under carefully controlled conditions. This is a primary grown yeast and is therefore NOT a brewery by-product as is brewer's yeast. This ensures freedom from Candida albicans yeast. NOW® Nutritional Yeast deliv...
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NOW® Solutions Nutri-Shave™ is a unique skin care product specially formulated to reduce irritation and the occurrence of ingrown hairs that shaving can cause, leaving skin smooth, healthy and well nourished. NOW® Solutions has combined the soothing and protective properties of Allantoin with the anti-aging and moisture-retentive properties of Hyaluronic Acid to create a truly effective shave. ...
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This Naturally Sourced Oat Bran from NOW® Real Food is high in fibre and iron, plus naturally hearty, nutritious and wholesome. Oat Bran is the nutrient-dense outer husk of oat grain. It’s a good source of fibre. NOW® Real Food Organic Oat Bran is a good natural additive to most baked goods and is primarily used to boost fibre content. It adds texture and imparts a subtle nutty flavour that’s i...
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NOW® Ocu Support™ offers a full range of antioxidant nutrients that may aid in maintaining some key visual functions. One daily serving of Ocu Support™ has 10 mg of lutein, a carotenoid found in dark green leafy vegetables. Lutein is a dominant pigment in the macular region of the eye. Also included in NOW® Ocu Support™ are the antioxidant vitamins A, C, and E, as well as supporting nutrients ...
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Now Supplements
Now Foods is an American company originating from Chicago. They manufacture natural supplements that support the needs of their consumers at an affordable price. Their promise of quality, sustainability, and transparency is what drives their everyday decisions and practices.
History of Now Foods
In 1962, Now Foods started as a small chain of health food stores in Chicago. However, due to the high cost of natural health products, the founder, Elwood Richard, started formulating their own products, known as Now Foods in 1968.
By 2000, Now earned an A rating and GMP certification from the NPA and attained their certified organic manufacturer status. During this same year, they purchased Puresource, a natural products distributor in Guelph, Ontario, and that’s when Now Supplements Canada was first introduced to Canadian consumers.
By 2018, Now gained ISO certification, and by 2020, they were honoured with PETA’s Cruelty-Free certification. In 2023, they introduced their 100% Post-Consumer Recycled Resin supplement bottles to help protect the environment.
Now Foods is still owned by the Richard family and offers a diverse range of products to support consumer's health needs.
Now Foods Core Values
Quality
Every product is sustainable, plant-derived, and made without harmful substances. Each ingredient undergoes a comprehensive process and must meet strict specifications before being accepted into Now’s facility.
Their in-house, state-of-the-art lab performs many tests from raw ingredients to the finished product so what you see on the label is what you're getting in the bottle or package.
Lastly, they perform clinical studies to ensure ingredient bioavailability so their products are well absorbed by your body.
Sustainability
Now Foods is committed to environmental sustainability. They manufacture products in a way that lowers their carbon footprint and follow sustainability initiatives, like sustainable ingredient sourcing, environmentally-friendly packaging, and green facilities.
As mentioned above, they moved to 100% PCR bottles, and in 2023 they partnered with One Tree Planted to plant 55,000 trees. Their facilities operate using energy-efficient lighting, solar panels, and water conservation.
Transparency
Now Foods is transparent about quality and sustainability. They do this by obtaining seals of approval, including:
- Non-GMO project verified
- Canada & USDA Organic
- Intertek GMP Supplement
- Vegan, Gluten-Free, Halal, Keto-Friendly, Kosher, Steroid Tested, Cruelty-Free & No Artificial Sweeteners
- Friend of The Sea & GOED Omega-3 member
- Terracycle
- Probiotic Strain Verified
Products
Some top-rated Now supplements that consumers love, include:
- Liquid Biocell
- Alpha Lipoic Acid
- Better Stevia
- OralBiotic Probiotic
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