Now Foods—by now, you have probably seen their bright orange labels lining our store shelves. Since 1958, these orange labels have represented empowering people to live healthier lives at affordable prices. If you haven't heard of them, allow us to introduce you to Now Foods, one of the oldest and most popular brands on the market.
The History of Now Foods
The story of Now Foods began in the Chicago area in the 1950s when chemist Elwood Richard and his brothers inherited their father's health food business. Diving deeply into the natural health scene inspired Elwood Richard to found Now Foods in 1968.
Realizing early on that for this new industry to flourish, products had to be affordable. Elwood Richard made it his mission to create effective products that were also accessible. That's how they came into being.
Since then, their mission has been simple: provide their customers with high-quality products at affordable prices so they can live healthier lives without breaking the bank.
Over the years, Elwood Richard has advocated for better standards in the supplement industry and has consistently achieved an "A" rating in good manufacturing processes (GMPs). Under his direction, the company spent more money on quality assurance than any other department and grew to become one of the most trusted supplement brands on the market today.
Elwood Richard passed away in 2017, but Now Foods has carried his rich legacy through. To this day, Now Foods employs several PhDs on staff and has continued to invest in top-tier manufacturing facilities and quality.
They believe that their customers deserve nothing but the best, which is why they've been working hard to provide them with the highest quality products possible. This brand has always stood for integrity and transparency in the supplement industry. It's this commitment to quality that has helped them build such a loyal customer base over the years.
Mission and Commitment to Quality
To this day, Now Foods makes hundreds of products that people take every day. Even though Now Foods' products are affordable, the company does not cut corners on quality for bigger profits.
The company began with a strong mission, which, to this day, rings true. Here is what Now Foods has stood for in its more than 50 years in business:
- Natural: "Natural" doesn't always mean healthy. Now Foods has established a set of guidelines to ensure that their supplements conform to what they have determined to be natural and healthy. They do this by requiring certain ingredient and product specifications, state-of-the-art testing, audits, and ensuring that their manufacturers follow good manufacturing practices (GMPs).
- Non-GMO: Now Foods is committed to using non-GMO ingredients whenever possible.
- Environment: Now Foods is committed to using sustainable ingredients, environmentally friendly packaging, green facilities, and eco-friendly partnerships and certifications.
- Organizations: In its more than 50 years in business, Now Foods has seen good years and not-so-great years, but what remains constant is its commitment to giving back to local, environmental, and disaster relief organizations in need.
Now Foods' Products
Its products cover a wide range of needs, from beauty and health to sports nutrition and even pet health.
National Nutrition proudly carries 400 of Now Foods' products in-store. Here are some of our (and your) favourite Now Foods products.
- Super Enzymes: For most people, enzyme deficiency often leads to gas, indigestion, heartburn, bloating, and difficulty absorbing nutrients. Super Enzymes is a popular and affordable enzyme blend that provides a spectrum of digestive enzymes, including essential enzymes like papain, pancreatin, and bromelain, that work together to help you digest different types of foods (including proteins, fats, and carbohydrates).
- Ashwagandha: Ashwagandha is one of the most powerful adaptogenic herbs on the planet. It’s a well-documented nerve tonic that can help you feel more relaxed in stressful situations and reduce anxiety. Now Foods' Ashwagandha provides you with a standardized 4.5% withanolides. Withanolides are the active compounds in Ashwagandha that help to reduce stress and anxiety.
- GABA: GABA is a neurotransmitter that helps to decrease stress and anxiety by promoting feelings of relaxation. GABA works similarly to tranquillizers like valium, but without their addictive potential. With GABA, the motor centres in the brain can be calmed down in times of stress, anxiety, or hyperactivity. Now Foods' GABA combines 500 mg of this important neurotransmitter with 2 milligrams of vitamin B6.
- Essential Oils: Essential oils are concentrated liquids that contain the essence of a plant. They can be used in many ways, as they each have their own unique properties and effects. Aromatherapy is one way to use essential oils for stress relief, but there are other methods, such as massage or adding them to your bath water. Now Foods' essential oils are made using only the finest raw materials, with gentle extraction procedures and an industry-leading commitment to quality. Now Foods offers an impressive selection of individual essential oils and essential oil blends.
Additionally, Now Food's Zinc Picolinate is an innovative formula containing zinc in a unique picolinate form, which is better absorbed than other forms of zinc. Now Foods Hyaluronic Acid Firming Serum is also a popular topical serum that helps to smooth wrinkles and support healthy aging of the skin.
Why Try Now?
If you've never tried Now Foods' supplements before, we know you'll love them. National Nutrition has a huge selection of Now Foods products in-store, so be sure to stop by and check them out.
