Eyes
Understanding The Advantages of Natural Eye Makeup
Few things wield as much transformative power as eye makeup. From ancient civilizations to modern beauty trends, the allure of accentuating the eyes has captivated humans for centuries. However, beyond its aesthetic appeal, the story of eye makeup is also intertwined with a deeper narrative involving the choice of ingredients used in conventional makeup. Read more >-
Line, define, and put those eyes on display. Mineral Fusion Azure Eye Pencil not only brightens the eyes but also accentuates the gold specks found in green and hazel eyes, makes brown eyes pop, and complements every shade of blue eyes. Designed with a soothing mix of Chamomile, Meadowfoam, and Vitamin E show the delicate skin around y...Line, define, and put those eyes on display. Mineral Fusion Azure Eye Pencil not only brightens the eyes but also accentuates the gold specks found in green and hazel eyes, makes brown eyes pop, and complements every shade of blue eyes. Designed with a soothing mix of Chamomile, Meadowfoam, and Vitamin E show the delicate skin around your eyes some love. Velvety smooth Mineral Fusion Eye Pencil is so slick, so easy, you’ll be a master of that smokey eye in no time. [PENCIL]+ Earn 22 Reward Points
Sale: $22.99
Reg.: $24.48 (Save $1.49)
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Velvety smooth Mineral Fusion Eye Pencil is so slick, so easy, you’ll be a master of that smokey eye in no time. This Eye Pencil in light brown can be used as a traditional eyeliner or in short feathery strokes to fill in brows. Start out with a very light amount of colour and build until you achieve the desired amount of colour. [PENCIL]Velvety smooth Mineral Fusion Eye Pencil is so slick, so easy, you’ll be a master of that smokey eye in no time. This Eye Pencil in light brown can be used as a traditional eyeliner or in short feathery strokes to fill in brows. Start out with a very light amount of colour and build until you achieve the desired amount of colour. [PENCIL]+ Earn 22 Reward Points
Sale: $22.99
Reg.: $24.48 (Save $1.49)
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Drama you can see in a Liquid Black Ebony Evelina from Mineral Fusion. Flick on this Mineral Liquid Eyeliner to go full-on glam or low-key luxe thanks to a precision-tip felt applicator and rich mineral colour. Using our Liquid Eyeliner in Ebony, start from the inner eye moving toward the outer eye and apply as close to the lash line a...Drama you can see in a Liquid Black Ebony Evelina from Mineral Fusion. Flick on this Mineral Liquid Eyeliner to go full-on glam or low-key luxe thanks to a precision-tip felt applicator and rich mineral colour. Using our Liquid Eyeliner in Ebony, start from the inner eye moving toward the outer eye and apply as close to the lash line as possible using our precise felt tip applicator. For a thin, defined line line use the tip and for a thick, bold line use the side of the applicator. Made with soothing, non-irritating formula that is super gentle on your delicate eye area. [LIQUID EYELINER]+ Earn 22 Reward Points
Sale: $22.99
Reg.: $24.48 (Save $1.49)
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The brows are the frame to your face and any polished makeup look. Dual ends make this the perfect all-in-one brow tool. The thin spoolie is ideal for shaping and blending colour for a more natural look. Velvety, glide-on mineral pigments provide buildable, long-lasting natural colour. The Mineral Fusion Retractable Eyebrow Pencil make...The brows are the frame to your face and any polished makeup look. Dual ends make this the perfect all-in-one brow tool. The thin spoolie is ideal for shaping and blending colour for a more natural look. Velvety, glide-on mineral pigments provide buildable, long-lasting natural colour. The Mineral Fusion Retractable Eyebrow Pencil makes it easy to shape, fill, and define for natural-looking eyebrows. Mineral Fusion NEVER conducts animal testing, and never will, nor do we ask others to do so. [RETRACTABLE PENCIL]+ Earn 24 Reward Points
Sale: $24.48
Reg.: $25.99 (Save $1.51)
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Complete your make-up by using the other end of the Retractable Brow Pencil, fill in and define your brows to frame your pretty face! Ta-Da! The Mineral Fusion Retractable Eyebrow Pencil makes it easy to shape, fill, and define for natural-looking eyebrows. Dual ends make this the perfect all-in-one brow tool. The thin spoolie is ideal...Complete your make-up by using the other end of the Retractable Brow Pencil, fill in and define your brows to frame your pretty face! Ta-Da! The Mineral Fusion Retractable Eyebrow Pencil makes it easy to shape, fill, and define for natural-looking eyebrows. Dual ends make this the perfect all-in-one brow tool. The thin spoolie is ideal for shaping and blending colour for a more natural look. Velvety, glide-on mineral pigments provide buildable, long-lasting natural colour. Mineral Fusion is a hypo-allergenic and cruelty-free natural brand you can trust. [RETRACTABLE PENCIL]+ Earn 24 Reward Points
Sale: $24.48
Reg.: $25.99 (Save $1.51)
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Perfect eyebrows are easier than ever using this convenient retractable brow pencil from Mineral Fusion in Dark Brown. The Mineral Fusion Retractable Eyebrow Pencil makes it easy to shape, fill, and define for natural-looking eyebrows. Dual ends make this the perfect all-in-one brow tool. The thin spoolie is ideal for shaping and blend...Perfect eyebrows are easier than ever using this convenient retractable brow pencil from Mineral Fusion in Dark Brown. The Mineral Fusion Retractable Eyebrow Pencil makes it easy to shape, fill, and define for natural-looking eyebrows. Dual ends make this the perfect all-in-one brow tool. The thin spoolie is ideal for shaping and blending colour for a more natural look. Velvety, glide-on mineral pigments provide buildable, long-lasting natural colour. This formula is infused with botanicals and is hypoallergenic, vegan and all gluten, talc, fragrance, paraben and phthalate free. [RETRACTABLE PENCIL]+ Earn 24 Reward Points
Sale: $24.48
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Gently and Effectively Remove Eye Makeup with Mineral Fusion Eye Makeup Remover. It’s an easy-to-use, gel solution utilizes mineral-rich clay to dissolve even water-resistant makeup and clean the eye area. A unique mineral blend strengthens and revitalizes skin while Aloe Vera, Cucumber, Calendula, and Vitamin E nourish and leave the d...Gently and Effectively Remove Eye Makeup with Mineral Fusion Eye Makeup Remover. It’s an easy-to-use, gel solution utilizes mineral-rich clay to dissolve even water-resistant makeup and clean the eye area. A unique mineral blend strengthens and revitalizes skin while Aloe Vera, Cucumber, Calendula, and Vitamin E nourish and leave the delicate eye area soft and soothed. To use, simply saturate a cotton pad and apply to eye area to dissolve makeup, wipe off gently and rinse with cool water if needed. [LIQUID]+ Earn 14 Reward Points
Sale: $14.99
Reg.: $15.91 (Save $0.92)
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Drama you can see. Flick on this Mineral Liquid Eyeliner to go full-on glam or low-key luxe thanks to a precision-tip felt applicator and rich mineral colour. Line eyes using this Mineral Fusion precise felt tip applicator on the Liquid Eyeliner. Sweep the shade Valley in dark brown onto lash line using our precise felt tip applicator....Drama you can see. Flick on this Mineral Liquid Eyeliner to go full-on glam or low-key luxe thanks to a precision-tip felt applicator and rich mineral colour. Line eyes using this Mineral Fusion precise felt tip applicator on the Liquid Eyeliner. Sweep the shade Valley in dark brown onto lash line using our precise felt tip applicator. For a thin line use the tip, for a thick line use the side of the applicator. This formula from Mineral Fusion is soothing and non-irritating that is super gentle on your delicate eye area. [LIQUID EYELINER]+ Earn 22 Reward Points
Sale: $22.99
Reg.: $24.48 (Save $1.49)
Out of Stock
Discovering Natural Eye Makeup For A Cleaner Beauty Routine
Few things wield as much transformative power as eye makeup. From ancient civilizations to modern beauty trends, the allure of accentuating the eyes has captivated humans for centuries. However, beyond its aesthetic appeal, the story of eye makeup is also intertwined with a deeper narrative involving the choice of ingredients used in conventional makeup, their potential impact on health, and the increasing availability of safe, natural alternatives.
The History & Evolution of Eye Makeup
The history of eye makeup traces back thousands of years, with evidence dating back to ancient Egypt. Indeed, historical texts tell us that Egyptians adorned their eyes with kohl, a mixture of burnt almonds, lead, copper, ash, and other minerals. Beyond mere decoration, kohl also held symbolic and practical significance, believed to ward off evil spirits and protect against the harsh desert sun.
Various other cultures have also embraced eye makeup for ceremonial, cultural, and aesthetic purposes. From the dramatic kohl-rimmed eyes of Cleopatra to the delicate eyeshadow techniques of the Elizabethan era, the evolution of eye makeup reflects changing societal norms and artistic expression.
Disadvantages of Commercial Makeup
While eye makeup has evolved, most conventional products still contain many harmful ingredients. Common culprits include parabens, phthalates, formaldehyde-releasing preservatives, BHA/BHT, sodium Laureth sulfate, aluminum, mercury, lead, triclosan, petroleum, talc, and synthetic fragrances. Many of these chemicals are known endocrine disruptors that interfere with hormones in the body and can cause allergic reactions resulting in red, scaly eyelids, blood-shot eyes, dry eyes, and severe long-term health conditions. These chemicals also raise serious environmental concerns, including contributing to environmental pollution and ecosystem degradation.
What’s even more concerning is that only 500 cosmetic ingredients are currently banned in Canada vs 1,300 in Europe, which begs two questions: "What does the European Union know that we don't (or are ignoring)?" and "Are conventional cosmetics making us sick?"
The Rise of Natural Eye Makeup
Amid growing concern about the ingredients used in conventional makeup, a shift towards natural and organic cosmetics has gained momentum. Indeed, natural eye makeup offers a far safer alternative, formulated with plant-based ingredients, natural minerals, and botanical extracts. Brands committed to sustainability and ethical sourcing prioritize transparency and avoid harmful chemicals in their formulations. Natural eye makeup prioritizes ingredients derived from nature, such as jojoba oil, shea butter, coconut oil, beeswax, cacao butter, sunflower oil, and vitamin E, to name a few.
These nourishing components enhance the product's performance and promote healthier and more hydrated skin. Mineral pigments provide vibrant colours without the need for synthetic dyes, while botanical extracts offer a range of soothing and anti-inflammatory benefits.
Shopping Tips For Buying Natural Eye Makeup
The appeal of natural eye makeup extends beyond its health-conscious ethos. With an emphasis on enhancing one's natural features rather than masking them, natural cosmetics celebrate individuality and authenticity. Whether it's a subtle swipe of mascara or a playful pop of eyeshadow, the versatility of natural eye makeup empowers users to express themselves creatively while embracing a more sustainable lifestyle.
Some of the most reputable cruelty-free, sustainable, and environmentally-friendly natural eye makeup brands to look for include:
- Anne-Marie Borlind
- Burt’s Bees
- Mineral Fusion
- Pacifica
These can be found in most health food stores and supplement retailers.
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