Eye Shadow
Uncovering The Health Benefits of Natural Eyeshadows
Eyeshadow stands as a quintessential component in any makeup enthusiast's arsenal. Unlike other forms of eye makeup, such as eyeliner or mascara, eyeshadow offers a broad spectrum of colours, textures and formulas, including natural eyeshadow, allowing for endless creative possibilities. Read more >-
The Eye Shadow Prism from Mineral Fusion is a 100% vegan neutral cream matte colour that can be used as a base shadow or as a brow bone or inner corner highlight. Lightly dust from lid to brow to cover the entire eyelid. This will give your eyelids a smooth, even toned appearance and the neutral shade will complement any eye colour. Th...The Eye Shadow Prism from Mineral Fusion is a 100% vegan neutral cream matte colour that can be used as a base shadow or as a brow bone or inner corner highlight. Lightly dust from lid to brow to cover the entire eyelid. This will give your eyelids a smooth, even toned appearance and the neutral shade will complement any eye colour. The application of mineral makeup is different than traditional makeup. Since Mineral Fusion contains no talc (filler), you actually need less product on the brush to see more product on the skin. Mineral Fusion Eye Shadows are made with Sea Kelp, Green Tea, and Vitamin C & E work together for age-defying antioxidant protection while Aloe Vera soothes and calms delicate eye skin. Bursting with age-defying antioxidant goodness! [PRESSED POWDER]+ Earn 22 Reward PointsSale: $22.99
Reg.: $24.48 (Save $1.49)
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Long lasting rich and pigmented colour! This Mineral Fusion Eye Shadow Trio in the shade Density offers a deep matte plum, shimmering taupe and matte cream. Mineral Fusion Eye Shadow Trios take all the guesswork out of your colour game, with richly pigmented coordinated hues that can be mixed & matched to perfect your look. Even better...Long lasting rich and pigmented colour! This Mineral Fusion Eye Shadow Trio in the shade Density offers a deep matte plum, shimmering taupe and matte cream. Mineral Fusion Eye Shadow Trios take all the guesswork out of your colour game, with richly pigmented coordinated hues that can be mixed & matched to perfect your look. Even better is that Mineral Fusion created these trios with a nourishing mix of aloe, white tea, and sea kelp to show the delicate skin around your eyes some love. [PRESSED POWDER]+ Earn 36 Reward PointsSale: $36.99
Reg.: $38.72 (Save $1.73)
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Fragile Eye Shadow Trio is the perfect everyday palette for all eye colours. Wear shimmering taupe with matte vanilla shade to highlight the eye area or blend all three shades for a rich, smoky look. Three shades that play well together. Mineral Fusion Eye Shadow Trios take all the guesswork out of your colour game, with richly pigment...Fragile Eye Shadow Trio is the perfect everyday palette for all eye colours. Wear shimmering taupe with matte vanilla shade to highlight the eye area or blend all three shades for a rich, smoky look. Three shades that play well together. Mineral Fusion Eye Shadow Trios take all the guesswork out of your colour game, with richly pigmented coordinated hues that can be mixed & matched to perfect your look. The Fragile Eye Shadow Trio from Mineral Fusion includes a rich matte coffee, shimmering taupe and matte vanilla. Mineral Fusion makeup is a cruelty-free and is hypoallergenic, vegan and all gluten, talc, fragrance, paraben and phthalate free. [PRESSED POWDER]+ Earn 36 Reward PointsSale: $36.99
Reg.: $38.72 (Save $1.73)
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Create a smoky, sultry cat eye or a softer, subtle cat eye using the Sultry Eye Shadow Trio From Mineral Fusion. Take all the guesswork out of your colour game, with richly pigmented coordinated hues in deep matte charcoal, shimmering silver and matte cream. Each richly pigmented coordinated hue can be mixed & matched to perfect your l...Create a smoky, sultry cat eye or a softer, subtle cat eye using the Sultry Eye Shadow Trio From Mineral Fusion. Take all the guesswork out of your colour game, with richly pigmented coordinated hues in deep matte charcoal, shimmering silver and matte cream. Each richly pigmented coordinated hue can be mixed & matched to perfect your look. Made with a nourishing mix of aloe, white tea, and sea kelp that is delicate to the skin around your eyes. Mineral Fusion makeup is a cruelty-free and is hypoallergenic, vegan and all gluten, talc, fragrance, paraben and phthalate free. [PRESSED POWDER]+ Earn 36 Reward PointsSale: $36.99
Reg.: $38.72 (Save $1.73)
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NATURAL MINERAL COLOUR EYE SHADOW FROM PACIFICA Cruelty free and 100% vegan, Pacifica Pink Nudes Mineral Eye Shadow Palette leaves a bold, or soft colour without the clumps that can be left with other eye shadows. The soft, creaseless mineral colours of the Pink Nudes Mineral Eye Shadow Palette are: Nude, Even Nuder, Sentimental, Vapi...NATURAL MINERAL COLOUR EYE SHADOW FROM PACIFICA Cruelty free and 100% vegan, Pacifica Pink Nudes Mineral Eye Shadow Palette leaves a bold, or soft colour without the clumps that can be left with other eye shadows. The soft, creaseless mineral colours of the Pink Nudes Mineral Eye Shadow Palette are: Nude, Even Nuder, Sentimental, Vapid, Touched, Moonstruck, Rapture, Roused, Madly Deeply, Lightness of Being. Infused with moisturizing coconut oil, the Pink Nudes Eye Shadow Palette allows for multiple looks. Pacifica's products are always formulated without petroleum, carmine, FD&C colour, parabens, and other artificial ingredients. [EYE SHADOW]+ Earn 19 Reward PointsOur Price: $19.99In Stock -
Rich colour and silky pigments Mineral Fusion Eye Shadow in the shade buff offers a neutral shade to use as a base shadow or as a brow bone or inner corner highlight. Lightly dust from lid to brow to cover the entire eyelid. This will give your eyelids a smooth, even toned appearance and the neutral shade will complement any eye colour...Rich colour and silky pigments Mineral Fusion Eye Shadow in the shade buff offers a neutral shade to use as a base shadow or as a brow bone or inner corner highlight. Lightly dust from lid to brow to cover the entire eyelid. This will give your eyelids a smooth, even toned appearance and the neutral shade will complement any eye colour. Mineral Fusion Eye Shadows are made with Sea Kelp, Green Tea, and Vitamin C & E work together for age-defying antioxidant protection while Aloe Vera soothes and calms delicate eye skin. Mineral Fusion NEVER conducts animal testing, and never will, nor do we ask others to do so. [PRESSED POWDER]+ Earn 21 Reward PointsSale: $21.99
Reg.: $24.48 (Save $2.49)
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Stay true to hue! Mineral Fusion’s Eye Shadow Singles are one-pot-wonders of crease-resistant colour in vivid shades to enhance your eyes. The colour flash is a natural lavender hue that will make brown and hazel eyes pop. Sea Kelp, Green Tea, and Vitamin C & E work together for age-defying antioxidant protection while Aloe Vera soothe...Stay true to hue! Mineral Fusion’s Eye Shadow Singles are one-pot-wonders of crease-resistant colour in vivid shades to enhance your eyes. The colour flash is a natural lavender hue that will make brown and hazel eyes pop. Sea Kelp, Green Tea, and Vitamin C & E work together for age-defying antioxidant protection while Aloe Vera soothes and calms delicate eye skin. Mineral Fusion makeup is a cruelty-free brand that does not use any harsh chemicals or artificial fragrances in their cosmetics. [PRESSED POWDER]+ Earn 22 Reward PointsSale: $22.99
Reg.: $24.48 (Save $1.49)
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Botanical-infused rich mineral pigments create silky, blend-able colour. The shade Rare is a 100% vegan golden neutral hue that can be used by lightly dusting from lid or crease. Mineral Fusion’s Eye Shadow Singles are one-pot-wonders of crease-resistant colour in vivid shades to enhance your eyes. Sea Kelp, Green Tea, and Vitamin C & ...Botanical-infused rich mineral pigments create silky, blend-able colour. The shade Rare is a 100% vegan golden neutral hue that can be used by lightly dusting from lid or crease. Mineral Fusion’s Eye Shadow Singles are one-pot-wonders of crease-resistant colour in vivid shades to enhance your eyes. Sea Kelp, Green Tea, and Vitamin C & E work together for age-defying antioxidant protection while Aloe Vera soothes and calms delicate eye skin. Apply to lids with fingertips or our Mineral Fusion Eye Base Brush for a pop of colour that lasts. [PRESSED POWDER]+ Earn 22 Reward PointsSale: $22.99
Reg.: $24.48 (Save $1.49)
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Mineral Fusion Eye Shadows are botanical-infused rich mineral pigments that create silky, blend-able colour. The shade Raw is a matte espresso brown that can be worked into the crease of your eye look to create natural dimension, it can also be used to fill brows for brunettes. Mineral Fusion’s Eye Shadow Singles are one-pot-wonders of...Mineral Fusion Eye Shadows are botanical-infused rich mineral pigments that create silky, blend-able colour. The shade Raw is a matte espresso brown that can be worked into the crease of your eye look to create natural dimension, it can also be used to fill brows for brunettes. Mineral Fusion’s Eye Shadow Singles are one-pot-wonders of crease-resistant colour in vivid shades to enhance your eyes. Sea Kelp, Green Tea, and Vitamin C & E work together for age-defying antioxidant protection while Aloe Vera soothes and calms delicate eye skin. Bursting with age-defying antioxidant goodness! [PRESSED POWDER]+ Earn 22 Reward PointsSale: $22.99
Reg.: $24.48 (Save $1.49)
Out of Stock -
Bursting with age-defying antioxidant goodness Mineral Fusion Eyeshadows are created with Sea Kelp, Green Tea, and Vitamin C & E work together for age-defying antioxidant protection while Aloe Vera soothes and calms delicate eye skin. The shade Stone is a medium tone neutral brown that is the perfect neutral for any eye colour, it work...Bursting with age-defying antioxidant goodness Mineral Fusion Eyeshadows are created with Sea Kelp, Green Tea, and Vitamin C & E work together for age-defying antioxidant protection while Aloe Vera soothes and calms delicate eye skin. The shade Stone is a medium tone neutral brown that is the perfect neutral for any eye colour, it works as an all-over lid colour or a contour shade. These Mineral Fusion shadows are botanical-infused rich mineral pigments that create silky, blend-able colour. [PRESSED POWDER]+ Earn 22 Reward PointsSale: $22.99
Reg.: $24.48 (Save $1.49)
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The Eye Shadow Trio in Diversity will really make brown, green and hazel eyes pop with the hues in rich plum, shimmering pink and matte taupe. For a light, fresh look, use the lightest shade and apply from lid to eyebrow. For more of glamorous look, apply the lightest shade over the entire eyelid, and follow by applying the darkest sh...The Eye Shadow Trio in Diversity will really make brown, green and hazel eyes pop with the hues in rich plum, shimmering pink and matte taupe. For a light, fresh look, use the lightest shade and apply from lid to eyebrow. For more of glamorous look, apply the lightest shade over the entire eyelid, and follow by applying the darkest shade in the crease of the eye and blend well. If richly pigmented coordinated hues weren’t enough, Mineral Fusion has formulated this palette with a nourishing mix of aloe, white tea, and sea kelp that are delicate to the skin around your eyes. [PRESSED POWDER]+ Earn 36 Reward PointsSale: $36.99
Reg.: $38.72 (Save $1.73)
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Sweep Mineral Fusions bestselling Espresso Gold Eye Shadow Trio over lids to accentuate eyes and give them a little depth with these pretty, neutral, earthy hues in shimmering gold, matte beige and rich chocolate. Three shades that play well together. Mineral Fusion Eye Shadow Trios take all the guesswork out of your color game, with ...Sweep Mineral Fusions bestselling Espresso Gold Eye Shadow Trio over lids to accentuate eyes and give them a little depth with these pretty, neutral, earthy hues in shimmering gold, matte beige and rich chocolate. Three shades that play well together. Mineral Fusion Eye Shadow Trios take all the guesswork out of your color game, with richly pigmented coordinated hues that can be mixed & matched to perfect your look. Even better this Eye Shadow Trio uses a nourishing mix of aloe, white tea, and sea kelp to show the delicate skin around your eyes some love. [PRESSED POWDER]+ Earn 36 Reward PointsSale: $36.99
Reg.: $38.72 (Save $1.73)
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Jaded Eye Shadow Trio's deep greens with hints of shimmer look great no matter your eye colour and the fresh, earthy colours can be worn during any season. This Mineral Fusion Eye Shadow Trio includes richly pigmented shades of emerald shimmer, sage green and matte cream. Three shades that play well together. Mineral Fusion Eye Shadow ...Jaded Eye Shadow Trio's deep greens with hints of shimmer look great no matter your eye colour and the fresh, earthy colours can be worn during any season. This Mineral Fusion Eye Shadow Trio includes richly pigmented shades of emerald shimmer, sage green and matte cream. Three shades that play well together. Mineral Fusion Eye Shadow Trios take all the guesswork out of your colour game, with richly pigmented coordinated hues that can be mixed & matched to perfect your look. Mineral Fusion makeup is a cruelty-free brand that does not use any harsh chemicals or artificial fragrances in their cosmetics. [PRESSED POWDER]+ Earn 36 Reward PointsSale: $36.99
Reg.: $38.72 (Save $1.73)
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Keep the sparkle in your eye with Riviera Eye Shadow Trio from Mineral Fusion! This Trio includes long-lasting pigmented colours of teal shimmer with hints of gold, sand shimmer and a matte taupe. For a light, fresh look, use the lightest shade and apply from lid to eyebrow. For more of glamorous look, apply the lightest shade over th...Keep the sparkle in your eye with Riviera Eye Shadow Trio from Mineral Fusion! This Trio includes long-lasting pigmented colours of teal shimmer with hints of gold, sand shimmer and a matte taupe. For a light, fresh look, use the lightest shade and apply from lid to eyebrow. For more of glamorous look, apply the lightest shade over the entire eyelid, and follow by applying the darkest shade in the crease of the eye and blend well. Formulated by Mineral Fusion with a nourishing mix of aloe, white tea, and sea kelp that, a delicate formula for those with sensitive eyes. [PRESSED POWDER]+ Earn 36 Reward PointsSale: $36.99
Reg.: $38.72 (Save $1.73)
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The Rose Gold Trio gives your everyday makeup a soft, romantic look. The combination of matte pink, rose gold shimmer, and dark brown matte, create a fresh natural look with a hint of colour. The application of mineral makeup is different than traditional makeup. Since Mineral Fusion contains no talc (filler), you actually need less pr...The Rose Gold Trio gives your everyday makeup a soft, romantic look. The combination of matte pink, rose gold shimmer, and dark brown matte, create a fresh natural look with a hint of colour. The application of mineral makeup is different than traditional makeup. Since Mineral Fusion contains no talc (filler), you actually need less product on the brush to see more product on the skin. For a light, fresh look, use the lightest shade and apply from lid to eyebrow. For more of glamorous look, apply the lightest shade over the entire eyelid, and follow by applying the darkest shade in the crease of the eye and blend well. [PRESSED POWDER]+ Earn 36 Reward PointsSale: $36.99
Reg.: $38.72 (Save $1.73)
Out of Stock
Discovering The Many Benefits Of Natural Eyeshadow
Eyeshadow stands as a quintessential component in any makeup enthusiast's arsenal. Unlike other forms of eye makeup, such as eyeliner or mascara, eyeshadow offers a broad spectrum of colours, textures and formulas, including natural eyeshadow, allowing for endless creative possibilities.
One of the most significant distinctions between eyeshadow and other eye makeup is its versatility. While eyeliner and mascara primarily serve to accentuate specific features or create definition, eyeshadow serves as a canvas, offering the freedom to experiment with an array of hues, finishes, and techniques. Whether aiming for a subtle, natural look or a bold, dramatic statement, eyeshadow empowers you to express your unique style and personality.
Moreover, eyeshadow provides the opportunity to play with dimension and depth, effortlessly transforming the shape and appearance of the eyes. Through strategic placement and blending, one can create illusions of larger, more lifted eyes or add intensity and allure to a gaze. The possibilities extend beyond mere colour application, encompassing techniques such as cut creases, smokey eyes, and halo effects, each offering its distinctive allure.
Natural Eyeshadow vs Conventional Eyeshadow
Most conventional eyeshadows contain chemical ingredients, some of which have been demonstrated to pose a risk (or risks) to human health. Some of these include:
- Parabens: These are preservatives used to prevent microbial growth in cosmetics. However, they are known endocrine disruptors and have been linked to reproductive issues and an increased risk of breast cancer.
- Phthalates: Phthalates increase the flexibility and durability of plastics, including those used in cosmetic packaging. They are also found in fragrances and can disrupt hormone function, potentially leading to reproductive and developmental issues.
- Talc: Talc is a mineral used in many cosmetics, including eyeshadows, to absorb moisture and provide a smooth finish. However, talc can be contaminated with asbestos fibres, which are known carcinogens, and can cause respiratory issues when inhaled.
- Formaldehyde: Formaldehyde and formaldehyde-releasing preservatives are used in a lot of conventional cosmetics as antimicrobial agents. However, they can cause skin irritation and allergic reactions, and long-term exposure has been linked to an increased risk of cancer.
- Heavy metals: Certain eyeshadows contain heavy metals such as lead, mercury, arsenic, and cadmium as contaminants or intentionally added pigments. These metals can accumulate in the body over time and cause a range of health issues, including neurological damage, organ toxicity, and developmental delays.
- Synthetic fragrances: Synthetic fragrances are often used to add scent to cosmetics. However, they can contain numerous chemicals, including phthalates and other potential allergens, which can cause skin irritation and allergic reactions.
The dangers associated with the harmful ingredients in eyeshadows can vary depending on factors such as the level of exposure, individual sensitivity, and frequency of use. However, risks include skin irritation, allergic reactions, hormone disruption, reproductive and developmental issues, respiratory problems, and an increased risk of cancer. Given this reality, consumers must read ingredient labels carefully and choose products formulated with safe and natural ingredients.
Natural Eyeshadow Alternatives
Fortunately, the rise of natural eyeshadows offers hope for those seeking safer alternatives without compromising on performance or pigmentation. Natural eyeshadows eschew harmful chemicals in favour of nourishing, skin-friendly ingredients derived from nature. Ingredients such as mineral pigments, botanical extracts, and nourishing oils take center stage, providing vibrant colour payoff and luxurious textures without the toxic chemicals present in conventional formulations.
Some common ingredients found in natural eyeshadows include:
- Mineral pigments: Natural eyeshadows often contain mineral-based pigments such as iron oxides, mica, titanium dioxide, and ultramarines to provide a safe, natural, and vibrant colour.
- Plant-based oils and waxes: Ingredients like coconut oil, jojoba oil, shea butter, and cocoa butter provide moisture and help the eyeshadow adhere to the skin.
- Botanical extracts: Natural eyeshadows may include extracts from plants such as chamomile, green tea, aloe vera, and lavender for their soothing and nourishing properties.
- Natural preservatives: Ingredients like tocopherol (vitamin E) and rosemary extract are used as natural preservatives to prolong the shelf life of the product.
- Natural thickeners and binders: Ingredients like beeswax and tapioca starch may be used to provide texture and hold the eyeshadow together.
- Essential oils: Some natural eyeshadows use essential oils for fragrance and additional skincare benefits, although they are usually used sparingly due to potential skin sensitivities.
Shopping Tips For Finding Quality Natural Makeup Brands
When using any eye makeup, it's important to consider potential side effects or cautions, although natural makeup has far less potential to cause side effects than synthetic products. Common concerns include allergic reactions to ingredients like nuts or fruits, eye irritation from powdered forms, contamination risks, shelf life, individual ingredient sensitivities, and ethical considerations regarding cruelty-free or vegan claims.
To mitigate risks, check ingredient lists, perform patch tests, use clean applicators, adhere to expiration dates, store properly, and monitor skin reactions.
Some of the most reputable natural makeup brands include Anne-Marie Borlind, Burt’s Bees, Mineral Fusion, and Pacifica.
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