Mascara
Natural Mascara: The Healthier Makeup Choice
Mascara is derived from the Italian word "maschera," meaning mask or stain. It is the magical wand of makeup and can transform one's eyes into captivating works of art. With a simple swipe, lashes are lengthened, volumized, and defined, accentuating the windows to the soul. Read more >-
All the curl, none of the work! Save yourself a step: Mineral Fusion’s Curling Mascara lifts and separates your lashes for that naturally curled wow factor, no lash curler necessary. Lightweight yet richly pigmented, with a super nourishing complex of Candelilla Wax, Aloe, White Tea and Pomegranate. Enjoy the maximum curling power with...All the curl, none of the work! Save yourself a step: Mineral Fusion’s Curling Mascara lifts and separates your lashes for that naturally curled wow factor, no lash curler necessary. Lightweight yet richly pigmented, with a super nourishing complex of Candelilla Wax, Aloe, White Tea and Pomegranate. Enjoy the maximum curling power with richly pigmented mineral colour in Mineral Fusion Curling Mascara that is non-irritating thanks to soothing botanicals. This Gravity Black Curling Mascara delivers more than good looks! [MASCARA]+ Earn 24 Reward PointsSale: $24.48
Reg.: $25.99 (Save $1.51)
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This Volumizing Mascara from Mineral Fusion comes in Midnight Blue, not only will this hue draw attention to your eyes, but it'll also brighten the whites of your eyes to make you look more awake and alert. To wake up eyes and polish your look, sweep Volumizing Mascara onto your lashes. Mineral Fusion hypo-allergenic formula boosts vol...This Volumizing Mascara from Mineral Fusion comes in Midnight Blue, not only will this hue draw attention to your eyes, but it'll also brighten the whites of your eyes to make you look more awake and alert. To wake up eyes and polish your look, sweep Volumizing Mascara onto your lashes. Mineral Fusion hypo-allergenic formula boosts volume with a full-bristle brush that coats every lash with richly-pigmented colour. Formulated with botanicals like White Tea and Aloe that nourish and condition for healthy, eye-catching lashes. [MASCARA]+ Earn 24 Reward PointsSale: $24.48
Reg.: $25.99 (Save $1.51)
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WATER-RESISTANT & LONG WEARING SUPER LUSH MASCARA 100% vegan and cruelty-free, Pacifica Aquarian Gaze Water-Resistant Long Lash Mineral Mascara creates luscious silky lashes and insane length. The soft, creaseless mineral colour “Abyss” of the Aquarian Gaze Water-Resistant Mineral Mascara is infused with moisturizing c...WATER-RESISTANT & LONG WEARING SUPER LUSH MASCARA 100% vegan and cruelty-free, Pacifica Aquarian Gaze Water-Resistant Long Lash Mineral Mascara creates luscious silky lashes and insane length. The soft, creaseless mineral colour “Abyss” of the Aquarian Gaze Water-Resistant Mineral Mascara is infused with moisturizing coconut oil, kelp and Vitamin B for healthier – stronger lashes. Pacifica's products are always formulated without petroleum, carmine, FD&C colour, parabens, and other artificial ingredients. Sweep on one coat using their amazing lengthening brush vegan brush for a more natural look, or layer several coats for a bold voluminous night out on the town. [LIQUID]+ Earn 15 Reward PointsSale: $15.99
Reg.: $17.99 (Save $2.00)
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Burt's Bees 100% natural Nourishing Mascara helps to add length and define lashes. Made with Jojoba Oil and Glycerin Nourishing Mascara is gentle enough for your delicate eye area to give you longer, healthy looking lashes instantly. Nourishing Mascara has been proven to be safe for sensitive eyes and contact lens wearers, and is formu...Burt's Bees 100% natural Nourishing Mascara helps to add length and define lashes. Made with Jojoba Oil and Glycerin Nourishing Mascara is gentle enough for your delicate eye area to give you longer, healthy looking lashes instantly. Nourishing Mascara has been proven to be safe for sensitive eyes and contact lens wearers, and is formulated without parabens, phthalates, SLS, petrolatum or synthetic fragrances. [MAKE UP] *For distribution in Canada only.+ Earn 11 Reward PointsSale: $11.19
Reg.: $13.99 (Save $2.80)
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Burt's Bees 100% natural Nourishing Mascara helps to add length and define lashes. Made with Jojoba Oil and Glycerin Nourishing Mascara is gentle enough for your delicate eye area to give you longer, healthy looking lashes instantly. Nourishing Mascara has been proven to be safe for sensitive eyes and contact lens wearers, and is formu...Burt's Bees 100% natural Nourishing Mascara helps to add length and define lashes. Made with Jojoba Oil and Glycerin Nourishing Mascara is gentle enough for your delicate eye area to give you longer, healthy looking lashes instantly. Nourishing Mascara has been proven to be safe for sensitive eyes and contact lens wearers, and is formulated without parabens, phthalates, SLS, petrolatum or synthetic fragrances. [MAKE-UP] *For distribution in Canada only.+ Earn 11 Reward PointsSale: $11.19
Reg.: $13.99 (Save $2.80)
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Put those lashes on display! Mineral Fusion Lengthening Mascara in Graphite Black coats each and every lash without flaking, caking, or clumping for maximum length with minimal effort. It’s more than meets the eye with this mascara, luxurious botanicals nourish and condition to promote max lash health and vitality. The thinner, spirale...Put those lashes on display! Mineral Fusion Lengthening Mascara in Graphite Black coats each and every lash without flaking, caking, or clumping for maximum length with minimal effort. It’s more than meets the eye with this mascara, luxurious botanicals nourish and condition to promote max lash health and vitality. The thinner, spiraled brush will give a more precise application, while smoothly darkening, defining, and lengthening lashes. This is the perfect mascara to top off a great cat-eye, using the controlled brush to wing the outer edges of your lashes. [MASCARA]+ Earn 24 Reward PointsSale: $24.48
Reg.: $25.99 (Save $1.51)
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Take your lashes to great lengths with Mineral Fusion Lengthening Mascara in the shade Rock Brown. Enjoy fuller, longer lashes that are anything but false – this Lengthening Mascara will accentuate your lashes naturally! Mineral Fusion Lengthening Mascara coats each and every lash without flaking, caking, or clumping with its spiraled ...Take your lashes to great lengths with Mineral Fusion Lengthening Mascara in the shade Rock Brown. Enjoy fuller, longer lashes that are anything but false – this Lengthening Mascara will accentuate your lashes naturally! Mineral Fusion Lengthening Mascara coats each and every lash without flaking, caking, or clumping with its spiraled brush for maximum length with minimal effort. Simply sweep Lengthening Mascara from base to tip to expertly define and enhance your natural lashes. For a more dramatic look, apply a second coat to lashes. [MASCARA]+ Earn 24 Reward PointsSale: $24.48
Reg.: $25.99 (Save $1.51)
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The fullest, lushest look! Mineral Fusion Volumizing Mascara gives your lashes that all-natural wow factor you crave. Kiss flaking, caking, and smudging, goodbye. This natural looking chestnut brown will compliment you everyday eye look. Packed with luxurious botanicals like White Tea and Aloe that nourish and condition for healthy, ey...The fullest, lushest look! Mineral Fusion Volumizing Mascara gives your lashes that all-natural wow factor you crave. Kiss flaking, caking, and smudging, goodbye. This natural looking chestnut brown will compliment you everyday eye look. Packed with luxurious botanicals like White Tea and Aloe that nourish and condition for healthy, eye-catching lashes. The oversized, full-bristle brush will give your lashes the natural volume and thickness you are looking for. [MASCARA]+ Earn 24 Reward PointsSale: $24.48
Reg.: $25.99 (Save $1.51)
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For voluminous lashes look no further! The oversized, full-bristle brush will give your lashes the natural volume and thickness you are looking for. Mineral Fusion Volumizing Mascara gives your lashes that all-natural wow factor you crave in Jet Black. Kiss flaking, caking, and smudging, goodbye. This mascara is made with luxurious bot...For voluminous lashes look no further! The oversized, full-bristle brush will give your lashes the natural volume and thickness you are looking for. Mineral Fusion Volumizing Mascara gives your lashes that all-natural wow factor you crave in Jet Black. Kiss flaking, caking, and smudging, goodbye. This mascara is made with luxurious botanicals like White Tea and Aloe that nourish and condition for healthy, eye-catching lashes. Hypo-allergenic formula. [MASCARA]+ Earn 24 Reward PointsSale: $24.48
Reg.: $25.99 (Save $1.51)
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More than good looks: this waterproof mascara nourishes lashes for naturally healthy fullness in Cliff Dark Brown colour. Mineral Fusion’s Waterproof Mascara defines your lashes with richly pigmented hues that last all day long thanks to natural waxes that naturally repel water. Ultra-nourishing Argan Oil, Aloe, and Panthenol are easy ...More than good looks: this waterproof mascara nourishes lashes for naturally healthy fullness in Cliff Dark Brown colour. Mineral Fusion’s Waterproof Mascara defines your lashes with richly pigmented hues that last all day long thanks to natural waxes that naturally repel water. Ultra-nourishing Argan Oil, Aloe, and Panthenol are easy on the eyes and lashes, plus condition them over time. Smear-resistant, smudge-resistant, romcom-resistant. Non-irritating thanks to soothing botanicals. [MASCARA]+ Earn 24 Reward PointsSale: $24.48
Reg.: $25.99 (Save $1.51)
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Water-repelling wow factor for your eyes. Mineral Fusion’s Waterproof Mascara in Cocoa Brown defines your lashes with richly pigmented hues that last all day long thanks to natural waxes that naturally repel water. Ultra-nourishing Argan Oil, Aloe, and Panthenol are easy on the eyes and lashes, plus condition them over time. Smear-resi...Water-repelling wow factor for your eyes. Mineral Fusion’s Waterproof Mascara in Cocoa Brown defines your lashes with richly pigmented hues that last all day long thanks to natural waxes that naturally repel water. Ultra-nourishing Argan Oil, Aloe, and Panthenol are easy on the eyes and lashes, plus condition them over time. Smear-resistant, smudge-resistant, romcom-resistant. Providing you with maximum waterproof staying power with richly pigmented mineral colour that is non-irritating thanks to soothing botanicals. [MASCARA]+ Earn 24 Reward PointsSale: $24.48
Reg.: $25.99 (Save $1.51)
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Mineral Fusion Waterproof Mascara is ideal for those occasions (or climates) that require a guard against moisture. If you think you might tear up as your sister walks down the aisle, or if you're living in a hot, sticky city waterproof mascara will be your best bet. Carnauba wax and Beeswax naturally repel water, giving lashes long-we...Mineral Fusion Waterproof Mascara is ideal for those occasions (or climates) that require a guard against moisture. If you think you might tear up as your sister walks down the aisle, or if you're living in a hot, sticky city waterproof mascara will be your best bet. Carnauba wax and Beeswax naturally repel water, giving lashes long-wearing, waterproof definition. This mascara provides maximum waterproof staying power with richly pigmented mineral Raven Black. Created by Mineral Fusion with ultra-nourishing Argan Oil, Aloe, and Panthenol are easy on the eyes and lashes, plus condition them over time. Smear-resistant, smudge-resistant, romcom-resistant. [MASCARA]+ Earn 24 Reward PointsSale: $24.48
Reg.: $25.99 (Save $1.51)
Out of Stock
Unveiling Natural Mascara for a Safer and Sustainable Makeup Routine
Mascara is derived from the Italian word "maschera," meaning mask or stain. It is the magical wand of makeup and can transform one's eyes into captivating works of art. With a simple swipe, lashes are lengthened, volumized, and defined, accentuating the windows to the soul. Mascara has gone through many transformations over the years including natural mascara formulas that are gentler on the eyes.
The history of mascara dates back thousands of years, with its origins rooted in a wide range of ancient civilizations such as Egypt and Mesopotamia. Egyptians, in particular, used kohl, a substance made from minerals like lead, copper, and ash, to darken their lashes and eyebrows. This practice served cosmetic and practical purposes, as it was believed to ward off evil spirits and protect the eyes from the sun's glare.
Today, mascara is a staple cosmetic product for many people around the world. It is available in a variety of formulas, colours, and brush types to suit different preferences and needs. Behind the cosmetic charm of mascara, however, lies concerns about the safety of the ingredients found in many conventional brands.
Exploring The Differences Between Conventional and Natural Mascara Varieties
While mascara is celebrated for its transformative abilities, conventional formulas often harbour a dark secret: very, very, VERY toxic chemicals. Indeed, many conventional mascara brands contain a cocktail of harmful ingredients such as butylparaben, ethylparaben, propylparaben, thimerosal, synthetic dyes, coal tar dyes, aluminum powder, retinyl acetate, formaldehyde, imidazolidinyl urea, and more. Not a particularly appealing list of ingredients by any stretch of the imagination.
Prolonged exposure to these substances has been linked to allergic reactions, irritation, lash loss, eyelid inflammation, and more.
The eyes, being one of the most sensitive areas of the body, are particularly vulnerable to these chemicals. Frequent use of conventional mascara can exacerbate the risks, as the product comes into close contact with the delicate eye tissue.
Clean & Natural Mascara Options
In response to growing apprehensions surrounding conventional mascara, natural alternatives have emerged as a far safer choice for consumers. Natural mascaras are formulated with plant-based ingredients, eschewing synthetic chemicals in favour of botanical extracts, waxes, and oils.
By harnessing the power of nature, these formulations offer a gentler approach to eye enhancement without compromising performance or your vision. Moreover, natural mascaras provide the same benefits of lengthening, volumizing, and defining lashes while minimizing the risk of irritation and adverse reactions.
Why is Natural Mascara a Safer Choice?
The decision to opt for natural mascara extends beyond cosmetic preferences; it's a commitment to prioritizing the health and well-being of both oneself and the environment. Here's why natural mascara stands out as a better alternative:
Gentle Formulas: Natural mascaras are free from harsh chemicals and synthetic dyes, making them suitable for sensitive eyes and those prone to irritation.
Non-Toxic Ingredients: Plant-based ingredients like beeswax, carnauba wax, and botanical oils nourish and condition lashes without compromising efficacy.
Reduced Environmental Impact: Natural mascaras often utilize sustainable sourcing and eco-friendly packaging, minimizing the environmental footprint associated with conventional counterparts.
Cruelty-Free Practices: Many natural mascara brands adhere to cruelty-free principles, ensuring that products are not tested on animals—a stance aligned with ethical consumerism.
In essence, natural mascara offers a holistic approach to eye enhancement, marrying beauty with safety and sustainability.
Shopping Tips For Buying Quality Natural Makeup
If you're new to natural makeup and mascara, you'll be happy to know that many brands are available in fine health food stores and reputable online supplement retailers like National Nutrition. One of the best brands for quality and performance is Mineral Fusion, a cosmetic brand known for producing mineral-based makeup formulated with 100% natural ingredients and free from harsh chemicals. Their mascara is no exception.
Indeed, Mineral Fusion mascara is designed to provide volume, length, and definition to lashes while nourishing them with gentle and beneficial ingredients. Some key features of Mineral Fusion mascara include:
- Mineral-based: Mineral Fusion mascaras contain minerals such as iron oxides and mica, which provide pigment and shimmer without synthetic dyes or harmful chemicals.
- Nourishing ingredients: Mineral Fusion mascaras contain nourishing ingredients such as vitamin E, jojoba oil, and chamomile extract, which help to condition and strengthen lashes.
- Hypoallergenic and gentle: Mineral Fusion mascaras are formulated to be hypoallergenic and gentle, making them suitable for sensitive eyes and contact lens wearers.
- Long-wearing: Mineral Fusion mascaras are designed to be long-wearing, providing all-day coverage without smudging or flaking.
- Cruelty-free and vegan: Mineral Fusion is committed to producing cruelty-free and vegan products, so you can feel good about using their mascara knowing that it hasn't been tested on animals and doesn't contain animal-derived ingredients.
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