Eyes
Understanding The Advantages of Natural Eye Makeup
Few things wield as much transformative power as eye makeup. From ancient civilizations to modern beauty trends, the allure of accentuating the eyes has captivated humans for centuries. However, beyond its aesthetic appeal, the story of eye makeup is also intertwined with a deeper narrative involving the choice of ingredients used in conventional makeup. Read more >-
Rich colour and silky pigments Mineral Fusion Eye Shadow in the shade buff offers a neutral shade to use as a base shadow or as a brow bone or inner corner highlight. Lightly dust from lid to brow to cover the entire eyelid. This will give your eyelids a smooth, even toned appearance and the neutral shade will complement any eye colour...Rich colour and silky pigments Mineral Fusion Eye Shadow in the shade buff offers a neutral shade to use as a base shadow or as a brow bone or inner corner highlight. Lightly dust from lid to brow to cover the entire eyelid. This will give your eyelids a smooth, even toned appearance and the neutral shade will complement any eye colour. Mineral Fusion Eye Shadows are made with Sea Kelp, Green Tea, and Vitamin C & E work together for age-defying antioxidant protection while Aloe Vera soothes and calms delicate eye skin. Mineral Fusion NEVER conducts animal testing, and never will, nor do we ask others to do so. [PRESSED POWDER]+ Earn 21 Reward Points
Sale: $21.99
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The Eye Shadow Prism from Mineral Fusion is a 100% vegan neutral cream matte colour that can be used as a base shadow or as a brow bone or inner corner highlight. Lightly dust from lid to brow to cover the entire eyelid. This will give your eyelids a smooth, even toned appearance and the neutral shade will complement any eye colour. Th...The Eye Shadow Prism from Mineral Fusion is a 100% vegan neutral cream matte colour that can be used as a base shadow or as a brow bone or inner corner highlight. Lightly dust from lid to brow to cover the entire eyelid. This will give your eyelids a smooth, even toned appearance and the neutral shade will complement any eye colour. The application of mineral makeup is different than traditional makeup. Since Mineral Fusion contains no talc (filler), you actually need less product on the brush to see more product on the skin. Mineral Fusion Eye Shadows are made with Sea Kelp, Green Tea, and Vitamin C & E work together for age-defying antioxidant protection while Aloe Vera soothes and calms delicate eye skin. Bursting with age-defying antioxidant goodness! [PRESSED POWDER]+ Earn 22 Reward Points
Sale: $22.99
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Botanical-infused rich mineral pigments create silky, blend-able colour. The shade Rare is a 100% vegan golden neutral hue that can be used by lightly dusting from lid or crease. Mineral Fusion’s Eye Shadow Singles are one-pot-wonders of crease-resistant colour in vivid shades to enhance your eyes. Sea Kelp, Green Tea, and Vitamin C & ...Botanical-infused rich mineral pigments create silky, blend-able colour. The shade Rare is a 100% vegan golden neutral hue that can be used by lightly dusting from lid or crease. Mineral Fusion’s Eye Shadow Singles are one-pot-wonders of crease-resistant colour in vivid shades to enhance your eyes. Sea Kelp, Green Tea, and Vitamin C & E work together for age-defying antioxidant protection while Aloe Vera soothes and calms delicate eye skin. Apply to lids with fingertips or our Mineral Fusion Eye Base Brush for a pop of colour that lasts. [PRESSED POWDER]+ Earn 22 Reward Points
Sale: $22.99
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Long lasting rich and pigmented colour! This Mineral Fusion Eye Shadow Trio in the shade Density offers a deep matte plum, shimmering taupe and matte cream. Mineral Fusion Eye Shadow Trios take all the guesswork out of your colour game, with richly pigmented coordinated hues that can be mixed & matched to perfect your look. Even better...Long lasting rich and pigmented colour! This Mineral Fusion Eye Shadow Trio in the shade Density offers a deep matte plum, shimmering taupe and matte cream. Mineral Fusion Eye Shadow Trios take all the guesswork out of your colour game, with richly pigmented coordinated hues that can be mixed & matched to perfect your look. Even better is that Mineral Fusion created these trios with a nourishing mix of aloe, white tea, and sea kelp to show the delicate skin around your eyes some love. [PRESSED POWDER]+ Earn 36 Reward Points
Sale: $36.99
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Fragile Eye Shadow Trio is the perfect everyday palette for all eye colours. Wear shimmering taupe with matte vanilla shade to highlight the eye area or blend all three shades for a rich, smoky look. Three shades that play well together. Mineral Fusion Eye Shadow Trios take all the guesswork out of your colour game, with richly pigment...Fragile Eye Shadow Trio is the perfect everyday palette for all eye colours. Wear shimmering taupe with matte vanilla shade to highlight the eye area or blend all three shades for a rich, smoky look. Three shades that play well together. Mineral Fusion Eye Shadow Trios take all the guesswork out of your colour game, with richly pigmented coordinated hues that can be mixed & matched to perfect your look. The Fragile Eye Shadow Trio from Mineral Fusion includes a rich matte coffee, shimmering taupe and matte vanilla. Mineral Fusion makeup is a cruelty-free and is hypoallergenic, vegan and all gluten, talc, fragrance, paraben and phthalate free. [PRESSED POWDER]+ Earn 36 Reward Points
Sale: $36.99
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Create a smoky, sultry cat eye or a softer, subtle cat eye using the Sultry Eye Shadow Trio From Mineral Fusion. Take all the guesswork out of your colour game, with richly pigmented coordinated hues in deep matte charcoal, shimmering silver and matte cream. Each richly pigmented coordinated hue can be mixed & matched to perfect your l...Create a smoky, sultry cat eye or a softer, subtle cat eye using the Sultry Eye Shadow Trio From Mineral Fusion. Take all the guesswork out of your colour game, with richly pigmented coordinated hues in deep matte charcoal, shimmering silver and matte cream. Each richly pigmented coordinated hue can be mixed & matched to perfect your look. Made with a nourishing mix of aloe, white tea, and sea kelp that is delicate to the skin around your eyes. Mineral Fusion makeup is a cruelty-free and is hypoallergenic, vegan and all gluten, talc, fragrance, paraben and phthalate free. [PRESSED POWDER]+ Earn 36 Reward Points
Sale: $36.99
Reg.: $38.72 (Save $1.73)
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All the curl, none of the work! Save yourself a step: Mineral Fusion’s Curling Mascara lifts and separates your lashes for that naturally curled wow factor, no lash curler necessary. Lightweight yet richly pigmented, with a super nourishing complex of Candelilla Wax, Aloe, White Tea and Pomegranate. Enjoy the maximum curling power with...All the curl, none of the work! Save yourself a step: Mineral Fusion’s Curling Mascara lifts and separates your lashes for that naturally curled wow factor, no lash curler necessary. Lightweight yet richly pigmented, with a super nourishing complex of Candelilla Wax, Aloe, White Tea and Pomegranate. Enjoy the maximum curling power with richly pigmented mineral colour in Mineral Fusion Curling Mascara that is non-irritating thanks to soothing botanicals. This Gravity Black Curling Mascara delivers more than good looks! [MASCARA]+ Earn 24 Reward Points
Sale: $24.48
Reg.: $25.99 (Save $1.51)
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Put those lashes on display! Mineral Fusion Lengthening Mascara in Graphite Black coats each and every lash without flaking, caking, or clumping for maximum length with minimal effort. It’s more than meets the eye with this mascara, luxurious botanicals nourish and condition to promote max lash health and vitality. The thinner, spirale...Put those lashes on display! Mineral Fusion Lengthening Mascara in Graphite Black coats each and every lash without flaking, caking, or clumping for maximum length with minimal effort. It’s more than meets the eye with this mascara, luxurious botanicals nourish and condition to promote max lash health and vitality. The thinner, spiraled brush will give a more precise application, while smoothly darkening, defining, and lengthening lashes. This is the perfect mascara to top off a great cat-eye, using the controlled brush to wing the outer edges of your lashes. [MASCARA]+ Earn 24 Reward Points
Sale: $24.48
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This Volumizing Mascara from Mineral Fusion comes in Midnight Blue, not only will this hue draw attention to your eyes, but it'll also brighten the whites of your eyes to make you look more awake and alert. To wake up eyes and polish your look, sweep Volumizing Mascara onto your lashes. Mineral Fusion hypo-allergenic formula boosts vol...This Volumizing Mascara from Mineral Fusion comes in Midnight Blue, not only will this hue draw attention to your eyes, but it'll also brighten the whites of your eyes to make you look more awake and alert. To wake up eyes and polish your look, sweep Volumizing Mascara onto your lashes. Mineral Fusion hypo-allergenic formula boosts volume with a full-bristle brush that coats every lash with richly-pigmented colour. Formulated with botanicals like White Tea and Aloe that nourish and condition for healthy, eye-catching lashes. [MASCARA]+ Earn 24 Reward Points
Sale: $24.48
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Drama you can see in a Liquid Black Ebony Evelina from Mineral Fusion. Flick on this Mineral Liquid Eyeliner to go full-on glam or low-key luxe thanks to a precision-tip felt applicator and rich mineral colour. Using our Liquid Eyeliner in Ebony, start from the inner eye moving toward the outer eye and apply as close to the lash line a...Drama you can see in a Liquid Black Ebony Evelina from Mineral Fusion. Flick on this Mineral Liquid Eyeliner to go full-on glam or low-key luxe thanks to a precision-tip felt applicator and rich mineral colour. Using our Liquid Eyeliner in Ebony, start from the inner eye moving toward the outer eye and apply as close to the lash line as possible using our precise felt tip applicator. For a thin, defined line line use the tip and for a thick, bold line use the side of the applicator. Made with soothing, non-irritating formula that is super gentle on your delicate eye area. [LIQUID EYELINER]+ Earn 22 Reward Points
Sale: $22.99
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The brows are the frame to your face and any polished makeup look. Dual ends make this the perfect all-in-one brow tool. The thin spoolie is ideal for shaping and blending colour for a more natural look. Velvety, glide-on mineral pigments provide buildable, long-lasting natural colour. The Mineral Fusion Retractable Eyebrow Pencil make...The brows are the frame to your face and any polished makeup look. Dual ends make this the perfect all-in-one brow tool. The thin spoolie is ideal for shaping and blending colour for a more natural look. Velvety, glide-on mineral pigments provide buildable, long-lasting natural colour. The Mineral Fusion Retractable Eyebrow Pencil makes it easy to shape, fill, and define for natural-looking eyebrows. Mineral Fusion NEVER conducts animal testing, and never will, nor do we ask others to do so. [RETRACTABLE PENCIL]+ Earn 24 Reward Points
Sale: $24.48
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Complete your make-up by using the other end of the Retractable Brow Pencil, fill in and define your brows to frame your pretty face! Ta-Da! The Mineral Fusion Retractable Eyebrow Pencil makes it easy to shape, fill, and define for natural-looking eyebrows. Dual ends make this the perfect all-in-one brow tool. The thin spoolie is ideal...Complete your make-up by using the other end of the Retractable Brow Pencil, fill in and define your brows to frame your pretty face! Ta-Da! The Mineral Fusion Retractable Eyebrow Pencil makes it easy to shape, fill, and define for natural-looking eyebrows. Dual ends make this the perfect all-in-one brow tool. The thin spoolie is ideal for shaping and blending colour for a more natural look. Velvety, glide-on mineral pigments provide buildable, long-lasting natural colour. Mineral Fusion is a hypo-allergenic and cruelty-free natural brand you can trust. [RETRACTABLE PENCIL]+ Earn 24 Reward Points
Sale: $24.48
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Perfect eyebrows are easier than ever using this convenient retractable brow pencil from Mineral Fusion in Dark Brown. The Mineral Fusion Retractable Eyebrow Pencil makes it easy to shape, fill, and define for natural-looking eyebrows. Dual ends make this the perfect all-in-one brow tool. The thin spoolie is ideal for shaping and blend...Perfect eyebrows are easier than ever using this convenient retractable brow pencil from Mineral Fusion in Dark Brown. The Mineral Fusion Retractable Eyebrow Pencil makes it easy to shape, fill, and define for natural-looking eyebrows. Dual ends make this the perfect all-in-one brow tool. The thin spoolie is ideal for shaping and blending colour for a more natural look. Velvety, glide-on mineral pigments provide buildable, long-lasting natural colour. This formula is infused with botanicals and is hypoallergenic, vegan and all gluten, talc, fragrance, paraben and phthalate free. [RETRACTABLE PENCIL]+ Earn 24 Reward Points
Sale: $24.48
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NATURAL MINERAL COLOUR EYE SHADOW FROM PACIFICA Cruelty free and 100% vegan, Pacifica Pink Nudes Mineral Eye Shadow Palette leaves a bold, or soft colour without the clumps that can be left with other eye shadows. The soft, creaseless mineral colours of the Pink Nudes Mineral Eye Shadow Palette are: Nude, Even Nuder, Sentimental, Vapi...NATURAL MINERAL COLOUR EYE SHADOW FROM PACIFICA Cruelty free and 100% vegan, Pacifica Pink Nudes Mineral Eye Shadow Palette leaves a bold, or soft colour without the clumps that can be left with other eye shadows. The soft, creaseless mineral colours of the Pink Nudes Mineral Eye Shadow Palette are: Nude, Even Nuder, Sentimental, Vapid, Touched, Moonstruck, Rapture, Roused, Madly Deeply, Lightness of Being. Infused with moisturizing coconut oil, the Pink Nudes Eye Shadow Palette allows for multiple looks. Pacifica's products are always formulated without petroleum, carmine, FD&C colour, parabens, and other artificial ingredients. [EYE SHADOW]+ Earn 19 Reward PointsOur Price: $19.99In Stock
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WATER-RESISTANT & LONG WEARING SUPER LUSH MASCARA 100% vegan and cruelty-free, Pacifica Aquarian Gaze Water-Resistant Long Lash Mineral Mascara creates luscious silky lashes and insane length. The soft, creaseless mineral colour “Abyss” of the Aquarian Gaze Water-Resistant Mineral Mascara is infused with moisturizing c...WATER-RESISTANT & LONG WEARING SUPER LUSH MASCARA 100% vegan and cruelty-free, Pacifica Aquarian Gaze Water-Resistant Long Lash Mineral Mascara creates luscious silky lashes and insane length. The soft, creaseless mineral colour “Abyss” of the Aquarian Gaze Water-Resistant Mineral Mascara is infused with moisturizing coconut oil, kelp and Vitamin B for healthier – stronger lashes. Pacifica's products are always formulated without petroleum, carmine, FD&C colour, parabens, and other artificial ingredients. Sweep on one coat using their amazing lengthening brush vegan brush for a more natural look, or layer several coats for a bold voluminous night out on the town. [LIQUID]+ Earn 15 Reward Points
Sale: $15.99
Reg.: $17.99 (Save $2.00)
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Discovering Natural Eye Makeup For A Cleaner Beauty Routine
Few things wield as much transformative power as eye makeup. From ancient civilizations to modern beauty trends, the allure of accentuating the eyes has captivated humans for centuries. However, beyond its aesthetic appeal, the story of eye makeup is also intertwined with a deeper narrative involving the choice of ingredients used in conventional makeup, their potential impact on health, and the increasing availability of safe, natural alternatives.
The History & Evolution of Eye Makeup
The history of eye makeup traces back thousands of years, with evidence dating back to ancient Egypt. Indeed, historical texts tell us that Egyptians adorned their eyes with kohl, a mixture of burnt almonds, lead, copper, ash, and other minerals. Beyond mere decoration, kohl also held symbolic and practical significance, believed to ward off evil spirits and protect against the harsh desert sun.
Various other cultures have also embraced eye makeup for ceremonial, cultural, and aesthetic purposes. From the dramatic kohl-rimmed eyes of Cleopatra to the delicate eyeshadow techniques of the Elizabethan era, the evolution of eye makeup reflects changing societal norms and artistic expression.
Disadvantages of Commercial Makeup
While eye makeup has evolved, most conventional products still contain many harmful ingredients. Common culprits include parabens, phthalates, formaldehyde-releasing preservatives, BHA/BHT, sodium Laureth sulfate, aluminum, mercury, lead, triclosan, petroleum, talc, and synthetic fragrances. Many of these chemicals are known endocrine disruptors that interfere with hormones in the body and can cause allergic reactions resulting in red, scaly eyelids, blood-shot eyes, dry eyes, and severe long-term health conditions. These chemicals also raise serious environmental concerns, including contributing to environmental pollution and ecosystem degradation.
What’s even more concerning is that only 500 cosmetic ingredients are currently banned in Canada vs 1,300 in Europe, which begs two questions: "What does the European Union know that we don't (or are ignoring)?" and "Are conventional cosmetics making us sick?"
The Rise of Natural Eye Makeup
Amid growing concern about the ingredients used in conventional makeup, a shift towards natural and organic cosmetics has gained momentum. Indeed, natural eye makeup offers a far safer alternative, formulated with plant-based ingredients, natural minerals, and botanical extracts. Brands committed to sustainability and ethical sourcing prioritize transparency and avoid harmful chemicals in their formulations. Natural eye makeup prioritizes ingredients derived from nature, such as jojoba oil, shea butter, coconut oil, beeswax, cacao butter, sunflower oil, and vitamin E, to name a few.
These nourishing components enhance the product's performance and promote healthier and more hydrated skin. Mineral pigments provide vibrant colours without the need for synthetic dyes, while botanical extracts offer a range of soothing and anti-inflammatory benefits.
Shopping Tips For Buying Natural Eye Makeup
The appeal of natural eye makeup extends beyond its health-conscious ethos. With an emphasis on enhancing one's natural features rather than masking them, natural cosmetics celebrate individuality and authenticity. Whether it's a subtle swipe of mascara or a playful pop of eyeshadow, the versatility of natural eye makeup empowers users to express themselves creatively while embracing a more sustainable lifestyle.
Some of the most reputable cruelty-free, sustainable, and environmentally-friendly natural eye makeup brands to look for include:
- Anne-Marie Borlind
- Burt’s Bees
- Mineral Fusion
- Pacifica
These can be found in most health food stores and supplement retailers.
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