Eyes
Understanding The Advantages of Natural Eye Makeup
Few things wield as much transformative power as eye makeup. From ancient civilizations to modern beauty trends, the allure of accentuating the eyes has captivated humans for centuries. However, beyond its aesthetic appeal, the story of eye makeup is also intertwined with a deeper narrative involving the choice of ingredients used in conventional makeup. Read more >-
More than good looks: this waterproof mascara nourishes lashes for naturally healthy fullness in Cliff Dark Brown colour. Mineral Fusion’s Waterproof Mascara defines your lashes with richly pigmented hues that last all day long thanks to natural waxes that naturally repel water. Ultra-nourishing Argan Oil, Aloe, and Panthenol are easy ...More than good looks: this waterproof mascara nourishes lashes for naturally healthy fullness in Cliff Dark Brown colour. Mineral Fusion’s Waterproof Mascara defines your lashes with richly pigmented hues that last all day long thanks to natural waxes that naturally repel water. Ultra-nourishing Argan Oil, Aloe, and Panthenol are easy on the eyes and lashes, plus condition them over time. Smear-resistant, smudge-resistant, romcom-resistant. Non-irritating thanks to soothing botanicals. [MASCARA]+ Earn 24 Reward Points
Sale: $24.48
Reg.: $25.99 (Save $1.51)
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Water-repelling wow factor for your eyes. Mineral Fusion’s Waterproof Mascara in Cocoa Brown defines your lashes with richly pigmented hues that last all day long thanks to natural waxes that naturally repel water. Ultra-nourishing Argan Oil, Aloe, and Panthenol are easy on the eyes and lashes, plus condition them over time. Smear-resi...Water-repelling wow factor for your eyes. Mineral Fusion’s Waterproof Mascara in Cocoa Brown defines your lashes with richly pigmented hues that last all day long thanks to natural waxes that naturally repel water. Ultra-nourishing Argan Oil, Aloe, and Panthenol are easy on the eyes and lashes, plus condition them over time. Smear-resistant, smudge-resistant, romcom-resistant. Providing you with maximum waterproof staying power with richly pigmented mineral colour that is non-irritating thanks to soothing botanicals. [MASCARA]+ Earn 24 Reward Points
Sale: $24.48
Reg.: $25.99 (Save $1.51)
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Mineral Fusion Waterproof Mascara is ideal for those occasions (or climates) that require a guard against moisture. If you think you might tear up as your sister walks down the aisle, or if you're living in a hot, sticky city waterproof mascara will be your best bet. Carnauba wax and Beeswax naturally repel water, giving lashes long-we...Mineral Fusion Waterproof Mascara is ideal for those occasions (or climates) that require a guard against moisture. If you think you might tear up as your sister walks down the aisle, or if you're living in a hot, sticky city waterproof mascara will be your best bet. Carnauba wax and Beeswax naturally repel water, giving lashes long-wearing, waterproof definition. This mascara provides maximum waterproof staying power with richly pigmented mineral Raven Black. Created by Mineral Fusion with ultra-nourishing Argan Oil, Aloe, and Panthenol are easy on the eyes and lashes, plus condition them over time. Smear-resistant, smudge-resistant, romcom-resistant. [MASCARA]+ Earn 24 Reward Points
Sale: $24.48
Reg.: $25.99 (Save $1.51)
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Create a bold dramatic eye look, or smudge it out with a brush for a smoky eye. To use line the top and bottom lash lines as close to the lash line as possible. Mineral Fusion rich, mineral eye pencils glide on smoothly to line, define, and enhance eyes while Chamomile, Meadowfoam, and Vitamin E soothe the delicate eye area. Mineral Fu...Create a bold dramatic eye look, or smudge it out with a brush for a smoky eye. To use line the top and bottom lash lines as close to the lash line as possible. Mineral Fusion rich, mineral eye pencils glide on smoothly to line, define, and enhance eyes while Chamomile, Meadowfoam, and Vitamin E soothe the delicate eye area. Mineral Fusion makeup is a cruelty-free and is hypoallergenic, vegan and all gluten, talc, fragrance, paraben and phthalate free. [PENCIL]+ Earn 22 Reward Points
Sale: $22.99
Reg.: $24.48 (Save $1.49)
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Drama you can see. Flick on this Mineral Liquid Eyeliner to go full-on glam or low-key luxe thanks to a precision-tip felt applicator and rich mineral colour. Line eyes using this Mineral Fusion precise felt tip applicator on the Liquid Eyeliner. Sweep the shade Valley in dark brown onto lash line using our precise felt tip applicator....Drama you can see. Flick on this Mineral Liquid Eyeliner to go full-on glam or low-key luxe thanks to a precision-tip felt applicator and rich mineral colour. Line eyes using this Mineral Fusion precise felt tip applicator on the Liquid Eyeliner. Sweep the shade Valley in dark brown onto lash line using our precise felt tip applicator. For a thin line use the tip, for a thick line use the side of the applicator. This formula from Mineral Fusion is soothing and non-irritating that is super gentle on your delicate eye area. [LIQUID EYELINER]+ Earn 22 Reward Points
Sale: $22.99
Reg.: $24.48 (Save $1.49)
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Discovering Natural Eye Makeup For A Cleaner Beauty Routine
Few things wield as much transformative power as eye makeup. From ancient civilizations to modern beauty trends, the allure of accentuating the eyes has captivated humans for centuries. However, beyond its aesthetic appeal, the story of eye makeup is also intertwined with a deeper narrative involving the choice of ingredients used in conventional makeup, their potential impact on health, and the increasing availability of safe, natural alternatives.
The History & Evolution of Eye Makeup
The history of eye makeup traces back thousands of years, with evidence dating back to ancient Egypt. Indeed, historical texts tell us that Egyptians adorned their eyes with kohl, a mixture of burnt almonds, lead, copper, ash, and other minerals. Beyond mere decoration, kohl also held symbolic and practical significance, believed to ward off evil spirits and protect against the harsh desert sun.
Various other cultures have also embraced eye makeup for ceremonial, cultural, and aesthetic purposes. From the dramatic kohl-rimmed eyes of Cleopatra to the delicate eyeshadow techniques of the Elizabethan era, the evolution of eye makeup reflects changing societal norms and artistic expression.
Disadvantages of Commercial Makeup
While eye makeup has evolved, most conventional products still contain many harmful ingredients. Common culprits include parabens, phthalates, formaldehyde-releasing preservatives, BHA/BHT, sodium Laureth sulfate, aluminum, mercury, lead, triclosan, petroleum, talc, and synthetic fragrances. Many of these chemicals are known endocrine disruptors that interfere with hormones in the body and can cause allergic reactions resulting in red, scaly eyelids, blood-shot eyes, dry eyes, and severe long-term health conditions. These chemicals also raise serious environmental concerns, including contributing to environmental pollution and ecosystem degradation.
What’s even more concerning is that only 500 cosmetic ingredients are currently banned in Canada vs 1,300 in Europe, which begs two questions: "What does the European Union know that we don't (or are ignoring)?" and "Are conventional cosmetics making us sick?"
The Rise of Natural Eye Makeup
Amid growing concern about the ingredients used in conventional makeup, a shift towards natural and organic cosmetics has gained momentum. Indeed, natural eye makeup offers a far safer alternative, formulated with plant-based ingredients, natural minerals, and botanical extracts. Brands committed to sustainability and ethical sourcing prioritize transparency and avoid harmful chemicals in their formulations. Natural eye makeup prioritizes ingredients derived from nature, such as jojoba oil, shea butter, coconut oil, beeswax, cacao butter, sunflower oil, and vitamin E, to name a few.
These nourishing components enhance the product's performance and promote healthier and more hydrated skin. Mineral pigments provide vibrant colours without the need for synthetic dyes, while botanical extracts offer a range of soothing and anti-inflammatory benefits.
Shopping Tips For Buying Natural Eye Makeup
The appeal of natural eye makeup extends beyond its health-conscious ethos. With an emphasis on enhancing one's natural features rather than masking them, natural cosmetics celebrate individuality and authenticity. Whether it's a subtle swipe of mascara or a playful pop of eyeshadow, the versatility of natural eye makeup empowers users to express themselves creatively while embracing a more sustainable lifestyle.
Some of the most reputable cruelty-free, sustainable, and environmentally-friendly natural eye makeup brands to look for include:
- Anne-Marie Borlind
- Burt’s Bees
- Mineral Fusion
- Pacifica
These can be found in most health food stores and supplement retailers.
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