Now

Since 1968 NOW has been a leader in the natural products industry. NOW Foods is an award-winning and highly respected manufacturer of vitamins, minerals, dietary supplements and natural foods. Now Foods brings you over 1600 Natural Foods, Supplements, Sports Nutrition and Personal Care Products. NOW supplements are high quality products at affordable prices. Read more >

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  1. Niacin Flush-Free 500mg - 90 V-Caps

    FLUSH-FREE NIACIN FROM NOW FOODS. This moderate potency Niacin from Now offers all the health benefits of regular niacin but without the "flush". Now flush-free Niacin provides 500mg of Niacin from Inositol Hexanicotinate. This superior, non-flushing source helps to maintain healthy cholesterol levels, circulation, brain function and more. [CAPSULE]

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    Sale: $19.99

    Reg.: $23.49 (Save $3.50)

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  2. Niacinamide 500mg - 100 V-Caps

    NIACINAMIDE FROM NOW FOODS Niacinamide (Vitamin B-3) is an essential member of the B-vitamin family that must be obtained from the diet. It is the precursor to Niacin, but does not cause the "flush" normally associated with Niacin intake. Now Niacinamide is a water-soluble vitamin. [CAPSULES]

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    Sale: $8.99

    Reg.: $14.99 (Save $6.00)

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  3. Nutritional Yeast Flakes - 284g

    NOW® Real Food delivers the goodness of yeast. NOW® Nutritional Yeast Flakes is a superfood produced from a specially selected strain of Saccharomyces cerevisiae, and is then inactivated. The flakes have a pleasant nutty, cheese-like flavour and is a versatile food supplement that can be used as a topping for many favourite dishes including popcorn. Enjoy the addition of B vitamins, protein and...

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    Sale: $17.99

    Reg.: $25.46 (Save $7.47)

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  4. Omega 3-6-9 1000mg - 100 Softgels

    Omega 3-6-9 from NOW® is formulated with a blend of Flax Seed, Evening Primrose, Canola, Black Currant and Pumpkin Seed Oils. NOW® combines these well-known nutritional oils to create balanced proportions of Omega-3, Omega-6 and Omega-9 fatty acids. The Omega-3, Alpha Linolenic Acid (ALA), and the Omega-6, GLA, play important roles in the maintenance of healthy skin and immune system function. ...

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    Sale: $19.99

    Reg.: $28.77 (Save $8.78)

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  5. Omega-3 1,000mg (Cholesterol-Free) - 100 Softgels

    NOW® Omega-3 offers an 180 EPA and 120 DHA ratio to support cardiovascular health. Supportive research shows that consumption of EPA and DHA omega-3 fatty acids from fish sources may reduce the risk of coronary heart disease. The natural fish oil concentrate used in this softgel is manufactured under strict quality control standards. It is tested to be free of potentially harmful levels of cont...

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    Sale: $12.49

    Reg.: $17.92 (Save $5.43)

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  6. Omega-3 1,000mg (Cholesterol-Free) - 200 Softgels

    OMEGA-3 FISH OIL CONCENTRATE FROM NOW FOODS. The Natural Fish Oil Concentrate used in this softgel is manufactured under strict quality control standards. It is tested to be free of potentially harmful levels of contaminants(i.e. mercury, heavy metals, PCB's, dioxins, and other contaminants. [SOFTGELS]

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    Reg.: $17.99 (Save $5.00)

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  7. Omega-3 Mini 500mg - 90 Softgels

    Omega-3 Mini softegels from NOW® can offer support in the reduction of serum triglycerides/triacylglycerols and in maintenance of cardiovascular health. Supportive research shows that consumption of EPA and DHA omega-3 fatty acids from fish sources may reduce the risk of coronary heart disease. The natural fish oil concentrate used in this softgel is manufactured under strict quality control st...

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    Sale: $10.49

    Reg.: $15.19 (Save $4.70)

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  8. OralBiotic Probiotic - 60 Lozenges

    Most colds and flu are contracted via the mouth and nasal passages. Fight infections with OralBiotic™ which provides a natural defense system at the point of entry. OralBiotic™ Probiotic Lozenges are made with clinically-tested BLIS K12® which is a powerful strain of S. salivarius that, when taken regularly, colonizes the mouth, ear, nose and throat and helps to maintain the natural defense sys...

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    Sale: $25.99

    Reg.: $37.09 (Save $11.10)

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  9. Oregano 450mg - 100 Caps

    450MG OREGANO HERB CAPSULES FROM NOW FOODS NOW Oregano Capsules are of the Origanum vulgare species commonly known as wild Oregano. Oregano is an ancient culinary herb whose name means "joy-of-the-mountain". It was well known and used by herbalist/physicians in ancient Egypt. In Aristotle's day, Greek herbalists used oregano for medicinal use and as an antidote. Oregano has been widely used in...

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    Sale: $8.99

    Reg.: $10.99 (Save $2.00)

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  10. Organic Psyllium Husk Powder - 340g

    PSYLLIUM HUSK POWDER FROM NOW FOODS AN EXCELENT SOUCRE OF DIETARY FIBER. Psyllium has traditionally been used as a fiber supplement to help relieve constipation and promote regularity. Now Psyllium Husk Powder is a safe, effective way to maximize fiber intake. Often referred to as a mucilaginous fiber, psyllium husks have the unique ability to absorb more than half their weight, making them an...

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    Sale: $16.99

    Reg.: $22.99 (Save $6.00)

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  11. Organic Sprouted Golden Flax Seed Meal - 400g

    NOW CERTIFIED ORGANIC SPROUTED GOLDEN FLAX SEED MEAL Utilizing a unique, patent-pending process, NOW FOODS is proud to offer you this nutritionally-enhanced flax seed product. By germinating the flax seed before milling, we are able to improve the overall nutritional value. Sprouted flax seed has 70 times more Vitamin E, 10 times more Biotin and 2.5 times more Folic Acid than regular whole or ...

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    Reg.: $24.99 (Save $7.00)

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  12. P5P (Coenzyme B-6) 50mg - 60 V-Caps

    P-5-P FROM NOW FOODS A 50MG MODERATE POTENCY COENZYME B6. Like other B vitamins, B6 is a water soluble vitamin and must be obtained from whole foods or supplements. Now's active B6 is available as Pyridoxal-5-Phosphate (coenzyme B6). P-5-P is a more useful form of Vitamin B6, as it does not have to be converted by the body, therefore increasing bioavailability and assimilation. Vitamin B6 is e...

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  13. PABA 500mg - 100 V-Caps

    High potency PABA 500mg (Para Aminobenzoic Acid) from NOW® is an antioxidant for the maintenance of good health and supports skin and hair health. PABA is well known for its use externally in sunscreen products. Para-aminobenzoic acid (PABA) is a naturally occurring non-protein amino acid. It was previously thought to be a B vitamin. Added Vitamin C supports collagen formation and provides anti...

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    Sale: $25.99

    Reg.: $37.76 (Save $11.77)

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  14. Panax Ginseng Extract 500mg - 100 Caps

    BOOST YOUR ENERGY WITH NOW FOODS AWARD WINNING PANAX GINSENG. Now's superior panax ginseng is an ideal energy booster with high active ingredient content. Now chooses Panax Ginseng Roots and root hairs specially selected for their high concentration of ginsenosides, the most active constituent in ginseng. The typical ginsenoside content of this product is 5% minimum. [CAPS]

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    Reg.: $22.99 (Save $5.00)

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  15. Pantethine 300mg - 60 Softgels

    Support healthy cholesterol and triglyceride levels with NOW® Pantethine 300mg, an active form of pantothenic acid. Pantethine is a highly absorbable and biologically active form of Pantothenic Acid (Vitamin B-5). The metabolic activity of Pantethine is due to its role in the formation of Coenzyme A (CoA), an essential cofactor for lipid, carbohydrate, and protein metabolism. Pantethine helps t...

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    Sale: $35.99

    Reg.: $51.90 (Save $15.91)

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  16. Pantothenic Acid 500mg (B-Complex) - 100 Caps

    PANTOTHENIC ACID FROM CALCIUM PANTOTHENATE Now's vitamin B-5 contains a full 500MG of active pantothenic acid. As part of the B Complex, pantothenic acid provides support for people experiencing excessive stress. It provides crucial support for the adrenal glands, helping to boost overall adrenal function and reduce that stressed out feeling. If you're a coffee drinker, B-5 is an important sup...

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    Reg.: $19.99 (Save $3.00)

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  17. Pantothenic Acid 500mg (B-Complex) - 250 Caps

    PANTOTHENIC ACID FROM CALCIUM PANTOTHENATE Now's vitamin B-5 contains a full 500MG of active pantothenic acid. As part of the B Complex, pantothenic acid provides support for people experiencing excessive stress. It provides crucial support for the adrenal glands, helping to boost overall adrenal function and reduce that stressed out feeling. If you're a coffee drinker, B-5 is an important sup...

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    Sale: $34.99

    Reg.: $37.99 (Save $3.00)

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  18. Papaya Enzymes Chewable - 180 Lozenges + BONUS

    CHEWABLE PAPAYA ENZYMES - AN EASY WAY TO DIGEST YOUR FOOD BETTER. With enzymes derived from both papaya and pineapples, Now's chewable enzymes are a fantastic supplement to get the most out of your food or to reduce mild to moderate symptoms of indigestion. Just chew a tablet before or after a large meal. Now's chewable papaya enzymes also contain added protease for digesting protein, lipase f...

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    Sale: $12.99

    Reg.: $16.99 (Save $4.00)

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  19. Passion Flower 350mg - 90 V-Caps

    PASSION FLOWER EXTRACT FROM NOW FOODS Passion Flower (Passiflora incarnata) has been used for centuries by Native North and South Americans as a traditional herbal calming agent. More recent scientific studies have verified that certain constituents of Passion Flower are effective for the temporary relief of nervousness and minor stress. Passion Flower extracts have been shown to aid in relaxa...

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    Sale: $19.99

    Reg.: $26.99 (Save $7.00)

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  20. Pea Protein (Dutch Chocolate) - 907g

    NOW® Sports Pea Protein in delicious Dutch Chocolate is a Non-GMO vegetable protein isolate that has 24 grams of easily-digested protein and 40% of daily iron intake. Peas are well known for being a highly bioavailable protein. Additionally, they have no major allergens. Collectively, this makes pea protein an ideal source of post-workout nutrition for athletes who may have difficulty supplemen...

    + Earn 52 Reward Points

    Sale: $52.99

    Reg.: $76.30 (Save $23.31)

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Now Supplements

Now Foods is an American company originating from Chicago. They manufacture natural supplements that support the needs of their consumers at an affordable price. Their promise of quality, sustainability, and transparency is what drives their everyday decisions and practices.

History of Now Foods

In 1962, Now Foods started as a small chain of health food stores in Chicago. However, due to the high cost of natural health products, the founder, Elwood Richard, started formulating their own products, known as Now Foods in 1968.

By 2000, Now earned an A rating and GMP certification from the NPA and attained their certified organic manufacturer status. During this same year, they purchased Puresource, a natural products distributor in Guelph, Ontario, and that’s when Now Supplements Canada was first introduced to Canadian consumers.

By 2018, Now gained ISO certification, and by 2020, they were honoured with PETA’s Cruelty-Free certification. In 2023, they introduced their 100% Post-Consumer Recycled Resin supplement bottles to help protect the environment.

Now Foods is still owned by the Richard family and offers a diverse range of products to support consumer's health needs.

Now Foods Core Values

Quality

Every product is sustainable, plant-derived, and made without harmful substances. Each ingredient undergoes a comprehensive process and must meet strict specifications before being accepted into Now’s facility.

Their in-house, state-of-the-art lab performs many tests from raw ingredients to the finished product so what you see on the label is what you're getting in the bottle or package.

Lastly, they perform clinical studies to ensure ingredient bioavailability so their products are well absorbed by your body.

Sustainability

Now Foods is committed to environmental sustainability. They manufacture products in a way that lowers their carbon footprint and follow sustainability initiatives, like sustainable ingredient sourcing, environmentally-friendly packaging, and green facilities.

As mentioned above, they moved to 100% PCR bottles, and in 2023 they partnered with One Tree Planted to plant 55,000 trees. Their facilities operate using energy-efficient lighting, solar panels, and water conservation.

Transparency

Now Foods is transparent about quality and sustainability. They do this by obtaining seals of approval, including:

  • Non-GMO project verified
  • Canada & USDA Organic
  • Intertek GMP Supplement
  • Vegan, Gluten-Free, Halal, Keto-Friendly, Kosher, Steroid Tested, Cruelty-Free & No Artificial Sweeteners
  • Friend of The Sea & GOED Omega-3 member
  • Terracycle
  • Probiotic Strain Verified

Products

Some top-rated Now supplements that consumers love, include:

  • Liquid Biocell
  • Alpha Lipoic Acid
  • Better Stevia
  • OralBiotic Probiotic
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