Eyes
Understanding The Advantages of Natural Eye Makeup
Few things wield as much transformative power as eye makeup. From ancient civilizations to modern beauty trends, the allure of accentuating the eyes has captivated humans for centuries. However, beyond its aesthetic appeal, the story of eye makeup is also intertwined with a deeper narrative involving the choice of ingredients used in conventional makeup. Read more >-
Mineral Fusion Eye Shadows are botanical-infused rich mineral pigments that create silky, blend-able colour. The shade Raw is a matte espresso brown that can be worked into the crease of your eye look to create natural dimension, it can also be used to fill brows for brunettes. Mineral Fusion’s Eye Shadow Singles are one-pot-wonders of...Mineral Fusion Eye Shadows are botanical-infused rich mineral pigments that create silky, blend-able colour. The shade Raw is a matte espresso brown that can be worked into the crease of your eye look to create natural dimension, it can also be used to fill brows for brunettes. Mineral Fusion’s Eye Shadow Singles are one-pot-wonders of crease-resistant colour in vivid shades to enhance your eyes. Sea Kelp, Green Tea, and Vitamin C & E work together for age-defying antioxidant protection while Aloe Vera soothes and calms delicate eye skin. Bursting with age-defying antioxidant goodness! [PRESSED POWDER]+ Earn 22 Reward PointsSale: $22.99
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Bursting with age-defying antioxidant goodness Mineral Fusion Eyeshadows are created with Sea Kelp, Green Tea, and Vitamin C & E work together for age-defying antioxidant protection while Aloe Vera soothes and calms delicate eye skin. The shade Stone is a medium tone neutral brown that is the perfect neutral for any eye colour, it work...Bursting with age-defying antioxidant goodness Mineral Fusion Eyeshadows are created with Sea Kelp, Green Tea, and Vitamin C & E work together for age-defying antioxidant protection while Aloe Vera soothes and calms delicate eye skin. The shade Stone is a medium tone neutral brown that is the perfect neutral for any eye colour, it works as an all-over lid colour or a contour shade. These Mineral Fusion shadows are botanical-infused rich mineral pigments that create silky, blend-able colour. [PRESSED POWDER]+ Earn 22 Reward PointsSale: $22.99
Reg.: $24.48 (Save $1.49)
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The Eye Shadow Trio in Diversity will really make brown, green and hazel eyes pop with the hues in rich plum, shimmering pink and matte taupe. For a light, fresh look, use the lightest shade and apply from lid to eyebrow. For more of glamorous look, apply the lightest shade over the entire eyelid, and follow by applying the darkest sh...The Eye Shadow Trio in Diversity will really make brown, green and hazel eyes pop with the hues in rich plum, shimmering pink and matte taupe. For a light, fresh look, use the lightest shade and apply from lid to eyebrow. For more of glamorous look, apply the lightest shade over the entire eyelid, and follow by applying the darkest shade in the crease of the eye and blend well. If richly pigmented coordinated hues weren’t enough, Mineral Fusion has formulated this palette with a nourishing mix of aloe, white tea, and sea kelp that are delicate to the skin around your eyes. [PRESSED POWDER]+ Earn 36 Reward PointsSale: $36.99
Reg.: $38.72 (Save $1.73)
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Sweep Mineral Fusions bestselling Espresso Gold Eye Shadow Trio over lids to accentuate eyes and give them a little depth with these pretty, neutral, earthy hues in shimmering gold, matte beige and rich chocolate. Three shades that play well together. Mineral Fusion Eye Shadow Trios take all the guesswork out of your color game, with ...Sweep Mineral Fusions bestselling Espresso Gold Eye Shadow Trio over lids to accentuate eyes and give them a little depth with these pretty, neutral, earthy hues in shimmering gold, matte beige and rich chocolate. Three shades that play well together. Mineral Fusion Eye Shadow Trios take all the guesswork out of your color game, with richly pigmented coordinated hues that can be mixed & matched to perfect your look. Even better this Eye Shadow Trio uses a nourishing mix of aloe, white tea, and sea kelp to show the delicate skin around your eyes some love. [PRESSED POWDER]+ Earn 36 Reward PointsSale: $36.99
Reg.: $38.72 (Save $1.73)
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Jaded Eye Shadow Trio's deep greens with hints of shimmer look great no matter your eye colour and the fresh, earthy colours can be worn during any season. This Mineral Fusion Eye Shadow Trio includes richly pigmented shades of emerald shimmer, sage green and matte cream. Three shades that play well together. Mineral Fusion Eye Shadow ...Jaded Eye Shadow Trio's deep greens with hints of shimmer look great no matter your eye colour and the fresh, earthy colours can be worn during any season. This Mineral Fusion Eye Shadow Trio includes richly pigmented shades of emerald shimmer, sage green and matte cream. Three shades that play well together. Mineral Fusion Eye Shadow Trios take all the guesswork out of your colour game, with richly pigmented coordinated hues that can be mixed & matched to perfect your look. Mineral Fusion makeup is a cruelty-free brand that does not use any harsh chemicals or artificial fragrances in their cosmetics. [PRESSED POWDER]+ Earn 36 Reward PointsSale: $36.99
Reg.: $38.72 (Save $1.73)
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Keep the sparkle in your eye with Riviera Eye Shadow Trio from Mineral Fusion! This Trio includes long-lasting pigmented colours of teal shimmer with hints of gold, sand shimmer and a matte taupe. For a light, fresh look, use the lightest shade and apply from lid to eyebrow. For more of glamorous look, apply the lightest shade over th...Keep the sparkle in your eye with Riviera Eye Shadow Trio from Mineral Fusion! This Trio includes long-lasting pigmented colours of teal shimmer with hints of gold, sand shimmer and a matte taupe. For a light, fresh look, use the lightest shade and apply from lid to eyebrow. For more of glamorous look, apply the lightest shade over the entire eyelid, and follow by applying the darkest shade in the crease of the eye and blend well. Formulated by Mineral Fusion with a nourishing mix of aloe, white tea, and sea kelp that, a delicate formula for those with sensitive eyes. [PRESSED POWDER]+ Earn 36 Reward PointsSale: $36.99
Reg.: $38.72 (Save $1.73)
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The Rose Gold Trio gives your everyday makeup a soft, romantic look. The combination of matte pink, rose gold shimmer, and dark brown matte, create a fresh natural look with a hint of colour. The application of mineral makeup is different than traditional makeup. Since Mineral Fusion contains no talc (filler), you actually need less pr...The Rose Gold Trio gives your everyday makeup a soft, romantic look. The combination of matte pink, rose gold shimmer, and dark brown matte, create a fresh natural look with a hint of colour. The application of mineral makeup is different than traditional makeup. Since Mineral Fusion contains no talc (filler), you actually need less product on the brush to see more product on the skin. For a light, fresh look, use the lightest shade and apply from lid to eyebrow. For more of glamorous look, apply the lightest shade over the entire eyelid, and follow by applying the darkest shade in the crease of the eye and blend well. [PRESSED POWDER]+ Earn 36 Reward PointsSale: $36.99
Reg.: $38.72 (Save $1.73)
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The Stormy Eye Shadow Trio Palette from Mineral Fusion brings your long lasting colours in rich navy, smoky charcoal and shimmery silver, three shades that play well together! Mineral Fusion Eye Shadow Trios take all the guesswork out of your color game, with richly pigmented coordinated hues that can be mixed & matched to perfect your...The Stormy Eye Shadow Trio Palette from Mineral Fusion brings your long lasting colours in rich navy, smoky charcoal and shimmery silver, three shades that play well together! Mineral Fusion Eye Shadow Trios take all the guesswork out of your color game, with richly pigmented coordinated hues that can be mixed & matched to perfect your look. Best yet, Mineral Fusion has formulated this shadow trio with a nourishing mix of aloe, white tea, and sea kelp that show the delicate skin around your eyes some love. [PRESSED POWDER]+ Earn 36 Reward PointsSale: $36.99
Reg.: $38.72 (Save $1.73)
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Sweep Mineral Fusions bestselling Stunning Eye Shadow Trio over lids to accentuate eyes and give them a little depth with these pretty, neutral, golden hues. This Trio includes a shimmering caramel, chocolate brown and cream shade, taking all the guesswork out of your colour game. For a light, fresh look, use the lightest shade and app...Sweep Mineral Fusions bestselling Stunning Eye Shadow Trio over lids to accentuate eyes and give them a little depth with these pretty, neutral, golden hues. This Trio includes a shimmering caramel, chocolate brown and cream shade, taking all the guesswork out of your colour game. For a light, fresh look, use the lightest shade and apply from lid to eyebrow. For more of glamorous look, apply the lightest shade over the entire eyelid, and follow by applying the darkest shade in the crease of the eye and blend well. These richly pigmented coordinated hues that can be mixed & matched to perfect your look. [PRESSED POWDER]+ Earn 36 Reward PointsSale: $36.99
Reg.: $38.72 (Save $1.73)
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All the curl, none of the work! Save yourself a step: Mineral Fusion’s Curling Mascara lifts and separates your lashes for that naturally curled wow factor, no lash curler necessary. Lightweight yet richly pigmented, with a super nourishing complex of Candelilla Wax, Aloe, White Tea and Pomegranate. Enjoy the maximum curling power with...All the curl, none of the work! Save yourself a step: Mineral Fusion’s Curling Mascara lifts and separates your lashes for that naturally curled wow factor, no lash curler necessary. Lightweight yet richly pigmented, with a super nourishing complex of Candelilla Wax, Aloe, White Tea and Pomegranate. Enjoy the maximum curling power with richly pigmented mineral colour in Mineral Fusion Curling Mascara that is non-irritating thanks to soothing botanicals. This Gravity Black Curling Mascara delivers more than good looks! [MASCARA]+ Earn 24 Reward PointsSale: $24.48
Reg.: $25.99 (Save $1.51)
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Put those lashes on display! Mineral Fusion Lengthening Mascara in Graphite Black coats each and every lash without flaking, caking, or clumping for maximum length with minimal effort. It’s more than meets the eye with this mascara, luxurious botanicals nourish and condition to promote max lash health and vitality. The thinner, spirale...Put those lashes on display! Mineral Fusion Lengthening Mascara in Graphite Black coats each and every lash without flaking, caking, or clumping for maximum length with minimal effort. It’s more than meets the eye with this mascara, luxurious botanicals nourish and condition to promote max lash health and vitality. The thinner, spiraled brush will give a more precise application, while smoothly darkening, defining, and lengthening lashes. This is the perfect mascara to top off a great cat-eye, using the controlled brush to wing the outer edges of your lashes. [MASCARA]+ Earn 24 Reward PointsSale: $24.48
Reg.: $25.99 (Save $1.51)
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Take your lashes to great lengths with Mineral Fusion Lengthening Mascara in the shade Rock Brown. Enjoy fuller, longer lashes that are anything but false – this Lengthening Mascara will accentuate your lashes naturally! Mineral Fusion Lengthening Mascara coats each and every lash without flaking, caking, or clumping with its spiraled ...Take your lashes to great lengths with Mineral Fusion Lengthening Mascara in the shade Rock Brown. Enjoy fuller, longer lashes that are anything but false – this Lengthening Mascara will accentuate your lashes naturally! Mineral Fusion Lengthening Mascara coats each and every lash without flaking, caking, or clumping with its spiraled brush for maximum length with minimal effort. Simply sweep Lengthening Mascara from base to tip to expertly define and enhance your natural lashes. For a more dramatic look, apply a second coat to lashes. [MASCARA]+ Earn 24 Reward PointsSale: $24.48
Reg.: $25.99 (Save $1.51)
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The fullest, lushest look! Mineral Fusion Volumizing Mascara gives your lashes that all-natural wow factor you crave. Kiss flaking, caking, and smudging, goodbye. This natural looking chestnut brown will compliment you everyday eye look. Packed with luxurious botanicals like White Tea and Aloe that nourish and condition for healthy, ey...The fullest, lushest look! Mineral Fusion Volumizing Mascara gives your lashes that all-natural wow factor you crave. Kiss flaking, caking, and smudging, goodbye. This natural looking chestnut brown will compliment you everyday eye look. Packed with luxurious botanicals like White Tea and Aloe that nourish and condition for healthy, eye-catching lashes. The oversized, full-bristle brush will give your lashes the natural volume and thickness you are looking for. [MASCARA]+ Earn 24 Reward PointsSale: $24.48
Reg.: $25.99 (Save $1.51)
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For voluminous lashes look no further! The oversized, full-bristle brush will give your lashes the natural volume and thickness you are looking for. Mineral Fusion Volumizing Mascara gives your lashes that all-natural wow factor you crave in Jet Black. Kiss flaking, caking, and smudging, goodbye. This mascara is made with luxurious bot...For voluminous lashes look no further! The oversized, full-bristle brush will give your lashes the natural volume and thickness you are looking for. Mineral Fusion Volumizing Mascara gives your lashes that all-natural wow factor you crave in Jet Black. Kiss flaking, caking, and smudging, goodbye. This mascara is made with luxurious botanicals like White Tea and Aloe that nourish and condition for healthy, eye-catching lashes. Hypo-allergenic formula. [MASCARA]+ Earn 24 Reward PointsSale: $24.48
Reg.: $25.99 (Save $1.51)
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This Volumizing Mascara from Mineral Fusion comes in Midnight Blue, not only will this hue draw attention to your eyes, but it'll also brighten the whites of your eyes to make you look more awake and alert. To wake up eyes and polish your look, sweep Volumizing Mascara onto your lashes. Mineral Fusion hypo-allergenic formula boosts vol...This Volumizing Mascara from Mineral Fusion comes in Midnight Blue, not only will this hue draw attention to your eyes, but it'll also brighten the whites of your eyes to make you look more awake and alert. To wake up eyes and polish your look, sweep Volumizing Mascara onto your lashes. Mineral Fusion hypo-allergenic formula boosts volume with a full-bristle brush that coats every lash with richly-pigmented colour. Formulated with botanicals like White Tea and Aloe that nourish and condition for healthy, eye-catching lashes. [MASCARA]+ Earn 24 Reward PointsSale: $24.48
Reg.: $25.99 (Save $1.51)
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Discovering Natural Eye Makeup For A Cleaner Beauty Routine
Few things wield as much transformative power as eye makeup. From ancient civilizations to modern beauty trends, the allure of accentuating the eyes has captivated humans for centuries. However, beyond its aesthetic appeal, the story of eye makeup is also intertwined with a deeper narrative involving the choice of ingredients used in conventional makeup, their potential impact on health, and the increasing availability of safe, natural alternatives.
The History & Evolution of Eye Makeup
The history of eye makeup traces back thousands of years, with evidence dating back to ancient Egypt. Indeed, historical texts tell us that Egyptians adorned their eyes with kohl, a mixture of burnt almonds, lead, copper, ash, and other minerals. Beyond mere decoration, kohl also held symbolic and practical significance, believed to ward off evil spirits and protect against the harsh desert sun.
Various other cultures have also embraced eye makeup for ceremonial, cultural, and aesthetic purposes. From the dramatic kohl-rimmed eyes of Cleopatra to the delicate eyeshadow techniques of the Elizabethan era, the evolution of eye makeup reflects changing societal norms and artistic expression.
Disadvantages of Commercial Makeup
While eye makeup has evolved, most conventional products still contain many harmful ingredients. Common culprits include parabens, phthalates, formaldehyde-releasing preservatives, BHA/BHT, sodium Laureth sulfate, aluminum, mercury, lead, triclosan, petroleum, talc, and synthetic fragrances. Many of these chemicals are known endocrine disruptors that interfere with hormones in the body and can cause allergic reactions resulting in red, scaly eyelids, blood-shot eyes, dry eyes, and severe long-term health conditions. These chemicals also raise serious environmental concerns, including contributing to environmental pollution and ecosystem degradation.
What’s even more concerning is that only 500 cosmetic ingredients are currently banned in Canada vs 1,300 in Europe, which begs two questions: "What does the European Union know that we don't (or are ignoring)?" and "Are conventional cosmetics making us sick?"
The Rise of Natural Eye Makeup
Amid growing concern about the ingredients used in conventional makeup, a shift towards natural and organic cosmetics has gained momentum. Indeed, natural eye makeup offers a far safer alternative, formulated with plant-based ingredients, natural minerals, and botanical extracts. Brands committed to sustainability and ethical sourcing prioritize transparency and avoid harmful chemicals in their formulations. Natural eye makeup prioritizes ingredients derived from nature, such as jojoba oil, shea butter, coconut oil, beeswax, cacao butter, sunflower oil, and vitamin E, to name a few.
These nourishing components enhance the product's performance and promote healthier and more hydrated skin. Mineral pigments provide vibrant colours without the need for synthetic dyes, while botanical extracts offer a range of soothing and anti-inflammatory benefits.
Shopping Tips For Buying Natural Eye Makeup
The appeal of natural eye makeup extends beyond its health-conscious ethos. With an emphasis on enhancing one's natural features rather than masking them, natural cosmetics celebrate individuality and authenticity. Whether it's a subtle swipe of mascara or a playful pop of eyeshadow, the versatility of natural eye makeup empowers users to express themselves creatively while embracing a more sustainable lifestyle.
Some of the most reputable cruelty-free, sustainable, and environmentally-friendly natural eye makeup brands to look for include:
- Anne-Marie Borlind
- Burt’s Bees
- Mineral Fusion
- Pacifica
These can be found in most health food stores and supplement retailers.
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