*Ingredient from organic farming
For external use only.
Makeup
8ml
Apply the mascara from the root of the lashes with an upward zigzagging stroke. Repeat with a second coat to intensify.
- Creates the illusion of longer and thicker lashes
- Gentle, non-irritating formula
- Lightweight, doesn't weigh down lashes
- Quick drying
- Ideal for sensitive eyes and contact lens wearers
- Animal cruelty free, Vegan, GMO free, Gluten free
Botanical luxury for luminous skin at National Nutrition
Zorah was born from the dream of a young aid worker in Morocco, Mélissa Harvey, who wanted to help the Berber women producing argan oil. Back in Montreal, she began selling her oil at the Jean-Talon Market, sharing with her customers the incredible topical benefits of argan oil. It was through a chance encounter at that same market with a renowned biochemist that Mélissa decided to take things further—combining science and nature to develop highly effective products that respect both people and the environment. Read more >- Reviews
- POST A NEW REVIEW
UNVEILING NATURAL MASCARA FOR A SAFER AND SUSTAINABLE MAKEUP ROUTINE
Mascara is derived from the Italian word "maschera," meaning mask or stain. It is the magical wand of makeup and can transform one's eyes into captivating works of art. With a simple swipe, lashes are lengthened, volumized, and defined, accentuating the windows to the soul. Mascara has gone through many transformations over the years including natural mascara formulas that are gentler on the eyes.
The history of mascara dates back thousands of years, with its origins rooted in a wide range of ancient civilizations such as Egypt and Mesopotamia. Egyptians, in particular, used kohl, a substance made from minerals like lead, copper, and ash, to darken their lashes and eyebrows. This practice served cosmetic and practical purposes, as it was believed to ward off evil spirits and protect the eyes from the sun's glare.
Today, mascara is a staple cosmetic product for many people around the world. It is available in a variety of formulas, colours, and brush types to suit different preferences and needs. Behind the cosmetic charm of mascara, however, lies concerns about the safety of the ingredients found in many conventional brands.
Exploring The Differences Between Conventional And Natural Mascara Varieties
While mascara is celebrated for its transformative abilities, conventional formulas often harbour a dark secret: very, very, VERY toxic chemicals. Indeed, many conventional mascara brands contain a cocktail of harmful ingredients such as butylparaben, ethylparaben, propylparaben, thimerosal, synthetic dyes, coal tar dyes, aluminum powder, retinyl acetate, formaldehyde, imidazolidinyl urea, and more. Not a particularly appealing list of ingredients by any stretch of the imagination.
Prolonged exposure to these substances has been linked to allergic reactions, irritation, lash loss, eyelid inflammation, and more.
The eyes, being one of the most sensitive areas of the body, are particularly vulnerable to these chemicals. Frequent use of conventional mascara can exacerbate the risks, as the product comes into close contact with the delicate eye tissue.
Clean & Natural Mascara Options
In response to growing apprehensions surrounding conventional mascara, natural alternatives have emerged as a far safer choice for consumers. Natural mascaras are formulated with plant-based ingredients, eschewing synthetic chemicals in favour of botanical extracts, waxes, and oils.
By harnessing the power of nature, these formulations offer a gentler approach to eye enhancement without compromising performance or your vision. Moreover, natural mascaras provide the same benefits of lengthening, volumizing, and defining lashes while minimizing the risk of irritation and adverse reactions.
Why Is Natural Mascara A Safer Choice?
The decision to opt for natural mascara extends beyond cosmetic preferences; it's a commitment to prioritizing the health and well-being of both oneself and the environment. Here's why natural mascara stands out as a better alternative:
Gentle Formulas: Natural mascaras are free from harsh chemicals and synthetic dyes, making them suitable for sensitive eyes and those prone to irritation.
Non-Toxic Ingredients: Plant-based ingredients like beeswax, carnauba wax, and botanical oils nourish and condition lashes without compromising efficacy.
Reduced Environmental Impact: Natural mascaras often utilize sustainable sourcing and eco-friendly packaging, minimizing the environmental footprint associated with conventional counterparts.
Cruelty-Free Practices: Many natural mascara brands adhere to cruelty-free principles, ensuring that products are not tested on animals—a stance aligned with ethical consumerism.
In essence, natural mascara offers a holistic approach to eye enhancement, marrying beauty with safety and sustainability.
Shopping Tips For Buying Quality Natural Makeup
If you're new to natural makeup and mascara, you'll be happy to know that many brands are available in fine health food stores and reputable online supplement retailers like National Nutrition.
Back to Top ↑
-
Lipstick (Suede Splash) - 3.4g
Sale: $12.00
Reg.: $14.00 (Save $2.00)
