Eyes

Understanding The Advantages of Natural Eye Makeup

Few things wield as much transformative power as eye makeup. From ancient civilizations to modern beauty trends, the allure of accentuating the eyes has captivated humans for centuries. However, beyond its aesthetic appeal, the story of eye makeup is also intertwined with a deeper narrative involving the choice of ingredients used in conventional makeup. Read more >

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  1. Eye Shadow (Raw) - 2g

    Mineral Fusion Eye Shadows are botanical-infused rich mineral pigments that create silky, blend-able colour. The shade Raw is a matte espresso brown that can be worked into the crease of your eye look to create natural dimension, it can also be used to fill brows for brunettes. Mineral Fusion’s Eye Shadow Singles are one-pot-wonders of crease-resistant colour in vivid shades to enhance your eye...

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  2. Eye Shadow (Stone) - 2g - Mineral Fusion

    Bursting with age-defying antioxidant goodness Mineral Fusion Eyeshadows are created with Sea Kelp, Green Tea, and Vitamin C & E work together for age-defying antioxidant protection while Aloe Vera soothes and calms delicate eye skin. The shade Stone is a medium tone neutral brown that is the perfect neutral for any eye colour, it works as an all-over lid colour or a contour shade. These Miner...

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  3. Eye Shadow Trio (Density) - 3g

    Long lasting rich and pigmented colour! This Mineral Fusion Eye Shadow Trio in the shade Density offers a deep matte plum, shimmering taupe and matte cream. Mineral Fusion Eye Shadow Trios take all the guesswork out of your colour game, with richly pigmented coordinated hues that can be mixed & matched to perfect your look. Even better is that Mineral Fusion created these trios with a nourishin...

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    Sale: $36.99

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  4. Eye Shadow Trio (Diversity) - 3g

    The Eye Shadow Trio in Diversity will really make brown, green and hazel eyes pop with the hues in rich plum, shimmering pink and matte taupe. For a light, fresh look, use the lightest shade and apply from lid to eyebrow. For more of glamorous look, apply the lightest shade over the entire eyelid, and follow by applying the darkest shade in the crease of the eye and blend well. If richly pigme...

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  5. Eye Shadow Trio (Espresso Gold) - 3g

    Sweep Mineral Fusions bestselling Espresso Gold Eye Shadow Trio over lids to accentuate eyes and give them a little depth with these pretty, neutral, earthy hues in shimmering gold, matte beige and rich chocolate. Three shades that play well together. Mineral Fusion Eye Shadow Trios take all the guesswork out of your color game, with richly pigmented coordinated hues that can be mixed & matche...

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  6. Eye Shadow Trio (Fragile) - 3g

    Fragile Eye Shadow Trio is the perfect everyday palette for all eye colours. Wear shimmering taupe with matte vanilla shade to highlight the eye area or blend all three shades for a rich, smoky look. Three shades that play well together. Mineral Fusion Eye Shadow Trios take all the guesswork out of your colour game, with richly pigmented coordinated hues that can be mixed & matched to perfect y...

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  7. Eye Shadow Trio (Riviera) - 3g

    Keep the sparkle in your eye with Riviera Eye Shadow Trio from Mineral Fusion! This Trio includes long-lasting pigmented colours of teal shimmer with hints of gold, sand shimmer and a matte taupe. For a light, fresh look, use the lightest shade and apply from lid to eyebrow. For more of glamorous look, apply the lightest shade over the entire eyelid, and follow by applying the darkest shade in...

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  8. Eye Shadow Trio (Rose Gold) - 3g

    The Rose Gold Trio gives your everyday makeup a soft, romantic look. The combination of matte pink, rose gold shimmer, and dark brown matte, create a fresh natural look with a hint of colour. The application of mineral makeup is different than traditional makeup. Since Mineral Fusion contains no talc (filler), you actually need less product on the brush to see more product on the skin. For a li...

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  9. Eye Shadow Trio (Stunning) - 3g

    Sweep Mineral Fusions bestselling Stunning Eye Shadow Trio over lids to accentuate eyes and give them a little depth with these pretty, neutral, golden hues. This Trio includes a shimmering caramel, chocolate brown and cream shade, taking all the guesswork out of your colour game. For a light, fresh look, use the lightest shade and apply from lid to eyebrow. For more of glamorous look, apply t...

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  10. Mascara (Lengthening-Rock) - 17ml

    Take your lashes to great lengths with Mineral Fusion Lengthening Mascara in the shade Rock Brown. Enjoy fuller, longer lashes that are anything but false – this Lengthening Mascara will accentuate your lashes naturally! Mineral Fusion Lengthening Mascara coats each and every lash without flaking, caking, or clumping with its spiraled brush for maximum length with minimal effort. Simply sweep L...

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  11. Eye Pencil (Coal-Black) - 1.1g

    Create a bold dramatic eye look, or smudge it out with a brush for a smoky eye. To use line the top and bottom lash lines as close to the lash line as possible. Mineral Fusion rich, mineral eye pencils glide on smoothly to line, define, and enhance eyes while Chamomile, Meadowfoam, and Vitamin E soothe the delicate eye area. Mineral Fusion makeup is a cruelty-free and is hypoallergenic, vegan a...

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  12. Eye Pencil (Rough-Light Brown) - 1.1g

    Velvety smooth Mineral Fusion Eye Pencil is so slick, so easy, you’ll be a master of that smokey eye in no time. This Eye Pencil in light brown can be used as a traditional eyeliner or in short feathery strokes to fill in brows. Start out with a very light amount of colour and build until you achieve the desired amount of colour. [PENCIL]

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  13. Eye Pencil (Touch-Dark Brown) - 1.1g

    All eyes on you. Velvety smooth Mineral Fusion Eye Pencil is so slick, so easy, you’ll be a master of that smokey eye in no time. a Dark Brown eyeliner very versatile and will create a soft dimension to your eyes while still making them appear rich and intense. To use this eye pencil line the top and bottom lash lines as close to the lash line as possible. Mineral Fusion rich, mineral eye penc...

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  14. Liquid Eyeliner (Ebony) - 3ml

    Drama you can see in a Liquid Black Ebony Evelina from Mineral Fusion. Flick on this Mineral Liquid Eyeliner to go full-on glam or low-key luxe thanks to a precision-tip felt applicator and rich mineral colour. Using our Liquid Eyeliner in Ebony, start from the inner eye moving toward the outer eye and apply as close to the lash line as possible using our precise felt tip applicator. For a thin...

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  15. Retractable Brow Pencil (Blonde) - 0.1g

    The brows are the frame to your face and any polished makeup look. Dual ends make this the perfect all-in-one brow tool. The thin spoolie is ideal for shaping and blending colour for a more natural look. Velvety, glide-on mineral pigments provide buildable, long-lasting natural colour. The Mineral Fusion Retractable Eyebrow Pencil makes it easy to shape, fill, and define for natural-looking eye...

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  16. Retractable Brow Pencil (Dark Brown) - 0.1g

    Perfect eyebrows are easier than ever using this convenient retractable brow pencil from Mineral Fusion in Dark Brown. The Mineral Fusion Retractable Eyebrow Pencil makes it easy to shape, fill, and define for natural-looking eyebrows. Dual ends make this the perfect all-in-one brow tool. The thin spoolie is ideal for shaping and blending colour for a more natural look. Velvety, glide-on minera...

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  17. Complete Mineral Palette (Solar) - Palette

    COMPLETE MAKEUP KIT FROM PACIFICA Cruelty free and 100% vegan, Pacifica Solar Complete Mineral Palette is a full set of eye shadows (Neptune, Glow, Treasure, Coral, Mermaid Aqua, Sandalwood), blush (Flushed), bronzer (Bronzed) and coconut highlighters (Gold Dust, Island Rose, Pink Opal) in one palette. The Solar colour Complete Mineral Palette set is infused with moisturizing coconut and antio...

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    Sale: $34.99

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  18. Aquarian Gaze Mascara (Abyss) - 7.1g

    WATER-RESISTANT & LONG WEARING SUPER LUSH MASCARA 100% vegan and cruelty-free, Pacifica Aquarian Gaze Water-Resistant Long Lash Mineral Mascara creates luscious silky lashes and insane length. The soft, creaseless mineral colour “Abyss” of the Aquarian Gaze Water-Resistant Mineral Mascara is infused with moisturizing coconut oil, kelp and Vitamin B for healthier – stronge...

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  19. Mascara (Lengthening) - 8ml

    Enhance your natural beauty with Zorah Biocosmetics Lengthening Mascara, a luxurious formula infused with pure organic argan oil. Designed to deliver spectacular length, sublime curl, and flawless definition, it coats each lash from root to tip without weighing them down. The rich, smooth texture and precision brush glide effortlessly for even, clump-free application. Enriched with nourishing a...

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    Our Price: $27.99
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  20. Mascara (Lifting) - 8ml

    Elevate your look with Zorah Biocosmetics Lifting Mascara, a rich, high-performance formula infused with pure mineral pigments and nourishing argan oil. Designed to visibly lift and define, it enhances the appearance of longer, fuller lashes while helping to strengthen and condition them over time. Its smooth, creamy texture glides effortlessly from root to tip, coating each lash in intense bla...

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Discovering Natural Eye Makeup For A Cleaner Beauty Routine

Few things wield as much transformative power as eye makeup. From ancient civilizations to modern beauty trends, the allure of accentuating the eyes has captivated humans for centuries. However, beyond its aesthetic appeal, the story of eye makeup is also intertwined with a deeper narrative involving the choice of ingredients used in conventional makeup, their potential impact on health, and the increasing availability of safe, natural alternatives.

The History & Evolution of Eye Makeup

The history of eye makeup traces back thousands of years, with evidence dating back to ancient Egypt. Indeed, historical texts tell us that Egyptians adorned their eyes with kohl, a mixture of burnt almonds, lead, copper, ash, and other minerals. Beyond mere decoration, kohl also held symbolic and practical significance, believed to ward off evil spirits and protect against the harsh desert sun.

Various other cultures have also embraced eye makeup for ceremonial, cultural, and aesthetic purposes. From the dramatic kohl-rimmed eyes of Cleopatra to the delicate eyeshadow techniques of the Elizabethan era, the evolution of eye makeup reflects changing societal norms and artistic expression.

Disadvantages of Commercial Makeup

While eye makeup has evolved, most conventional products still contain many harmful ingredients. Common culprits include parabens, phthalates, formaldehyde-releasing preservatives, BHA/BHT, sodium Laureth sulfate, aluminum, mercury, lead, triclosan, petroleum, talc, and synthetic fragrances. Many of these chemicals are known endocrine disruptors that interfere with hormones in the body and can cause allergic reactions resulting in red, scaly eyelids, blood-shot eyes, dry eyes, and severe long-term health conditions. These chemicals also raise serious environmental concerns, including contributing to environmental pollution and ecosystem degradation.

What’s even more concerning is that only 500 cosmetic ingredients are currently banned in Canada vs 1,300 in Europe, which begs two questions: "What does the European Union know that we don't (or are ignoring)?" and "Are conventional cosmetics making us sick?"

The Rise of Natural Eye Makeup

Amid growing concern about the ingredients used in conventional makeup, a shift towards natural and organic cosmetics has gained momentum. Indeed, natural eye makeup offers a far safer alternative, formulated with plant-based ingredients, natural minerals, and botanical extracts. Brands committed to sustainability and ethical sourcing prioritize transparency and avoid harmful chemicals in their formulations. Natural eye makeup prioritizes ingredients derived from nature, such as jojoba oil, shea butter, coconut oil, beeswax, cacao butter, sunflower oil, and vitamin E, to name a few.

These nourishing components enhance the product's performance and promote healthier and more hydrated skin. Mineral pigments provide vibrant colours without the need for synthetic dyes, while botanical extracts offer a range of soothing and anti-inflammatory benefits.

Shopping Tips For Buying Natural Eye Makeup

The appeal of natural eye makeup extends beyond its health-conscious ethos. With an emphasis on enhancing one's natural features rather than masking them, natural cosmetics celebrate individuality and authenticity. Whether it's a subtle swipe of mascara or a playful pop of eyeshadow, the versatility of natural eye makeup empowers users to express themselves creatively while embracing a more sustainable lifestyle.

Some of the most reputable cruelty-free, sustainable, and environmentally-friendly natural eye makeup brands to look for include:

These can be found in most health food stores and supplement retailers.  

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