Eyes

Discover The Advantages of Natural Eye Makeup

Eyes have long been considered the windows to the soul, holding the power to captivate, communicate, and connect. When adorned with natural eye makeup, they can pop even more. From the moment you meet someone, their eyes are often the first feature you notice, playing a crucial role in first impressions. Read more >

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  1. Eye Shadow (Buff) - 2g - Mineral Fusion

    Rich colour and silky pigments Mineral Fusion Eye Shadow in the shade buff offers a neutral shade to use as a base shadow or as a brow bone or inner corner highlight. Lightly dust from lid to brow to cover the entire eyelid. This will give your eyelids a smooth, even toned appearance and the neutral shade will complement any eye colour. Mineral Fusion Eye Shadows are made with Sea Kelp, Green T...

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    Sale: $21.99

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  2. Eye Shadow (Flash) - 2g

    Stay true to hue! Mineral Fusion’s Eye Shadow Singles are one-pot-wonders of crease-resistant colour in vivid shades to enhance your eyes. The colour flash is a natural lavender hue that will make brown and hazel eyes pop. Sea Kelp, Green Tea, and Vitamin C & E work together for age-defying antioxidant protection while Aloe Vera soothes and calms delicate eye skin. Mineral Fusion makeup is a cr...

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    Sale: $22.99

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  3. Eye Shadow Trio (Jaded) - 3g

    Jaded Eye Shadow Trio's deep greens with hints of shimmer look great no matter your eye colour and the fresh, earthy colours can be worn during any season. This Mineral Fusion Eye Shadow Trio includes richly pigmented shades of emerald shimmer, sage green and matte cream. Three shades that play well together. Mineral Fusion Eye Shadow Trios take all the guesswork out of your colour game, with r...

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    Sale: $36.99

    Reg.: $38.72 (Save $1.73)

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  4. Eye Shadow Trio (Stormy) - 3g

    The Stormy Eye Shadow Trio Palette from Mineral Fusion brings your long lasting colours in rich navy, smoky charcoal and shimmery silver, three shades that play well together! Mineral Fusion Eye Shadow Trios take all the guesswork out of your color game, with richly pigmented coordinated hues that can be mixed & matched to perfect your look. Best yet, Mineral Fusion has formulated this shadow t...

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    Sale: $36.99

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  5. Eye Shadow Trio (Sultry) - 3g

    Create a smoky, sultry cat eye or a softer, subtle cat eye using the Sultry Eye Shadow Trio From Mineral Fusion. Take all the guesswork out of your colour game, with richly pigmented coordinated hues in deep matte charcoal, shimmering silver and matte cream. Each richly pigmented coordinated hue can be mixed & matched to perfect your look. Made with a nourishing mix of aloe, white tea, and sea ...

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    Sale: $36.99

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  6. Eye Pencil (Azure-Navy Blue) - 1.1g

    Line, define, and put those eyes on display. Mineral Fusion Azure Eye Pencil not only brightens the eyes but also accentuates the gold specks found in green and hazel eyes, makes brown eyes pop, and complements every shade of blue eyes. Designed with a soothing mix of Chamomile, Meadowfoam, and Vitamin E show the delicate skin around your eyes some love. Velvety smooth Mineral Fusion Eye Pencil...

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    Sale: $22.99

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  7. Liquid Eyeliner (Valley) - 3ml

    Drama you can see. Flick on this Mineral Liquid Eyeliner to go full-on glam or low-key luxe thanks to a precision-tip felt applicator and rich mineral colour. Line eyes using this Mineral Fusion precise felt tip applicator on the Liquid Eyeliner. Sweep the shade Valley in dark brown onto lash line using our precise felt tip applicator. For a thin line use the tip, for a thick line use the side ...

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    Sale: $22.99

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  8. Retractable Brow Pencil (Medium Brown) - 0.1g

    Complete your make-up by using the other end of the Retractable Brow Pencil, fill in and define your brows to frame your pretty face! Ta-Da! The Mineral Fusion Retractable Eyebrow Pencil makes it easy to shape, fill, and define for natural-looking eyebrows. Dual ends make this the perfect all-in-one brow tool. The thin spoolie is ideal for shaping and blending colour for a more natural look. Ve...

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    Sale: $24.48

    Reg.: $25.99 (Save $1.51)

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  9. Lightweight Eye Concealer (Caramel, Unscented) - 5.7g

    Formulated with 99.9% natural origin ingredients, Oceanly’s Lightweight Eye Concealer in Caramel offers a buttery formula to visibly brighten and refresh your under eyes. A serum formula infused with hydrating phytoglycogen, vegan collagen and algae extract. This Light Coverage Concealer Stick from Oceanly is Plastic Free Makeup in a twist-down concealer stick with a buttery texture that’s easy...

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    Our Price: $35.00
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  10. Lightweight Eye Concealer (Cream, Unscented) - 5.7g

    A serum formula infused with hydrating phytoglycogen, vegan collagen and algae extract. This Light Coverage Concealer Stick from Oceanly is Plastic Free Makeup in a twist-down concealer stick with a buttery texture that’s easy to blend so you can easily cover up dark circles and imperfections. Light concealer for a natural look. Vegan concealer made with over 99.9% natural origin ingredients in...

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    Our Price: $35.00
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  11. Lightweight Eye Concealer (Dune, Unscented) - 5.7g

    This Light Coverage Concealer Stick from Oceanly is Plastic Free Makeup in a twist-down concealer stick with a buttery texture that’s easy to blend so you can easily cover up dark circles and imperfections. Light concealer for a natural look. Vegan concealer made with over 99.9% natural origin ingredients including hydrating phytoglycogen, collagen and algae extract. A perfect addition to your ...

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    Our Price: $35.00
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  12. Lightweight Eye Concealer (Espresso, Unscented) - 5.7g

    Formulated with 99.9% natural origin ingredients, Oceanly’s Lightweight Eye Concealer in Espresso offers a buttery formula to visibly brighten and refresh your under eyes. A serum formula infused with hydrating phytoglycogen, vegan collagen and algae extract. This Light Coverage Concealer Stick from Oceanly is Plastic Free Makeup in a twist-down concealer stick with a buttery texture that’s eas...

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    Our Price: $35.00
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  13. Lightweight Eye Concealer (Moka, Unscented) - 5.7g

    A serum formula infused with hydrating phytoglycogen, vegan collagen and algae extract. This Light Coverage Concealer Stick from Oceanly is Plastic Free Makeup in a twist-down concealer stick with a buttery texture that’s easy to blend so you can easily cover up dark circles and imperfections. Light concealer for a natural look. Vegan concealer made with over 99.9% natural origin ingredients in...

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    Our Price: $35.00
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  14. Lightweight Eye Concealer (Nude, Unscented) - 5.7g

    A serum formula infused with hydrating phytoglycogen, vegan collagen and algae extract. This Light Coverage Concealer Stick from Oceanly is Plastic Free Makeup in a twist-down concealer stick with a buttery texture that’s easy to blend so you can easily cover up dark circles and imperfections. Light concealer for a natural look. Vegan concealer made with over 99.9% natural origin ingredients in...

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    Our Price: $35.00
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  15. Pink Nudes Mineral Eye Shadows Palette - 5.7g

    NATURAL MINERAL COLOUR EYE SHADOW FROM PACIFICA Cruelty free and 100% vegan, Pacifica Pink Nudes Mineral Eye Shadow Palette leaves a bold, or soft colour without the clumps that can be left with other eye shadows. The soft, creaseless mineral colours of the Pink Nudes Mineral Eye Shadow Palette are: Nude, Even Nuder, Sentimental, Vapid, Touched, Moonstruck, Rapture, Roused, Madly Deeply, Light...

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    Our Price: $19.99
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  16. Liquid Eyeliner (Black) - 5ml

    Define your eyes with precision and comfort using Zorah Biocosmetics Long-Lasting Black Eyeliner, specially formulated for sensitive eyes and contact lens wearers. Its creamy, non-irritating texture glides on effortlessly, creating a smooth, fine line with intense, opaque black color. Infused with Pure Capture Lumière mineral pigments, it delivers bold definition and natural fullness that lasts...

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    Our Price: $24.99
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  17. Nourishing Mascara (Classic Black) - 11.5g

    Burt's Bees 100% natural Nourishing Mascara helps to add length and define lashes. Made with Jojoba Oil and Glycerin Nourishing Mascara is gentle enough for your delicate eye area to give you longer, healthy looking lashes instantly. Nourishing Mascara has been proven to be safe for sensitive eyes and contact lens wearers, and is formulated without parabens, phthalates, SLS, petrolatum or synth...

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    Sale: $11.19

    Reg.: $13.99 (Save $2.80)

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  18. Nourishing Mascara (Black Brown) - 11.5g

    Burt's Bees 100% natural Nourishing Mascara helps to add length and define lashes. Made with Jojoba Oil and Glycerin Nourishing Mascara is gentle enough for your delicate eye area to give you longer, healthy looking lashes instantly. Nourishing Mascara has been proven to be safe for sensitive eyes and contact lens wearers, and is formulated without parabens, phthalates, SLS, petrolatum or synth...

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    Sale: $11.19

    Reg.: $13.99 (Save $2.80)

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  19. Eye Shadow (Prism) - 2g

    The Eye Shadow Prism from Mineral Fusion is a 100% vegan neutral cream matte colour that can be used as a base shadow or as a brow bone or inner corner highlight. Lightly dust from lid to brow to cover the entire eyelid. This will give your eyelids a smooth, even toned appearance and the neutral shade will complement any eye colour. The application of mineral makeup is different than traditiona...

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    Sale: $22.99

    Reg.: $24.48 (Save $1.49)

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  20. Eye Shadow (Rare) - 2g - Mineral Fusion

    Botanical-infused rich mineral pigments create silky, blend-able colour. The shade Rare is a 100% vegan golden neutral hue that can be used by lightly dusting from lid or crease. Mineral Fusion’s Eye Shadow Singles are one-pot-wonders of crease-resistant colour in vivid shades to enhance your eyes. Sea Kelp, Green Tea, and Vitamin C & E work together for age-defying antioxidant protection while...

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    Sale: $22.99

    Reg.: $24.48 (Save $1.49)

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Natural Eye Makeup For A Healthier Makeup Routine

Eyes have long been considered the windows to the soul, holding the power to captivate, communicate, and connect. When adorned with natural eye makeup, they can pop even more. From the moment you meet someone, their eyes are often the first feature you notice, playing a crucial role in first impressions. A glance can convey emotions, from joy and love to anger and sorrow. This ability to express so much without uttering a word makes the eyes a potent tool in human interaction.

Studies have shown that eye contact can significantly affect how we perceive others and how they perceive us. For instance, sustained eye contact can indicate confidence and sincerity, while averting one's gaze might be interpreted as shyness or dishonesty. This non-verbal communication transcends language barriers, making the eyes a universal medium of expression.

 

The Evolution Of Eye Makeup: From Antiquity To Today

The practice of enhancing the eyes with makeup dates back thousands of years. Indeed, in ancient Egypt, both men and women used kohl, natural eye makeup, to outline their eyes, not just for aesthetic purposes but also for practical reasons. Kohl was believed to protect the eyes from the harsh sun and prevent infections. Additionally, it held spiritual significance, with the iconic almond-shaped eyes symbolizing protection and divine insight.

As civilizations evolved, so did eye makeup. For instance, in ancient Rome and Greece, women used soot and other natural materials to darken their lashes and brows. During the Renaissance, pale skin and dark, defined eyes became a fashion statement among the European elite. Fast forward to the 20th century, and the invention of mascara, eyeliner, and eyeshadow revolutionized the beauty industry, making eye makeup accessible to the masses.

Today, eye makeup serves multiple purposes: it enhances natural beauty, expresses individuality, and even pays homage to historical styles. Whether you’re opting for a subtle look or bold, dramatic eyes, makeup allows you to transform your appearance at the drop of a hat and experiment with different identities.

 

The Problem With Conventional Makeup

Despite the allure of eye makeup, it's important to be aware of the ingredients in conventional products. Many eye makeup formulas contain chemicals that can pose significant health risks to the eye and overall health in general. For example, parabens, commonly used as preservatives, have been linked to hormonal disruptions and allergic reactions. Similarly, phthalates, often found in fragrances used in eye makeup, are associated with reproductive issues in both men and women.

Another concerning ingredient is formaldehyde, a known carcinogen, used in many eye makeup products. Heavy metals like lead and mercury can also be found in conventional eye makeup, posing serious health risks with prolonged exposure. These ingredients can not only cause irritation and allergic reactions but can also cause long-term health problems, making it crucial to scrutinize the label of any eye makeup product you're considering.

 

Exploring Natural Eye Makeup

In response to the growing awareness of the potential dangers of conventional eye makeup, many consumers are turning to natural alternatives. These natural eye makeup products are formulated without synthetic chemicals and toxic ingredients, focusing instead on safe and sustainable components. These products often contain plant-based ingredients, such as botanical extracts, natural mineral pigments, and essential oils.

For instance, natural eyeliners and mascaras might use beeswax, carnauba wax, or shea butter as bases, with colour derived from minerals like iron oxides or ultramarines. These ingredients not only reduce the risk of irritation and adverse reactions but also offer nourishing benefits for the delicate skin around the eyes.

 

What To Look For In Quality Natural Makeup Products

When shopping for natural eye makeup, start by checking for certifications like Canada/USDA Organic, Ecocert, or other recognized organic standards, which indicate that the product meets strict guidelines for natural ingredients. Look for products free from parabens, phthalates, synthetic dyes, and fragrances, as these can still sneak into some "natural" formulations. 

Prioritize ingredients like aloe vera, chamomile, coconut oil, and green tea extract, which are excellent for their soothing and anti-inflammatory properties and are perfect for sensitive eye areas. Other ingredients to look for include shea butter, jojoba seed butter, macadamia seed oil, mica, caprylic acid, silica, candelilla Wax, vitamins C & E, and sea kelp, among others.

Opt for brands that emphasize ethical practices, such as cruelty-free testing and sustainable packaging. By paying attention to these details, you can find high-quality natural eye makeup that enhances your beauty while aligning with your values and health priorities. Some of the most reputable natural eye makeup brands include Boo Bamboo, Burt's Bees, Mineral Fusion, and Pacifica.

 

Final Thoughts & Considerations On Makeup Products

To ensure that your eyes look stunning with makeup and remain healthy and vibrant, it's essential to adopt a holistic approach to eye care. Start with a balanced diet rich in vitamins A, C, and E, along with omega-3 fatty acids, which are vital for eye health. Staying hydrated and getting sufficient sleep will also help reduce puffiness and dark circles, giving your eyes a natural glow. Incorporate regular eye exercises to reduce strain, especially if you spend long hours in front of screens. Using a gentle, natural eye cream also provides the delicate skin around your eyes with essential nutrients and hydration. Lastly, remember to always remove your eye makeup thoroughly before bed to prevent irritation and allow your skin to breathe. By nurturing your eyes from the inside out, you'll ensure they remain your face's most beautiful focal point.

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