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METHYL B-12 (FORMERLY BRAIN B-12) 5000MCG -FROM NOW FOODS Vitamin B-12 is an essential nutrient that cannot by synthesized by animals or plants, only by micro-organisms. Most of B-12's benefits are related to it's co-enzyme activity, such as enzymes needed for the production of DNA during cell division. It is also necessary for the methylation of homocysteine, a harmful by-product of protein m...
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OPTIMUM POTENCY B-2 COMPLEX FROM NOW FOODS. Now Foods Vitamin B-2, also known as Riboflavin, is a member of the B-vitamin family. It occurs naturally in green vegetables, liver, kidneys, wheat germ, milk, eggs, cheese and fish. Because food processing depletes many naturally occurring nutrients, Now Foods B-2 supplements are key to insure adequate intake of this important vitamin. [CAPS]
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B-50 B VITAMIN BLEND FROM NOW FOODS. This moderate potency B-50 B vitamin supplement is a combination of B vitamins formulated in specific potency to maximize utilization and absorption. B vitamins play a role in all body functions. Often recommended by practitioners for increased energy, mild depression, and, metabolism, they provide critical nourishment to the nervous system and help the bod...
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B-50 COMPLEX FROM NOW FOODS. This moderate potency B-complex supplement is a combination of B vitamins formulated in specific potency to maximize utilization and absorption. B vitamins play a role in all body functions. Often recommended by practitioners for increased energy, mild depression, and, metabolism, they provide critical nourishment to the nervous system and help the body resist the...
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Reg.: $37.99 (Save $8.00)
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B-6 100MG FROM NOW FOODS. B6 (Pyridoxine) is useful for a variety of neurological disorders including autism and hormonally related depression. Clinical studies have shown that B-6 plays an important role in regulating homocysteine levels in the body. Now Foods Vitamin B-6 is screened for potency and purity. [CAPS]
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Fortify your favourite recipes with NOW Bee Pollen granules and enjoy as a topping for many dishes or add health shakes. Pollen is the bee’s primary food source, as it is concentrated with bioactive plant compounds and nutrients. Bee pollen has long been used as a concentrated, natural nutrient source. NOW Bee Pollen granules can be used to fortify your favourite recipes or they can be enjoyed ...
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NOW Solutions 100% Pure Beeswax Pellets are great for homemade cosmetics, (eg. balms, lotions, deodorants, etc.) and household products (eg. candles, wood polish, etc.). It is an excellent addition to cosmetic products, because it creates a barrier which helps to seal in moisture, without being airtight, while helping to protect the skin from environmental irritants. NOW Solutions unrefined, ye...
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BENTONITE POWDER FROM NOW FOODS. Now's 100% pure bentonite powder helps oily, problem skin in need of a strong clay mask to remove excess debris, build-up and dirt from pores, or skin in need of a natural detox to remove impurities. Bentonite, also known as montmorillonite or fuller's earth, is a natural clay that's used as a facial mask to help remove impurities, excess oil, and dirt for heal...
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NOW Extra Strength BerryDophilus provides 10 Billion CFU from a combination of 10 clinically validated probiotic bacterial strains designed to support gastrointestinal health and healthy immune system function. BerryDophilus can be used by both adults and children. Sweetened with Xylitol and Sorbitol, BerryDophilus won’t harm teeth and it tastes great. This pleasant, natural mixed berry flavour...
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BETA-1,3/1,6-GLUCAN 100 MG AND MAITAKE MUSHROOMS 160 MG FROM NOW FOODS. Beta 100 from NOW is a formula designed for enhanced immune support. Beta Glucans are responsible, in our bodies for stimulating macrophages (white blood cell) which destroy harmful bacteria. This formula is comprised of a concentrated form of Beta-Glucan (Saccharomyces cerevisiae) from inner walls of baker's yeast and mai...
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BETA CAROTENE 25 000 IU FROM NOW FOODS. Beta carotene is a member of the carotenoid family and is commonly know for its antioxidant properties. Beta carotene is converted to vitamin A in the body and research suggests it performs certain antioxidant functions which vitamin A does not. This optimum potency dosage provides the body with the nutrients it needs to maintain healthy skin, eyes, hair...
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Formulated with With CardioAid®-S Plant Sterol Esters, NOW’s Beta-Sitosterol Plant Sterol Esters with Fish Oil helps lower LDL and total blood cholesterol and maintain healthy cholesterol levels. CardioAid®-S Plant Sterol Esters is a combination of the ester forms of Beta-Sitosterol, Campesterol and Stigmasterol. Plant Sterols are plant-derived compounds that are structurally similar to cholest...
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BETAINE HCL + PEPSIN FROM NOW FOODS. Naturally sourced; Betaine HCl (Hydrochloride) is an effective digestive aid. Now's Betaine contains 648mg + 150mg of pepsin for added support. Betaine works to stimulate digestive acids helping break down foods and prevent digestive upsets including gas and bloating. A good choice for those who experience frequent indigestion after meals.
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STEVIA POWDER EXTRACT FROM NOW FOODS A NON-SUGAR SWEETENER. Widely used throughout Japan, China, Korea and Thailand, Stevia Rebaudiana is perennial herb used primarily for its natural sweetness. Now Stevia Powder is a 100% pure concentrated extract of Stevia rebaudiana Leaf with a minimum 80% Glucosylsteviosides. With no know toxicity or effect of blood sugar levels, Stevia is an excellent cal...
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Reg.: $139.99 (Save $40.00)
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LIQUID STEVIA EXTRACT NATURAL CALORIE-FREE SWEETENER. Derived from the leaves of the Stevia rebaudiana, this liquid extract is up to 300 times sweeter than sugar. Now Stevia extract adds a wonderful sweetness to just about anything, without a bitter aftertaste. Containing Stevia rebaudiana Leaf extract and water, this natural non-sugar sweetener is alcohol-free, calorie free and does not appea...
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Reg.: $16.99 (Save $6.00)
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LIQUID STEVIA EXTRACT NATURAL CALORIE-FREE SWEETENER. Derived from the leaves of the Stevia rebaudiana, this liquid extract is up to 300 times sweeter than sugar. Now Stevia extract adds a wonderful sweetness to just about anything, without a bitter aftertaste. Containing Stevia rebaudiana Leaf extract and water, this natural non-sugar sweetener is alcohol-free, calorie free and does not appe...
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QUICK DISSOLVING STEVIA TABLETS NOW BetterStevia is a zero-calorie, low glycemic, natural sweetener that makes a perfectly healthy substitute for table sugar and artificial sweeteners. Unlike chemical sweeteners, NOW BetterStevia contains pure Stevia extract. NOW takes special measures to preserve the stevia's natural qualities in this unique, pure, better-tasting format. NOW BetterStevia Inst...
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BIOTIN PROMOTES HAIR, SKIN & NAIL HEALTH BIOTIN FROM NOW contains a full 1000mcg of this important B complex vitamin. Biotin is a water-soluble vitamin necessary for normal growth and body function. Biotin is a key regulatory element in gluconeogenesis, fatty acid synthesis, and in the metabolism of some amino acids. Alongside its role in energy production, Biotin enhances the synthesis of cer...
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BIOTIN PROMOTES HAIR, SKIN & NAIL HEALTH BIOTIN FROM NOW contains 5000mcg of this important B complex vitamin. Biotin is a water-soluble vitamin necessary for normal growth and body function. Biotin is a key regulatory element in gluconeogenesis, fatty acid synthesis, and in the metabolism of some amino acids. Alongside its role in energy production, Biotin enhances the synthesis of certai...
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Biotin 5,000mcg - 120 V-CapsSupport hair, skin, and nail health with NOW’s Biotin 5,000mcg plus support and metabolize proteins, fats, carbohydrates. Biotin is a water-soluble vitamin necessary for normal growth and body function. Biotin is a key regulatory element in gluconeogenesis, fatty acid synthesis, and in the metabolism of some amino acids. Alongside its role in energy production, Bioti...
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Now Supplements
Now Foods is an American company originating from Chicago. They manufacture natural supplements that support the needs of their consumers at an affordable price. Their promise of quality, sustainability, and transparency is what drives their everyday decisions and practices.
History of Now Foods
In 1962, Now Foods started as a small chain of health food stores in Chicago. However, due to the high cost of natural health products, the founder, Elwood Richard, started formulating their own products, known as Now Foods in 1968.
By 2000, Now earned an A rating and GMP certification from the NPA and attained their certified organic manufacturer status. During this same year, they purchased Puresource, a natural products distributor in Guelph, Ontario, and that’s when Now Supplements Canada was first introduced to Canadian consumers.
By 2018, Now gained ISO certification, and by 2020, they were honoured with PETA’s Cruelty-Free certification. In 2023, they introduced their 100% Post-Consumer Recycled Resin supplement bottles to help protect the environment.
Now Foods is still owned by the Richard family and offers a diverse range of products to support consumer's health needs.
Now Foods Core Values
Quality
Every product is sustainable, plant-derived, and made without harmful substances. Each ingredient undergoes a comprehensive process and must meet strict specifications before being accepted into Now’s facility.
Their in-house, state-of-the-art lab performs many tests from raw ingredients to the finished product so what you see on the label is what you're getting in the bottle or package.
Lastly, they perform clinical studies to ensure ingredient bioavailability so their products are well absorbed by your body.
Sustainability
Now Foods is committed to environmental sustainability. They manufacture products in a way that lowers their carbon footprint and follow sustainability initiatives, like sustainable ingredient sourcing, environmentally-friendly packaging, and green facilities.
As mentioned above, they moved to 100% PCR bottles, and in 2023 they partnered with One Tree Planted to plant 55,000 trees. Their facilities operate using energy-efficient lighting, solar panels, and water conservation.
Transparency
Now Foods is transparent about quality and sustainability. They do this by obtaining seals of approval, including:
- Non-GMO project verified
- Canada & USDA Organic
- Intertek GMP Supplement
- Vegan, Gluten-Free, Halal, Keto-Friendly, Kosher, Steroid Tested, Cruelty-Free & No Artificial Sweeteners
- Friend of The Sea & GOED Omega-3 member
- Terracycle
- Probiotic Strain Verified
Products
Some top-rated Now supplements that consumers love, include:
- Liquid Biocell
- Alpha Lipoic Acid
- Better Stevia
- OralBiotic Probiotic
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