Eyes
Understanding The Advantages of Natural Eye Makeup
Few things wield as much transformative power as eye makeup. From ancient civilizations to modern beauty trends, the allure of accentuating the eyes has captivated humans for centuries. However, beyond its aesthetic appeal, the story of eye makeup is also intertwined with a deeper narrative involving the choice of ingredients used in conventional makeup. Read more >-
Stay true to hue! Mineral Fusion’s Eye Shadow Singles are one-pot-wonders of crease-resistant colour in vivid shades to enhance your eyes. The colour flash is a natural lavender hue that will make brown and hazel eyes pop. Sea Kelp, Green Tea, and Vitamin C & E work together for age-defying antioxidant protection while Aloe Vera soothes and calms delicate eye skin. Mineral Fusion makeup is a cr...
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Jaded Eye Shadow Trio's deep greens with hints of shimmer look great no matter your eye colour and the fresh, earthy colours can be worn during any season. This Mineral Fusion Eye Shadow Trio includes richly pigmented shades of emerald shimmer, sage green and matte cream. Three shades that play well together. Mineral Fusion Eye Shadow Trios take all the guesswork out of your colour game, with r...
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The Stormy Eye Shadow Trio Palette from Mineral Fusion brings your long lasting colours in rich navy, smoky charcoal and shimmery silver, three shades that play well together! Mineral Fusion Eye Shadow Trios take all the guesswork out of your color game, with richly pigmented coordinated hues that can be mixed & matched to perfect your look. Best yet, Mineral Fusion has formulated this shadow t...
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Create a smoky, sultry cat eye or a softer, subtle cat eye using the Sultry Eye Shadow Trio From Mineral Fusion. Take all the guesswork out of your colour game, with richly pigmented coordinated hues in deep matte charcoal, shimmering silver and matte cream. Each richly pigmented coordinated hue can be mixed & matched to perfect your look. Made with a nourishing mix of aloe, white tea, and sea ...
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NATURAL MINERAL COLOUR EYE SHADOW FROM PACIFICA Cruelty free and 100% vegan, Pacifica Pink Nudes Mineral Eye Shadow Palette leaves a bold, or soft colour without the clumps that can be left with other eye shadows. The soft, creaseless mineral colours of the Pink Nudes Mineral Eye Shadow Palette are: Nude, Even Nuder, Sentimental, Vapid, Touched, Moonstruck, Rapture, Roused, Madly Deeply, Light...
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The Eye Shadow Prism from Mineral Fusion is a 100% vegan neutral cream matte colour that can be used as a base shadow or as a brow bone or inner corner highlight. Lightly dust from lid to brow to cover the entire eyelid. This will give your eyelids a smooth, even toned appearance and the neutral shade will complement any eye colour. The application of mineral makeup is different than traditiona...
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Mineral Fusion Eye Shadows are botanical-infused rich mineral pigments that create silky, blend-able colour. The shade Raw is a matte espresso brown that can be worked into the crease of your eye look to create natural dimension, it can also be used to fill brows for brunettes. Mineral Fusion’s Eye Shadow Singles are one-pot-wonders of crease-resistant colour in vivid shades to enhance your eye...
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Long lasting rich and pigmented colour! This Mineral Fusion Eye Shadow Trio in the shade Density offers a deep matte plum, shimmering taupe and matte cream. Mineral Fusion Eye Shadow Trios take all the guesswork out of your colour game, with richly pigmented coordinated hues that can be mixed & matched to perfect your look. Even better is that Mineral Fusion created these trios with a nourishin...
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The Eye Shadow Trio in Diversity will really make brown, green and hazel eyes pop with the hues in rich plum, shimmering pink and matte taupe. For a light, fresh look, use the lightest shade and apply from lid to eyebrow. For more of glamorous look, apply the lightest shade over the entire eyelid, and follow by applying the darkest shade in the crease of the eye and blend well. If richly pigme...
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Sweep Mineral Fusions bestselling Espresso Gold Eye Shadow Trio over lids to accentuate eyes and give them a little depth with these pretty, neutral, earthy hues in shimmering gold, matte beige and rich chocolate. Three shades that play well together. Mineral Fusion Eye Shadow Trios take all the guesswork out of your color game, with richly pigmented coordinated hues that can be mixed & matche...
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Fragile Eye Shadow Trio is the perfect everyday palette for all eye colours. Wear shimmering taupe with matte vanilla shade to highlight the eye area or blend all three shades for a rich, smoky look. Three shades that play well together. Mineral Fusion Eye Shadow Trios take all the guesswork out of your colour game, with richly pigmented coordinated hues that can be mixed & matched to perfect y...
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Keep the sparkle in your eye with Riviera Eye Shadow Trio from Mineral Fusion! This Trio includes long-lasting pigmented colours of teal shimmer with hints of gold, sand shimmer and a matte taupe. For a light, fresh look, use the lightest shade and apply from lid to eyebrow. For more of glamorous look, apply the lightest shade over the entire eyelid, and follow by applying the darkest shade in...
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The Rose Gold Trio gives your everyday makeup a soft, romantic look. The combination of matte pink, rose gold shimmer, and dark brown matte, create a fresh natural look with a hint of colour. The application of mineral makeup is different than traditional makeup. Since Mineral Fusion contains no talc (filler), you actually need less product on the brush to see more product on the skin. For a li...
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Sweep Mineral Fusions bestselling Stunning Eye Shadow Trio over lids to accentuate eyes and give them a little depth with these pretty, neutral, golden hues. This Trio includes a shimmering caramel, chocolate brown and cream shade, taking all the guesswork out of your colour game. For a light, fresh look, use the lightest shade and apply from lid to eyebrow. For more of glamorous look, apply t...
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COMPLETE MAKEUP KIT FROM PACIFICA Cruelty free and 100% vegan, Pacifica Solar Complete Mineral Palette is a full set of eye shadows (Neptune, Glow, Treasure, Coral, Mermaid Aqua, Sandalwood), blush (Flushed), bronzer (Bronzed) and coconut highlighters (Gold Dust, Island Rose, Pink Opal) in one palette. The Solar colour Complete Mineral Palette set is infused with moisturizing coconut and antio...
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Discovering Natural Eye Makeup For A Cleaner Beauty Routine
Few things wield as much transformative power as eye makeup. From ancient civilizations to modern beauty trends, the allure of accentuating the eyes has captivated humans for centuries. However, beyond its aesthetic appeal, the story of eye makeup is also intertwined with a deeper narrative involving the choice of ingredients used in conventional makeup, their potential impact on health, and the increasing availability of safe, natural alternatives.
The History & Evolution of Eye Makeup
The history of eye makeup traces back thousands of years, with evidence dating back to ancient Egypt. Indeed, historical texts tell us that Egyptians adorned their eyes with kohl, a mixture of burnt almonds, lead, copper, ash, and other minerals. Beyond mere decoration, kohl also held symbolic and practical significance, believed to ward off evil spirits and protect against the harsh desert sun.
Various other cultures have also embraced eye makeup for ceremonial, cultural, and aesthetic purposes. From the dramatic kohl-rimmed eyes of Cleopatra to the delicate eyeshadow techniques of the Elizabethan era, the evolution of eye makeup reflects changing societal norms and artistic expression.
Disadvantages of Commercial Makeup
While eye makeup has evolved, most conventional products still contain many harmful ingredients. Common culprits include parabens, phthalates, formaldehyde-releasing preservatives, BHA/BHT, sodium Laureth sulfate, aluminum, mercury, lead, triclosan, petroleum, talc, and synthetic fragrances. Many of these chemicals are known endocrine disruptors that interfere with hormones in the body and can cause allergic reactions resulting in red, scaly eyelids, blood-shot eyes, dry eyes, and severe long-term health conditions. These chemicals also raise serious environmental concerns, including contributing to environmental pollution and ecosystem degradation.
What’s even more concerning is that only 500 cosmetic ingredients are currently banned in Canada vs 1,300 in Europe, which begs two questions: "What does the European Union know that we don't (or are ignoring)?" and "Are conventional cosmetics making us sick?"
The Rise of Natural Eye Makeup
Amid growing concern about the ingredients used in conventional makeup, a shift towards natural and organic cosmetics has gained momentum. Indeed, natural eye makeup offers a far safer alternative, formulated with plant-based ingredients, natural minerals, and botanical extracts. Brands committed to sustainability and ethical sourcing prioritize transparency and avoid harmful chemicals in their formulations. Natural eye makeup prioritizes ingredients derived from nature, such as jojoba oil, shea butter, coconut oil, beeswax, cacao butter, sunflower oil, and vitamin E, to name a few.
These nourishing components enhance the product's performance and promote healthier and more hydrated skin. Mineral pigments provide vibrant colours without the need for synthetic dyes, while botanical extracts offer a range of soothing and anti-inflammatory benefits.
Shopping Tips For Buying Natural Eye Makeup
The appeal of natural eye makeup extends beyond its health-conscious ethos. With an emphasis on enhancing one's natural features rather than masking them, natural cosmetics celebrate individuality and authenticity. Whether it's a subtle swipe of mascara or a playful pop of eyeshadow, the versatility of natural eye makeup empowers users to express themselves creatively while embracing a more sustainable lifestyle.
Some of the most reputable cruelty-free, sustainable, and environmentally-friendly natural eye makeup brands to look for include:
- Anne-Marie Borlind
- Burt’s Bees
- Mineral Fusion
- Pacifica
These can be found in most health food stores and supplement retailers.
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